Bio - Rob Bronfeld, Vice President, Catalyst
Rob was named Account Director at Catalyst in 2007 following seven years with Taylor, formerly Alan Taylor Communications. While at Taylor, Rob played a leadership role on prominent accounts including Gillette, BRP (Bombardier Recreational Products), Nestlé Purina, NASCAR, Alltel Wireless and Callaway Golf, among others.
Rob has guided the launch of several consumer products in a variety of categories including men's grooming, batteries, pharmaceuticals, spirits and pet food. Most recently, Rob managed the multi-faceted launch of an innovative motorized recreational vehicle and a number of leading golf brands.
Additionally, Rob specializes in leveraging integrated sports and lifestyle sponsorships. He has supervised marketing communications programs with various professional sports leagues and associations including NASCAR, National Football League and Major League Baseball. Rob resides with his wife and two children in Bellmore, Long Island.
More About Rob:
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Joined Catalyst : 2007.
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Hometown : East Meadow, New York.
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School : Hofstra University; Adelphi University (graduate degree).
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Recommended reading : Purple Cow by Seth Godin and Pat The Bunny by Dorothy Kunhardt (my son's favorite book).
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Hobby/How do you relax? Spending time with my family, playing golf and watching my New York Rangers, Giants and Mets - although it never seems relaxing.
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Favorite quote : "You have no choices about how you lose, but you do have a choice about how you come back and prepare to win again," Pat Riley.
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Memorable sports moment(s): Sitting in section 326, Row C, seat 10 (my brother was in seat 9) at Madison Square Garden on Tuesday, June 14, 1994 when the New York Rangers won the Stanley Cup and watching my son throw a ball for the first time.
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Words of wisdom : Teamwork: the fuel that allows common people to attain uncommon results.
