Bio - Michelle Gordon
Email: mgordon@catalystpublicrelations.com
Phone: 212-714-7923
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Words of Wisdom:
Opportunities come to those who look for them
Michelle joined Catalyst in 2010, and is responsible for leading all aspects of qualitative and quantitative research projects that enable our teams to generate consumer and brand insights and leverage them into actionable communication strategies.
Michelle has 13 years of experience in designing, implementing, and analyzing research for both the public and private sector and most recently was a Director at Mediacom Insights. Prior to Mediacom, Michelle was the Research Director for Cosmopolitan where she worked on overall marketing strategies, competitive analysis and developed marketing materials for the sales staff. Additionally, she managed Cosmo's proprietary reader panel and designed and executed custom research studies for clients such as P&G, Unilever, J&J, L’Oreal, Old Navy, Kelloggs, Kraft and Kao.
More About Michelle:
- Joined Catalyst: 2010
- Hometown: Hewlett, New York
- School: University of Michigan, B.A. in Psychology
- Recommended reading: Lovemarks, Who Moved My Cheese, The Giving Tree
- Hobby/How do you relax?: Long runs, seeing live music, going to the movies and drinking good wine
- Memorable sports moment(s): Crossing the finish line of the 2009 NYC Marathon (5:14:59)
- Words of wisdom: Opportunities come to those who look for them
