Case Histories

Subway | Reebok | Ironman | Timex | NASCAR

Ironman: Building Prestige and Visibility for the Ultimate
Sports Challenge

Educate the masses about the Ford Ironman World Championship, the 70.3 Racing Series, Iron Girl and its athletes.
Generate media buzz surrounding the Ironman Brand, as well as its sponsors and licensees.

Catalyst has helped enhance the Ironman reputation through a strategic media relations campaign:

Leveraging inspiring human interest stories from a broad cross section of Ironman athletes in major markets across the country
Integration of celebrity spokespersons competing in the race to generate awareness on a national media level
With a growing number of qualifying races worldwide and more and more participants experiencing the Ironman and triathlon aura, Catalyst continues to be a driving force in spreading the word about the increased interest in the sport of triathlon as a trend story

Visibility generated in the national news, including feature stories on the "Today Show", "EXTRA", "CBS Early Show", "CNN Headline News", USA Today, The New York Times and Sports Illustrated, has contributed to enhanced consumer brand recognition and awareness.
60% increase in the number of participants vying to experience the Ironman aura.
In three years, participants in Iron Girl, the only all women multi-event series, surged from 1,500 to 15,000.
The allure of the brand played a key role in the Ford Motor Company's decision to sign on as title sponsor of the World Championship.