CATALYST RSS FEED

• 2010 Catalyst Fan Engagement Study: Social Media Changes the Game for Fans and Brands
• FLORIDA RESIDENT AND NFL ROOKIE C.J. SPILLER NAMED GRAND MARSHAL FOR SUBWAY® JALAPENO 250 POWERED BY COCA-COLA

Case Histories

Subway | Reebok | Ironman | Fresh Fit | Timex

SUBWAY Fresh Fit 500

Catalyst's Assignment:

• Build awareness of the SUBWAY Restaurants and Tony Stewart partnership with the NASCAR audience.s
• Reinforce a healthy, active lifestyle with the SUBWAY Restaurant brand showcasing Tony Stewart’s at the SUBWAY FRESH FIT 500 via a made for PR event.

Implementation:

• Catalyst combined Tony Stewart’s SUBWAY Restaurants weight loss story and his well known “victory fence climb” to communicate and create a visual that resonated this lifestyle.

Results:

• With strong ties with the PIR track and NASCAR media, Catalyst coordinated a successful event and secured national, regional and local NASCAR and daily newspapers that reached the core target NASCAR fan including XM Satellite Radio, NASCAR Scene, Nascar.com and Jayski.com.

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