Catalyst has been an integral partner in our strategic efforts to move the brand forward. Their leadership has been vivid on both long-term strategic goals to develop our space in the sports arena, as well as opportunistic goals…I continue to be impressed with both the strategic and the tactical elements that the Catalyst team brings to the equation.
”~ Adam Gurian, President, Timex
Assignment
Establish Timex Sports as a leader in advanced sports timing. Increase awareness of Timex's advanced training products. Reinforce the authenticity of the brand.
Our Solution
Catalyst developed a community management program that focused on three key strategies: increasing consumer engagement, driving consumer action and adding scale. To reinforce brand authenticity, we built an online community that supports the core facets of the Timex Sports & Outdoor lifestyle. To spark engagement, we provided fans with exclusive event content and access to Timex athletes and spokespeople. We sparked two-way discussions, offered exclusive coupons and rebates, and held regular contests and promotions. Simultaneously, we added scale by activating key brand influencers, and implementing targeted advertising and partner integration.
The Results
During a designated evaluation window, Timex acquired approximately 1.5 million Facebook stream impressions and grew its fan base by more than 250%, increased consumer engagement (Comments, Likes) by 130%, and monthly active users jumped nearly 800%.