Catalyst helps brands connect with the hearts and minds of consumers.  We provide services in the following areas:

Strategic Media Relations

Blending traditional and emerging media relations techniques across various marketing communications disciplines, we utilize a proprietary six-step process grounded in understanding the brand’s target audience.

Our strategic media relations project includes:

Effective campaigns begin with clearly defined business and brand-building goals that are measured against established benchmarks.  We develop a blueprint to identify the influential media that the target audience consumes, and then continually measure and analyze.

At Catalyst, we not only measure against media coverage and mass impressions, but our campaign evaluation also integrates message content and pull-through, digital traffic and engagement, brand perception, targeted media outlets and category share of voice – and ultimately a desired outcome, such as change in consumer attitudes, increases in social media engagement and increased sales.

Digital Strategy

The communications landscape has changed. Consumers today create their own content, break news and generate buzz all on their own using digital platforms, often without the help or influence of the media. Therefore, it is critical that each brand have a clear, focused digital strategy to engage and influence consumers directly, working in partnership with the traditional media relations techniques that amplify messaging through other mediums.

Catalyst’s approach to digital strategy combines strategic media relations with synchronized activation in digital media. Our core process includes:

Whatever the initiative or the platform, Catalyst has the expertise to develop digital strategies and programs that resonate and connect with a brand’s target audience. Our focus areas include but are not limited to:

  • Online conversation auditing, monitoring & analysis
  • Social community-building and engagement
  • Branded content development
  • Application development & promotion
  • Influencer relationship management
  • Live-streaming event production
  • Location-based services
  • Mobile campaigns
  • Email marketing
  • Sweepstakes and consumer contests
  • E-commerce counsel

Catalyst has created a number of digital platforms for brands, including Timex, SUBWAY® Restaurants and Under Armour, and each of our account teams includes a digital-focused executive to provide counsel, insights and execution.

Event Planning and Execution

Catalyst has developed a multitude of special events that enable consumers, media and influencers to experience a brand in a personal and engaging manner.

Our events, built around high-profile sports and entertainment platforms or executed at the grass roots level, are brought to life through a wide array of interactive elements, compelling visuals and spokespeople – from celebrities to content experts – who resonate with the brand’s key constituents.

Research and Insights

Our research department builds insight-driven strategies.

We conduct primary and syndicated research, both qualitative and quantitative, on behalf of Catalyst’s client partners. Our primary expertise spans a full range of methodologies, including survey research, traditional and online focus groups, one-on-one interviews, and ethnographic research to explore the daily life of our consumer.

We continually monitor what consumers are saying and doing online. Our deep immersion often allows us to spot trends or opportunities that would otherwise go unnoticed.

We always seek to identify the key drivers of a consumer’s emotional and rational engagement with a brand. Our rigorous approach to research leads to actionable insights that serve as a springboard for creative ideation and ensures that the programs we develop are grounded in the environment where consumers and brands exist.

Here are a few tools we use on a daily basis to drive and inform our research: