Bio - Bret Werner, Managing Partner, Catalyst
Bret joined Catalyst as Managing Partner in 2006, and is spearheading the agency's dynamic growth as a leader in strategic media relations, with global brands that include SUBWAY Restaurants, Reebok and vitaminwater.
Prior to joining Catalyst, Bret spent 15 years at Taylor, formerly Alan Taylor Communications, becoming one of the youngest Vice Presidents in the company's history. Bret has created a variety of marketing communications efforts to help distinguish consumer brands in a variety of industry categories, from sports and nutrition, to online and packaged goods.
He helped introduce Microsoft's Xbox and Xbox LIVE, and was tasked with broadening its user base beyond the niche audience of hard core gamers. To achieve this, he helped create award-winning campaigns such as "Game with Fame," where consumers faced off with celebrities online.
His work on behalf of MasterCard's global sports sponsorships has taken him around the world, from the European Football Championships in England to the African Cup of Nations in South Africa where he played an essential role in the development of global activation communication platforms. He lives in Upper Montclair, NJ.
More About Bret:
- Joined Catalyst : Bret was named Managing Partner of Catalyst in December 2006.
- Hometown : Newburgh, NY.
- School : University of Rhode Island.
- Recommended reading : The Story of B by Daniel Quinn; Mavericks at Work, by William Taylor; Good to Great by Jim Collins.
- Hobby/How do you relax? Basketball, family time.
- Favorite quote : Failures are expected by losers, ignored by winners. Joe Gibbs
- Memorable sports moment : Boston Red Sox winning the 2004 World Series.
- Words of wisdom: Do what you love in life and you'll end up being good at it. Passion can take you pretty far.
