May 2009 Archive

The following posts were made in May 2009. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

Catalyst News

Nation's Top High School Auto Techs Compete to Work Under the Hood with Roush Fenway Racing

Ford/AAA Student Auto Skills Competition national winners to job-shadow auto racing's best - defending DAYTONA 500 champion No. 17 DeWALT NASCAR Cup Series team

ORLANDO, Fla., (May 13, 2009) - DeWALT and Roush Fenway Racing today announced that the nation's best young automotive technicians from this year's 60th anniversary Ford/AAA Student Auto Skills Competition will receive a dream learning experience-a week behind the scenes with the defending DAYTONA 500 champion, Roush Fenway Racing's No. 17 DeWALT Sprint Cup Series team lead by crew chief Drew Blickensderfer.

During the week of July 27, the winning students will "job shadow" the race team leading up to and during the Pennsylvania 500 at Pocono Raceway. DeWALT will also donate three sets of tools to the winning students and their instructor to help jump start their careers as the nation's best young automotive technicians.

"At Roush Fenway Racing, we truly embrace the importance of the Student Auto Skills competition and what it brings to the auto industry. The thousands of dedicated young people who put their hearts and souls into winning the nation's premier competition for aspiring automotive technicians truly are the future of the automotive industry," said Roush Fenway Racing Team Owner Jack Roush.

"They have the character and drive it takes to be a winner in life and on the racetrack, and for this reason, we are proud to join DeWALT, Ford and AAA in encouraging more students to consider career choices in motorsports, automotive repairs and roadside problem-solving."

The dream learning experience, courtesy of DeWALT and Roush Fenway Racing, is one of the grand prizes for the two-person team that wins the Ford/AAA Student Auto Skills National Finals. The No. 17 DeWALT team will open up their garage to the students in an effort to showcase the career opportunities available on professional motorsports teams. This learning experience will begin Tuesday, July 28 at Roush Fenway Racing's facility in Concord, N.C. For two days at the race shop, the students will get to shadow Blickendserfer and his crew members as the No. 17 DeWALT Ford Fusion cars are prepared for the August 2 Sprint Cup Series race in Long Pond, Pa. The students and their instructor will then travel with the team to Pocono Raceway, where they will serve as honorary pit crew members during the NASCAR race weekend.

AAA and Ford-along with other affiliated companies-sponsor the nation's largest competition for high school automotive technology students, giving thousands of teens the keys to start their careers in the automotive service industry. More than 9,700 high school juniors and seniors competed in this year's competition with state finals currently underway to determine which 50 teams will move on to the National Finals in Dearborn, Michigan, June 14-16.

In state competitions held throughout April and May, the two-student teams are timed and tested on their abilities to correctly identify and fix intentionally installed "bugs" on identical Ford Focus vehicles.

Ford/AAA Student Auto Skills enables many of its participants to embark on promising careers in the automotive repair industry with a record-high $10.7 million in scholarships offered this year at both the state and national level. Demand for well-trained technicians' remains on the rise with 60 percent of the independent mechanics reported sales up last year over the previous year and 76 percent saying they expect more work, according to an Automotive Service Association survey.

Both the national and the state-wide competitions are organized with the support of Ford personnel, local automotive instructors and the AAA Approved Auto Repair program, a free public service AAA performs to identify quality repair facilities throughout the country.

 About Ford/AAA Student Auto Skills (www.AutoSkills.com)   

Ford/AAA Student Auto Skills is a nationwide automotive technology competition for high school juniors and seniors interested in pursuing careers as automotive service technicians. This year marks the 60th anniversary of the competition that tests students' automotive knowledge, workmanship and problem-solving abilities with a written test as well as a race against the clock to diagnose and properly repair intentionally "bugged" vehicles. Ford and AAA are dedicated to the competition as part of their commitment to the future of automotive service in America. 

About DeWALT (www.dewalt.com)

DeWALT is a leading manufacturer of industrial power tools with more than 300 power tool and equipment products as well as 800 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DeWALT tools can be found wherever tools are sold, nationally and internationally. With more than 1,000 factory owned and authorized locations DeWALT has one of the most extensive service and repair networks in North America.

Tags: aaa , ford , roush fenway racing , auto , daytona 500 , dewalt , roush , catalyst public relations

Catalyst News

Subway, Coca-Cola To Sponsor July NASCAR Nationwide Series Race At Daytona

The 100-Lap, 250-Mile Event To Be Named Subway Jalapeno 250 Powered By Coca-Cola

DAYTONA BEACH, Fla. - Subway and Coca-Cola will team up to sponsor the 250-mile NASCAR Nationwide Series race on Friday night, July 3 at Daytona International Speedway, Track President Robin Braig announced.

The 100-lap event will be known as the Subway Jalapeno 250 Powered By Coca-Cola.

"We're proud to have Subway and Coca-Cola team up to sponsor one of the most exciting NASCAR Nationwide Series races of the year," Braig said. "Subway joins a strong portfolio of sponsors at Daytona International Speedway and we're looking forward to a strong partnership."

"As part of our on-going effort to connect the Subway brand with NASCAR fans, we are proud to sponsor the Subway Jalapeno 250 Powered by Coca-Cola," said Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust. "By offering up a night of spicy hot NASCAR racing, we hope to do our part in helping Americans kick off a great Fourth of July weekend."

"When you combine this new sponsorship of the Subway Jalapeno 250 Powered By Coca-Cola with Fourth of July Weekend, exciting NASCAR racing and the Coke Zero 400 Powered By Coca-Cola, there is no better place to be than Daytona International Speedway," said Beatriz Perez, senior vice president, Integrated Marketing, Coca-Cola North America.  "With these two great races, together Coca-Cola and Subway are offering NASCAR fans the perfect way to spend summer's biggest holiday."

This year's Subway Jalapeno 250 Powered By Coca-Cola will feature a competitive field of drivers such as top NASCAR Nationwide Series drivers Brad Keselowski, Jason Leffler, Jason Keller, Kenny Wallace and Steve Wallace as well as Sprint Cup Series stars Carl Edwards, Dale Earnhardt Jr., Clint Bowyer, Kyle Busch, Kevin Harvick, Joey Logano and David Ragan.

Tickets for all the events during the Coke Zero 400 Weekend Powered By Coca-Cola, including the Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race and Brumos Porsche 250 on Saturday, July 4, are available by calling 1-800-PITSHOP or visit www.daytonainternationalspeedway.com.

Tags: subway , daytona , coca-cola , nascar , daytona international speedway , catalyst public relations