How We Do It
Strategic Media Relations
Blending traditional and emerging media relations techniques across various marketing communications disciplines, we utilize a proprietary six-step process grounded in understanding the brand’s target audience.
1. Establish Benchmarks
2. Define The Target Audience
3. Media Mapping
4. Messaging
5. Program Development and Implementation
6. On-going Analysis
Digital and Emerging Media
Consumers are changing the media landscape. Today, Internet users are not only digesting media, they are participating in, reshaping and leading the conversation:
- 25% publish content
- 40% read blogs
- 28% organize and tag content
Catalyst integrates social media campaigns into all client programs in order to influence target consumers’ purchasing decisions and habits.
Event Planning & Execution
Catalyst takes special event planning to another level by creating environments that enable consumers to experience the brand in a personal and engaging manner.
The creation of buzz-worthy events around high-profile sports and entertainment platforms as well as strategic locales from Times Square to Kailua-Kona has become a calling card of Catalyst.
Our events are brought to life via a wide array of interactive elements and the use of celebrity spokespersons who resonate with the brand’s key constituents.
Measurement & Evaluation
Effective strategic media relations campaigns begin with clearly defined business and brand-building goals that are measured against established benchmarks.
Once we map the media consumption habits of the target consumer, we develop a blueprint to identify the influential media that they consume. Measurement of our campaigns then demonstrates:
- Output - Tonality of coverage with target outlets; message content and prioritized pull through
- Outcome - Change in consumer attitude compared to benchmark; website page views/unique visitors; and increase sales
