Catalyst Public Relations, the 2010 PRWeek Boutique Agency of the Year, commissioned Greenfield Online, a Toluna Group company, to develop a nationwide consumer survey targeting avid MLB and NFL fans that use social media. Conducted in April 2010, more than 1,000 fans participated in the study which explored how fans use social media to follow these sports, its impact on their fan experience, and what they expect from social media moving forward.

The study revealed that more than half of MLB and NFL fans consider themselves "more passionate" fans since they started following these leagues using social media. Among higher income[1] fans, the impact has been even greater, with approximately two thirds of higher income fans feeling they have become "bigger" fans[2]. Additionally, more than 70 percent of younger[3] MLB fans and 66 percent of NFL fans described themselves as bigger fans since they started following these sports via social media.

Social media is also increasing the amount of time fans spend watching and following the NFL and MLB, with almost half of fans claiming that once they begin following the leagues through social media, they devote more time to the sport. This trend was most evident among higher income fans. More time invested by fans offers advertisers and sponsors increased opportunities for exposure among this group.

"Social media provides marketers with the opportunity to reach fans that are more active and passionate than their peers, and transform them into brand advocates as well as customers," said Bret Werner, Managing Partner, Catalyst Public Relations. "Fans engaged in social media are more interested in interacting with the brands partnering with their sport of choice. This includes receiving and responding to promotions and offers."

The study revealed additional key insights about NFL and MLB fans, including:

• Facebook is the leading social media site used by NFL and MLB fans, but it isn't the only place to be
• Fans primarily use social media tools after the game, particularly those fans who are 46 and older
• Increasingly, social media is being seen as an information resource for fans, who leverage tools for scores, news, and as a means to stay "in-the-know"
• Mobile is becoming an increasingly more important medium to leverage, especially with younger fans
• Promotional offers and special deals enhance the fan experience, especially those that can help fans get closer to the game

For a more in-depth review of the findings, or information about Catalyst, please contact Bret Werner, Managing Partner, at 212-714-7900 or bwerner@catalystpublicrelations.com.

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with 15 of the foremost consumer brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst was named the 2010 PRWeek Boutique Agency of the Year and the 2009 New Consultancy of the Year by The Holmes Report. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles.

[1] Higher income fans defined as those earning $75,000 or more a year

[2] Bigger fan as self described in the survey

[3] Younger fans defined as fans 18-33 years old

"As Grand Marshal, Spiller will utter the most famous words in racing, giving the command of: 'Gentlemen, start your engines!" said Track President Robin Braig.

"I appreciate the opportunity to be part of such an exciting event at NASCAR's greatest venue with my friends from SUBWAY Restaurants and Coca-Cola," said Spiller. "This is my first race and I am sure it will be a night of action-packed excitement and a great way to kick off the Fourth of July weekend."

Spiller, of Lake Butler, Fla., is a rookie running back for the Buffalo Bills. He was an All-American at Clemson University and was selected ninth overall in the 2010 NFL Draft. SUBWAY® Restaurants is also a primary sponsor of Carl Edwards and the No. 99 Roush Fenway Racing Ford Fusion. The SUBWAY® colors will adorn the No. 99 car Saturday night, July 3 under the lights at DIS for the 52 ^nd annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race.

"We look forward to welcoming C.J. to the hallowed grounds of Daytona International Speedway," said Braig. "We're proud to have SUBWAY and Coca-Cola team up again to sponsor one of the most anticipated NASCAR Nationwide Series races of the year."

The SUBWAY® Jalapeño 250 Powered By Coca-Cola will mark the on-track debut of the new NASCAR Nationwide Series car.

Tickets for the Coke Zero 400 Weekend Powered By Coca-Cola on July 1-3 are available on your web-enabled phone at mobile.daytonainternationalspeedway.com, online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Fans Can Join [yellow tail] in their First Virtual Tasting to Kick off Tree-Free on June 22 and July 15

White Plains, NY, June 21, 2010 - What is [yellow tail] Tree-Free Chardonnay? Ask Jared Kendall of Baton Rouge, Louisiana. He's the [yellow tail] wine fan who named it! Kendall entered the brand's online naming contest in November 2009 and won with his creative, quirky name - Tree-Free Chardonnay. [yellow tail] wine's newest addition, an un-oaked Chardonnay, will be available nationwide starting this month.

[yellow tail]'s Tree-Free Chardonnay differs from their traditional Chardonnay because it is not aged in oak (hence the name, get it?). This wine delivers a lighter, crisper flavor profile with hints of citrus, grapefruit, and lime. The new varietal will retail at $7.99 and joins four other white wine varietals in the [yellow tail] portfolio: Chardonnay, Pinot Grigio, Riesling, and Sauvignon Blanc.

The idea for the contest was simple - [yellow tail] wine needed some extra help! After creating a new chardonnay varietal, the [yellow tail] team was stuck on the name. They turned to their loyal consumer following and put a call out for suggestions on their Facebook page and web site this past winter. The contest received more than 700 entries in a mere eleven days, but Kendall's submission of Tree-Free really stood out for its clever way of saying that no oak is used in the wine making process.

"We knew we had something special with this unique tasting Chardonnay, but we needed to uncork another asset -- the creativity and passion of our fans," said Isabelle McDonnell, Director of Marketing for [yellow tail] wines. "We're launching an innovative varietal that tastes as unique as it sounds; its light, fresh taste will appeal to those that may have forgotten about Chardonnay as a wine option."

Kendall was awarded the first case of Tree-Free Chardonnay for his creative prowess. The wine traveled from Casella wineries in Australia and arrived at the doorstep of his Baton Rouge home at the end of May. He was able to sample the sweet taste of victory amongst friends and family.

"[yellow tail] has always seemed like it has a great sense of humor , so it makes sense they'd use such a fun way to name their next wine," said Jared Kendall, creator of the 'Tree-Free' name. "When I saw the chance to suggest an inventive name for the brand, I was inspired to submit this name suggestion."

[yellow tail] will continue to engage consumers surrounding Tree-Free Chardonnay by hosting two virtual wine tastings open to all adults 21 and over. Utilizing social media, [yellow tail] invites fans to give real time reviews online by uncorking a bottle on Tuesday, June 22 and Thursday, July 15 between 3pm and 7pm EST and posting their thoughts. During this time, fans can participate by typing their reviews directly on DiscoverYellowTail.com or via Twitter using the #TreeFree hash tag. [yellow tail] will be participating as well, offering sampling tips, pairings, and other treats for participants. The entire stream of conversation will be viewable on DiscoverYellowTail.com.

In the end, every participant in the online naming contest received an honor from [yellow tail]. The brand was so intrigued and entertained by the additional creative suggestions that they provided all 700+ contestants with customized wine labels featuring their own unique wine names. (Ensuring that all contestants can buy bottles of Tree-Free Chardonnay and secretly sticker over it with their own dream name - whether they pass the name off as their own or not is up to them!)

For more information on [yellow tail] Tree-Free please visit us at Facebook, Twitter and www.discoveryellowtail.com.

Please drink responsibly.

About W.J. Deutsch

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling; California: Esser Vineyards, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, PatchBlock, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland) and Villa Massa (Italy). www.wjdeutsch.com

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

MILFORD, Conn. (June 17, 2010) - Through its partnership with Little League® Baseball and Softball, SUBWAY® restaurants announced today, during National Little League Baseball Week, the second annual SUBWAY® Baseball DeSIGNS tour commencing with a National Little League Baseball Appreciation Game in Southern California on July 9. The tour will feature baseballs designed by Little Leaguers and autographed by celebrities that will be auctioned off to the public with the total proceeds benefiting the Little League Urban Initiative.

The tour with more than 30 baseballs signed by celebrities / athletes will make stops in four U.S. cities including the final stop in South Williamsport, Pa., at the Little League Baseball World Series. Beginning in Los Angeles, the tour will be accompanied by baseball legends and famous fans of SUBWAY® who will be serving as official program spokespeople, which include Philadelphia Phillies' Ryan Howard; former Los Angeles Dodgers great and ESPN personality Orel Hershiser; New York Yankees legend, Bucky Dent; and Boston Red Sox Hall of Famer Fred Lynn. The tour will also make stops in Anaheim, Calif., during All-Star festivities and in New York City on August 5.

"As part of our commitment to healthy, active lifestyles for kids, SUBWAY® Restaurants have been proud sponsors of Little League Baseball and Softball," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "The Little League Appreciation Game and the SUBWAY® Baseball DeSIGNS tour was developed to showcase this great youth sports organization. We look forward to the second year of this program and another great season of kids playing hard and eating fresh."

Gold Glove and Cy Young Award winner Orel Hershiser and former nine-time All-Star Fred Lynn will serve as celebrity coaches in the 2010 National Little League Baseball Appreciation Game to be held next month at La Cienega Park, Beverly Hills, Calif., giving the Little Leaguers a chance to interact with two of baseball's all-time greats. The legendary ballplayers will also throw out a ceremonial first pitch. The legends will be joined at the exhibition game by SUBWAY® national spokesman Jared Fogle.

Celebrities scheduled to autograph baseballs for the tour include the cast from the popular television series "Glee," actors from the hit "Twilight" franchise, cast from "Gossip Girl," swimming great Michael Phelps, professional baseball players CC Sabathia and Ryan Howard, NASCAR driver Carl Edwards and four-time NASCAR champion Jeff Gordon among others.

The baseballs will be displayed at SubwayBaseballDesigns.com and SubwayKids.com. Auctions for the celebrity autographed baseballs will open to the public August 20 on eBay, and will run through the Little League Baseball World Series that concludes on August 29.

"We're looking forward to this summer-long event and its culmination in August at the Little League Baseball World Series," said Stephen D. Keener, President and Chief Executive Officer of Little League International. "SUBWAY® is an important partner in helping us to bring the benefits of Little League to families in the U.S. and around the world. The 'Baseball DeSIGNS' tour will help to enhance those efforts even more."

SUBWAY® Restaurants have proudly sponsored Little League Baseball and Softball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthy.

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY is a registered trademark of Doctor's Associates Inc.

About Little League Baseball & Softball

Little League® Baseball and Softball is the world's largest and most respected youth sports organization. With players in every U.S. state and more than 70 other countries, the program is led by more than 1 million adult volunteers. It serves children ages 5 through 18, including physically and mentally disabled children (Challenger Division) and children in urban areas (Little League Urban Initiative).

A Communications Game Plan for World Cup

The 2010 FIFA World Cup will be an event of firsts: the first time the tournament has been hosted by an African nation; the first time social media is the medium of preference for fans to connect around this global event; perhaps the first time your brand is aligned with the sport. For one of the world's premiere events, marketing communication strategy has never been more important. Below are a few points to help marketers formulate a winning game plan around World Cup.

PR Activation: Mandatory, Not Optional. Sports sponsorship is no longer about hosting top clients and media contacts at hospitality tents. If your brand does not create an integrated communications strategy and PR campaign to support its sponsorship, you've lost an opportunity to motivate consumers, evolve brand perception and most importantly, the opportunity to maximize your investment.

Social Media: The Ultimate Game Changer. It's hard to believe that at the 2006 FIFA World Cup, Facebook was dominated by students, Twitter and online videos were still in their infancy. In 2010, World Cup is expected to shatter records as the most-viewed and discussed event ever via social media platforms. Successful marketers will leverage their sponsorship assets to help World Cup fans connect with their teams, with each other and ultimately, with sponsoring brands.

Go Global & Emphasize The United States. World Cup is a truly global event; more than 26 billion people watched the 2006 tournament according to FIFA. Passion and interest for the sport never goes dark. World Cup is best leveraged by brands willing to make the commitment-to communicate on a global scale, on an ongoing basis. Equally as important, the United States should not be ignored. 2006 domestic viewership jumped 38.9% from 2002 according to Sponsorship Intelligence, fueled extensively by the Latino market. Marketers can still leverage fan passion and achieve quality consumer engagement in the States, often with less competitive clutter.

World Cup 2010 is on its way to making history. Whether you're an official sponsor or even indirectly involved in the sport, World Cup presents unique opportunities to connect with a very large and passionate audience. If you're on the field, ask yourself: Do I have a fully integrated communications strategy and long-term game plan needed to score?

Bret Werner is Managing Partner of Catalyst Public Relations, which PRWeek named 2010 Boutique Agency of the Year. The agency focuses solely on consumer-facing integrated marketing communications campaigns, applying its approach to leverage sports, entertainment and active lifestyle platforms for clients.

Technology, social media and the World Cup

With the World Cup upon us, we're seeing some seriously cool ways the world is participating through new technology and social media. For example, ESPN (Catalyst client) offers all 64 matches which will be aired live and in high definition on ESPN, ESPN2 and ABC, with extensive coverage also available on ESPN3.com and ESPN Mobile TV. To top this off, they're attempting to measure media usage and advertiser effects across all media platforms - TV, Internet, mobile and print, through their research initiative, ESPN XP. We agree with our client partner that this is a breakthrough endeavor; check out Bret Werner's article in PR Week on this very subject.

In social media, we're watching the world participate in a global conversation. For example, fans are using Twitter's hashtag #WorldCup, and we're seeing practically every game hit Twitter's trending topics list. Facebook is offering The Facebook Guide to the World Cup, which explains worldwide live streaming partnerships (including one in the U.S. for ESPN), as well as Facebook's Support Your Team Leaderboard which tracks elements like fan "intensity." In the mobile location world, Foursquare parntered with CNN to offer specific badges for users that check-in to over 100 viewing venues in 32 countries around the world. Similarly, Gowalla partnered with Major League Soccer to create trips in local areas that highlight soccer.

Internet Week Strikes New York City

Last week was Internet Week in New York City, where the top technologists in the country came together to discuss the latest trends and future technology predictions across various industries. Some gatherings actually filter into this week as well, such as the Sports 2.0 VIP Summit (where Catalyst clients Timex and ESPN will be speaking). Some of our favorite events from last week are available via streaming video if you'd like to check them out. Specifically, one really interesting conversation shows how Pepsi is leveraging UPC codes by calling them "universal purpose codes" and partnering with Sticky Bits to deliver cause marketing information directly to consumers.

iPhone 4 offers FaceTalk

On June 15th, Apple will bring yet another change to the world: the iPhone 4. Of the five key new features of this product, most notable is something called FaceTalk, or, put more simply, adding live video to standard mobile phone conversations. Anyone who has had a chat via their computer's webcam knows what this is about (for a visual presentation, watch the iPhone 4 promotional video). It's important to note, however, that the iPhone 4 is not perfect, so before you make a personal decision to switch your provider or upgrade your phone, do some research (we recommend this article).

Apple is actually not the first to introduce live video conversations. Mobile applications (i.e., Skype) have been offering these for months now across various providers. The significance of new iPhone 4 is the massive network of brand ambassadors behind it; Apple has sold over 50 million units since 2007, and owns about 28 percent of the market share. The overarching trend of video conversations can be leveraged to benefit brands. For example, video calls (which can be recorded) create a more intimate and authentic conversation, one that could seriously enhance a relationship between a brand and a consumer. If you're interested in learning more about how you can leverage such opportunities, ask a Catalyst account lead.

Social Media Snapshot provided by Catalyst Digital & Emerging Media Team

Facebook prepares to launch geo-networking

Last week, AdAge reported that Facebook will be launching location-based status updates. This is a move that has long been expected by digital enthusiasts. Until now, the most popular geo-location services have been Foursquare (most visible) and Gowalla, which leverage Facebook and Twitter as platforms for growth via check-ins to locations from mobile broadband phones. It's important to keep in mind the big impact that Facebook has - its popularity; location technology will now be in the hands of some 500 million people. Business Insider shared some excellent implication suggestions on this new change, most notably impacts upon digital advertising, small businesses and a "social location graph."

Privacy concerns heat up on Facebook

A few weeks ago, Facebook made a major privacy mistake. Tech Crunch broke the news that, with just a few mouse clicks, any user could see live chats of their friends, including latest pending friend requests and which friends they share in common - all by manipulating the "preview my profile" feature of Facebook privacy settings. Yikes! Another example: Facebook friends' names were appearing in search engine results. To respond, Facebook held an executive meeting last week and launched a couple of new privacy tools to help users protect their data. Many consumer activsts groups (i.e., ACLU) say this isn't enough action, and that Facebook continuously violates consumer protection standards. They're calling upon the government to get involved by setting consumer protection standards for social networks. This is a policy debate that could affect brand's advertising and social media integration efforts should Facebook be forced to take a more conservative approach to their "open graph" policies.

Twitter launches embeddable tweets, opens business center

Twitter recently announced that it would make tweets embeddable. What does this mean? Instead of grabbing screen shots and uploading pictures of Tweets, people can now grab a certain code that will display the tweet right from Twitter. This function can and should be utilized by broadcast and online news outlets, as well as blogs. Twitter's new business center (not rolled out just yet) seems like it will allow special features for businesses, such as verified account badges, extra preferences and the ability to add multiple contributors to your account.

Foursquare meets fashion

With the rise of mobile in the market place, we're seeing more and more fashion brands utilize Foursquare (which recently hit 40 million check-ins) to entice shopping by location. Check out this article by Mashable which talks about the use of Foursquare by Diesel in its "Be Stupid" campaign. During a one-day event in New York, Foursquare users who checked-in within three blocks of the New York store were offered a promotion. Once they checked-in to the store, they were offered their choice of specialty printed tee shirts in red or purple. Diesel also went far in the social media space recently, opening a Facebook feed for customers in the fitting room.

Advice on viral videos

Do you think viral videos are interesting? If so, you might find this article from Social Media Examiner insightful; it provides some basic and advanced tips on how to make videos go far (and fast) online. From simple ideas like supercharging your titles and tags, to extending viral videos into ongoing campaigns throughout the year, this article provides some excellent suggestions on how to advance in this space.

HARTFORD, Conn., May 5, 2010 - Whether driving great distances for work, transporting kids to after-school programs or heading off into the sunset, many Americans spend a great deal of their lives in their automobile.

The Hartford Financial Services Group, Inc. (NYSE: HIG) understands the vital and emotional role that driving plays in people's lives and wants to celebrate drivers who spend their lives behind the wheel. To help commemorate its 200^th anniversary, The Hartford announced today the launch of The Hartford 200 program which seeks peoples' personal stories "from the road."

Now through June 15, consumers who feel like they live in their car - whether driving 200 miles per month, or even 200 miles per day - are encouraged to submit their stories at www.TheHartford200.com. The best story will win an incredible grand prize that includes a new Chevrolet Equinox, a hometown visit from The Hartford-sponsored NASCAR Sprint Cup Series driver Clint Bowyer, a VIP race experience, and recognition in a special print advertisement in their hometown.

In addition to a short written essay, entries may include photography and video. There will be five finalists chosen and consumers will be asked to vote on who they think has the best story. The finalists will be selected by a combination of consumer vote and a blue ribbon panel comprised of Richard Childress Racing drivers Bowyer and veteran Jeff Burton, team owner Richard Childress and The Hartford executives. The four runner-ups will receive a $200 gas card and a signed memorabilia package.

"The Hartford understands that millions of Americans have deep connections with their cars, whether it's taking their kids to soccer practice, driving long-distance for their job to support their family or hitting the open road for fun," said Mitchell Jawitz, vice president, The Hartford. "Behind every wheel is a personal story that conveys a driver's connection with their vehicle. The Hartford 200 recognizes every day people with extraordinary stories of how their car helps keep their lives moving forward uninterrupted."

The Hartford is the primary sponsor of Bowyer's Richard Childress Racing (RCR) No. 33 Chevrolet Impala for three Sprint Cup Series races, including this weekend at Darlington (S.C.) Raceway, Pocono (Pa.) Raceway (August 1) and Auto Club Speedway in California (October 1), as well as associate sponsor for the remaining 2010 events. The Hartford is also an associate sponsor of Burton in the Sprint Cup Series.

"My job as a race car driver requires me to have a dependable automobile and through The Hartford 200 I will have the opportunity to hear driving stories from the across the country," said Clint Bowyer. "Connecting with fans is incredibly important to me and I look forward to meeting the winner, hearing their story in person and taking them for a drive."

About The Hartford

Celebrating 200 years, The Hartford (NYSE: HIG) is an insurance-based financial services company that serves households, businesses and employees by helping to protect their assets and income from risks, and by managing wealth and retirement needs. A Fortune 500 company, The Hartford is recognized widely for its service expertise and as one of the world's most ethical companies. More information on the company and its financial performance is available at www.thehartford.com.

To learn more about The Hartford's automotive insurance products, consumers can visit http://hartfordauto.thehartford.com.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Bowyer and John Wes Townley drives the No. 21 Zaxby's Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.

HIG-PC

Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2009 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

ST. LOUIS, MO, May 10, 2010 - The cats are back! Housecat Housecall, one of the first reality-based cat television programs, is returning to Animal Planet for a third season of providing cat-owning families with resolutions for addressing their various cat behavioral concerns. This season, which begins June 5^th, features an exciting and diverse group of cat lovers including a legendary Broadway performer, a Major League Baseball manager and producer, choreographer and celebrity television judge, Carrie Ann Inaba, from the hit show Dancing with the Stars.

The television series, which airs on Saturdays at 10:30 a.m. E/P, with encores on Sundays at 8:00 a.m. E/P on Animal Planet, is hosted by popular TV personality and Australian veterinarian Dr. Katrina Warren. Each week, Dr. Katrina visits cat-owning homes, observes the cats in their natural environments and recommends actionable solutions to the owners to help them ultimately live more connected lives with their cats. From dealing with everyday issues like "kitchen counter cruising" to more serious matters like achieving household harmony before a family member leaves for a tour of duty in the military, Housecat Housecall features real cats, real people and a real veterinarian working through a wide range of cat care situations.

"The third season of Housecat Housecall continues our mission of providing cat owners with actionable tips and tools to help them create a well-balanced home life for the whole family, including the cat," said Dr. Katrina Warren. "It is extremely rewarding to watch a family finally realize the true joy of having a cat after we've been able to help them work through all their cat's behavioral challenges."

This season of Housecat Housecall tackles issues revolving around household integration as in the case of Star, a cat trying to adjust to a household dominated by dogs, or Mia and Peaches, two cats in need of coaxing to warm up to the man of the house. Other stories involve a cat named Tuxedo, who has developed inappropriate scratching behaviors, and Taz, a cat who started to act out when his teenage caretaker left for college. In the case of St. Louis Cardinals Manager Tony LaRussa, Dr. Katrina worked side-by-side with him and his family to identify and train "therapy" cats for an animal-assisted therapy program run by ARF, the animal welfare organization founded by LaRussa. And, Dr. Katrina's abilities are put to the test when she visits Carrie Ann Inaba's home and provides the busy professional and owner of five cats with insights on how to successfully juggle a multi-cat household.

"Carrie Ann is a committed cat owner who would do anything to ensure her cats feel like a part of the family," said Dr. Katrina. "Recently, Carrie Ann's three cat household grew to five when her boyfriend moved in with his two cats Zeus and Mia. This poses an interesting challenge because it means several cat personalities in one home, and it also means Carrie Ann and her boyfriend must split their time with the cats in order to provide each one the attention he or she deserves. Her situation is not unlike the one faced by multiple cat owners around the country"

Cats are America's favorite pets, yet they are underrepresented in terms of television programming. Housecat Housecall was developed to fill this void and provide cat owners with a show that would be both entertaining and educational for cat owners. The show recognizes that cats can exhibit various behaviors that add to their unique charm, but when the antics move from endearing to challenging, then it's time to bring in the professionals. Dr. Katrina relies on tried-and-true methods for enabling cat owners to work towards the solution that's best for them in the long-term, and not just the one that will offer the quickest resolution.

For cat owners seeking information about Housecat Housecall, or for those wanting additional cat care guidance beyond the show, they can visit www.housecathousecall.com. The Web site features an episode guide, cast bios and information for accessing Purina Cat Chow Mentors, cat care specialists who are available to share helpful advice any day of the week, at any time.

About Nestlé Purina Pet Care

Nestlé Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestlé Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestlé Purina PetCare is part of Swiss-based Nestlé S.A. -- the world's largest food company. For more, visit www.purina.com.

White Plains, NY, April 15, 2010 - Most adult Americans (90%) upgrade their wine selection when a premium moment calls, according to a new survey conducted by [yellow tail] Reserve. On the shelves this spring with new packaging, [yellow tail] Reserve, the premium offering from [yellow tail] wine, was created for consumers to take it up a notch and enjoy life's little special occasions.

What is the right occasion to trade-up for a better bottle? A date night at home with that special someone, a toast to TGIF, dinner with the in-laws, or an intimate gathering of close friends.

The survey also identified specific moments when a better bottle is uncorked. Three-quarters of Americans (74%) reserve a better bottle of wine for having friends over for dinner, while six-in-ten (59%) purchase a more premium wine to show gratitude, and half (50%) stow away special wine for a vacation.

"Many wine drinkers have chosen [yellow tail] wines for everyday occasions, but [yellow tail] Reserve gives them an option for when a special moment calls," said Francois Magnant, Senior Brand Manager for [yellow tail] Reserve at W.J. Deutsch. "These survey results show consumers upgrade their wine when the occasion warrants and a premium offering like [yellow tail] Reserve fits the bill."

When the time comes to purchase a better bottle of wine to celebrate, Americans don't break the bank, according the [yellow tail] Reserve survey. Price is the overwhelming factor in choosing a wine, with 47 percent citing it first, while cuisine (36%) and recommendations (30%), were second and third in the decision making process. Nearly half (43%) of wine drinkers will most often pay between $10.00 and $15.00 for a bottle of wine to celebrate a special occasion at home. Only 14% of Americans spend $20.00 or more for a better bottle. [yellow tail] Reserve's suggested retail price is $11.99.

"For price and quality, [yellow tail] Reserve offers wine drinkers a perfect accompaniment to enjoy a nice night at home or a special gathering," said Magnant. "The grapes in [yellow tail] Reserve originate from Australia's finest wine growing regions, offering a complex and expressive flavor that allows consumers to truly taste the difference."

Since its launch in 2003, [yellow tail] Reserve has garnered high levels of praise for its superior wine quality including, including a number of 'Best Value' nods from Wine Spectator* and 'Best Buy' credits from Wine Enthusiast**. [yellow tail] Reserve currently offers five varietals, in 750ml: Shiraz, Cabernet Sauvignon, Merlot, Chardonnay and Pinot Grigio.

For more information on [yellow tail] Reserve wines and the survey, please visit us at Facebook, Twitter and www.discoveryellowtail.com. Please drink responsibly.

Survey Methodology:

Interviews were conducted by Greenfield Online, through a 10-minute online survey among wine drinkers that are 21 years of age and older. Wine drinkers are defined as those consumers that have purchased a bottle of wine in the past month. A total of 509 interviews were conducted with a quota of ½ male (N=250) and ½ female (N=259). The margin of error is +/- 4% at a 95% confidence level.

*Wine Spectator: 2005 [yellow tail] Reserve Shiraz and 2006 [yellow tail] Reserve

**Wine Enthusiast: 2007 [yellow tail] Reserve Shiraz, 2007 [yellow tail] Reserve Cabernet, 2006 [yellow tail] Reserve Merlot

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About W.J. Deutsch

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] Reserve, [yellow tail] Sparkling; California: Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, XYZin, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Idaho: Ste Chapelle; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Washington: Columbia Winery, and Covey Run, and award-winning spirits from Landy Cognac (France) and Villa Massa (Italy). www.wjdeutsch.com

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

MILFORD, CT, March 29, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich chain, today announced the results of an online poll which asked fans across the country to vote for their Favorite Footlong sub at www.subwayfreshbuzz.com and determine: What is America's Favorite Footlong?

Thousands voted, and atop the leader board, with 26 percent of total online votes, the Italian B.M.T. captured America's hearts - and appetites - as the nation's favorite Footlong. Known as "the sandwich to conquer all hunger," the Italian B.M.T. is served on freshly baked bread bursting with sliced Genoa salami, pepperoni, Black Forest ham, cheese and a choice of vegetables and condiments. Following are the top three "Favorite Footlongs" as voted by fans:

• Italian B.M.T. (26%)
• Sweet Onion Chicken Teriyaki (17%)
• Oven Roasted Chicken (12%)

Results mark the culmination of the seven-week long "Footlong Nation Appreciation" campaign, developed to give thanks to the fans that made SUBWAY^® Footlongs famous. To provide an additional "Thank You," Houston, Texas, the location which cast the most online votes, has been deemed "Capital of Footlong Nation" and will receive a donation of 500 Footlongs to a local food bank.

Consumers also had the opportunity to win a variety of prizes, including free Footlong subs for a year. New winners have been selected every day via various online games and fans will continue to have the chance to win prizes by entering at www.subwayfreshbuzz.com through April 15, 2010.

"The Italian BMT certainly has some loyal fans and we are glad we could offer it as a $5 Footlong for a limited time," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Congratulations to Houston, Texas for earning the title 'Capital of Footlong Nation.' And thanks to all our fans that voted for their favorite footlongs."

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

New York, NY, March 15, 2010 - Catalyst Public Relations has been named "Boutique PR Agency of the Year" by PRWeek, the industry's largest trade publication.

The prestigious award, which recognizes financial and client growth, client retention and overall creativity and innovation was presented to Catalyst at the annual PRWeek Awards Dinner in New York City, which honors the best-in-class public relations agencies and programs of the year. Additionally, Catalyst earned honorable mention in the overall Agency of the Year category.

This marks the second consecutive year that Catalyst has been recognized by a leading industry media organization, after being named New Consultancy of the Year by The Holmes Report in 2009.

In selecting Catalyst, the PRWeek judges noted "Catalyst focuses on three distinct practice areas: sports, active lifestyle, and entertainment. With three offices across the US, the agency works with a select roster of 15 brands. This model allows the agency's most senior people to work very closely on accounts, something which helped to contribute to the agency's 94 percent client-retention rate."

"This tremendous honor is a credit to our entire team, who dedicate themselves everyday to building our clients' business," said Bret Werner, Catalyst Managing Partner. "To be recognized among some of the most well respected agencies in our industry further validates that our unique approach to client service and staff retention is successful."

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with 15 of the foremost brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles.

March 4, 2010 (Whitestone, NY) - POWERADE hydrates and energizes many of the country's best athletes. Now, with the introduction of POWERADE PLAY^TM, the brand will do the same for the next generation of superstars. POWERADE PLAY is formulated for the young athlete, blending great taste with less sugar and more vitamins than the leading sports drink, so parents will be just as excited about it as their kids!

"Everyone knows how important it is for our young people to have an active lifestyle. We felt there was a clear need for a sports drink to support the mission," said Frank Bracken, POWERADE brand director. "POWERADE PLAY fits the bill-it keeps young athletes hydrated with an innovative sports drink option both youngsters and parents will love."

Coaches and parents will appreciate the benefits that POWERADE PLAY has to offer. With just 60 calories per 12 fluid ounce bottle, it has 25% less sugar than traditional sports drinks. PLAY is enhanced with 100% of the Daily Value (DV) of Vitamin C and 20% DV Zinc to help support a healthy immune system. PLAY also boasts 20% of the DV of Vitamins B3, B5, B6 and B12 to boot. And like the brand's flagship, PLAY will feature POWERADE's ION4^TM electrolyte system, which helps replenish four electrolytes lost in sweat (sodium, potassium, calcium and magnesium). Throw in 100% natural flavors, on-pack illustrations of partner athletes Ryan Howard, Chris Paul and Venus Williams, and great taste and it is a great combination for the active youngster.

POWERADE PLAY will roll out on shelves in March and will come in familiar great-tasting POWERADE flavors-Mixed Berry, Fruit Punch, Grape and Orange. The product will be available in 6 and 12 packs of 12 fl oz bottles.

POWERADE PLAY is the latest release from POWERADE, the category leader in innovation. In May of 2008, POWERADE introduced POWERADE ZERO^TM, a zero calorie sports drink that features the electrolyte and hydration benefits of a sports drink without the calories. Last March, the brand unveiled its new formulation, POWERADE ION4^®, which helps replenish four electrolytes in the same proportion as they are lost in sweat.

"Young athletes have an increased risk of dehydration and overheating," said Registered Dietitian and POWERADE advisor, Marie Spano. "Therefore, I recommend POWERADE PLAY for all active youth. It's electrolyte-enhanced, lower in sugar, full of important vitamins and tastes great-that's a recipe parents will appreciate."

About POWERADE

POWERADE, the complete sports drink, is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer tasty hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, visit www.us.powerade.com.

Baltimore, MD (February 24th, 2010) - Under Armour, (NYSE:UA) the Baltimore-based leader in performance apparel and footwear, announced today the launch of a new national multi-faceted campaign, "Protect This House. I Will.", which features breakout stars from multiple sports and showcases the company's deep-rooted commitment to training and performance.

The :60 spot will also serve to introduce Michael Phelps to the Under Armour family, as the 14-time Olympic gold medalist begins his partnership with the Brand. The commercial will debut on February 27^th on NFL Network and will also run on ESPN, ESPN2, CBS SPORTS, Direct TV, MLB.com, Slam.com, and Stack.com. Under Armour will also utilize multiple social media channels to distribute the spots, including YouTube postings and direct integration into the athletes' Facebook and Twitter accounts. The campaign will run on TV, print, online and out of home advertisements nationwide.

Coinciding with this week's NFL Combine, of which Under Armour is the presenting sponsor, "Protect This House. I Will." chronicles Phelps, as well as Under Armour athletes Milwaukee Bucks rookie Brandon Jennings; former Oklahoma State wide receiver Dez Bryant; and UFC champion Georges St-Pierre, as they endure grueling training sessions. Each athlete then declares his personal "I Will" pledge, vocalizing his own determination and overcoming challenges to "Protect This House." Targeting a younger demographic and inspiring athletes at all levels to perform their best, "Protect This House. I Will." represents the newest iteration of Under Armour's iconic tagline.

"We're very excited to launch 'Protect This House. I Will.', which simultaneously highlights Under Armour's core commitment to combine training and provides an intimate look at some of our most dynamic young athletes. Consistent with Under Armour's mission to make all athletes better, these individuals share an incredible passion to be the best at their sport," said Steve Battista, Under Armour Senior Vice President, Brand. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps - a true global icon - is an ideal ambassador for the 'Protect This House. I Will.' message."

"I'm looking forward to a great relationship with Under Armour," said Phelps. "As a Baltimore native, I have always been a fan of the Brand and admired their success. Given our mutual commitment to training, this is a natural partnership, and 'Protect This House. I Will' is a perfect way to kick things off."

Under Armour's partnership with Phelps is another bold move for the Brand, which continues to target premier athletes from across all disciplines, including Jennings, Bryant and St-Pierre, as well as Olympic gold medalist Lindsey Vonn, X-Games gold medalist Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse superstar Paul Rabil.

The "Protect This House. I Will." campaign was co-created by Under Armour's in-house creative team and Shilo (www.shilo.tv) creative production company. Shilo also produced the new spot. Consumers can visit www.underarmour.com to make their own personal "I Will" pledge.

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

About Under Armour, Inc.

Under Armour^® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona.

The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards. "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."

Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.

"SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory."

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

(Charlotte, N.C.) Feb. 3, 2010 - YesterYear Fantasy Sports, the newest and most innovative company in the fantasy sports category announced today the launch of the YesterYear Fantasy Challenge. The Challenge brings the history of professional football back to life using historical data as the basis for the league and team match ups. Registration and "try outs" for the Challenge are currently taking place. Challenge games kick off Feb. 14, 2010.

YesterYear Fantasy Sports is similar to other fantasy sports games with drafting, player waivers, scoring, etc., but participants compete with teams made up of their all-time favorite players using their historical statistics.

"Football fans no longer need to wait for the season to begin to play fantasy sports," said E. Jim Pennington, co-founder and chairman of YesterYear Fantasy Sports. "True fantasy football fans will love the YesterYear Fantasy Challenge because it allows them to draft the greatest football players of all time and truly build their 'fantasy' teams - regardless of when the athlete actually played the game."

Each team consists of up to three quarterbacks, four running backs, four wide receivers, two tight ends and two team defenses. The starting lineup for each week will be one quarterback, two running backs, two wide receivers, one tight end and one team defense. Scores for players are determined by using a proprietary algorithm that randomly selects real game statistics of the player or defense during a three-year period. Those game statistics are the basis for calculating the player's fantasy points for that week. The same system applies for all players on the team, each deriving points from other real games similarly chosen at random.

The standard version of the Yesteryear Gridiron Greats Fantasy Challenge is free to play with the system auto drafting the team and the owner selecting the starting line up. For fans interested in drafting their own team, the Gridiron Greats Fantasy Tool Kit is available for $3.99 per team. The tool kit allows the owner to custom draft the team and make player moves throughout the competition.

YesterYear Fantasy Sports will donate a portion of the revenues to support the Gridiron Greats Assistance Fund, a nonprofit corporation providing financial aid and medical assistance to retired NFL players.

The inaugural season of the Challenge will award the top 5,000 teams after a four-week season with entrance to the Challenge finals where they will play directly against 20 former pro football greats, including guys like Mike Ditka, Tony Dorsett and Dwight Clark among others.

Following the launch of the Challenge, fantasy sports enthusiasts will be able to set up their own leagues and play against their friends based on any three-year era from 1960-1999.

Visit www.yyfantasy.com for YesterYear Fantasy Challenge details, complete rules and for more information about the other leagues available.

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About YesterYear Fantasy Sports

Founded in Charlotte, N.C., in April 2009, Yesteryear Fantasy Sports' mission is to the expand the Fantasy sports market to include historical play and meet the needs of the some 27 million fantasy sports players who have to put their obsession on hold during the "off-season." YesterYear Fantasy Sports executives have more than 50 years combined Internet-based business experience and a love for fantasy sports. The company's advisory council includes 11 retired "Hall of Fame" professional football players.

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

MILFORD, CT, February 3, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?

To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.

"SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."

To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Winner to judge the 2010 POWERADE Jam Fest during McDonald's All American^® High School Basketball Games

Whitestone, NY (February 3, 2010) - Athletes who can throw down a monstrous dunk with more than a little imagination are invited to showcase their skills by entering a video in the POWERADE Dunk Domination contest. If their slam rises above the competition, they will join a celebrity judging panel at POWERADE Jam Fest on March 29 in Columbus, Ohio (broadcast at 7:30 pm EST).

Inventive athletes ages 13 and older are encouraged to submit a video of their most creative jam at www.poweradedunk.com. With safety in mind, entrants are free to use props, costumes, lowered rims, etc---anything that will give their dunk that little something extra. True to the brand's persona, POWERADE expects the entries to showcase innovation and power. The judging will be done by a panel that includes POWERADE partner and pro star Chris Paul. The contest is open until March 11.

The winner will serve as a member of the Jam Fest judging panel. The POWERADE Jam Fest is a skills competition for the country's top high school basketball players competing in the McDonald's All American Games (March 31 at Columbus' Value City Arena). Past Jam Fest slam dunk winners include Blake Griffin (2007), Candace Parker (2004), LeBron James (2003), Carmelo Anthony (2002), Baron Davis (1997) and Vince Carter (1995).

In addition to celebrating the average Joe's most awesome throwdown, POWERADE is honoring Jam Fest's top dunks of the decade by hosting a fan vote to determine the best of the 2000's. Fans can mark their ballots at www.poweradedunk.com.

This is the second consecutive year that the brand is holding its Dunk Domination contest. The inaugural program coincided with the launch of POWERADE's new formulation--POWERADE ION4^®. The evolutionary sports drink features an advanced electrolyte system that helps replenish four electrolytes lost in sweat - sodium, potassium, calcium and magnesium.

For more information on how to enter, to review a complete set of rules, or to cast a vote for dunk of the decade, visit www.poweradedunk.com. For POWERADE Jam Fest or McDonald's All American Games tickets, visit ticketmaster.com or call 1-800-745-3000. For additional information on the Games, visit mcdonaldsallamerican.com. Proceeds from the 2010 Games will benefit Ronald McDonald House Charities^® of Central Ohio.

About POWERADE

POWERADE, the complete sports drink, is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer tasty hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, visit www.us.powerade.com.

About McDonalds

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

Callaway Golf Staff Professional Phil Mickelson to Participate

CARLSBAD, Calif. -- February 1, 2010 -- Callaway Golf Company (NYSE: ELY) and CBS Sports have reached a unique agreement that establishes the golf equipment manufacturer as a presenting sponsor of the Super Bowl Today pregame show on Sunday, February 7^th. The partnership marks the first ever Super Bowl pregame sponsorship struck by a stand-alone golf company.

Occupying rarefied air time that commences less than an hour before kickoff, Callaway Golf® will employ its 5:00 - 5:30 PM EST sponsorship to showcase their 2010 product line, headlined by the company's new Diablo Edge^TM golf clubs. The Diablo Edge line, which includes drivers, fairway woods, hybrids and irons, arrives at retail on February 15^th and has been receiving widespread acclaim, including five Gold Medals in Golf Digest's February "Hot List" equipment issue, currently on newsstands.

"The Super Bowl has grown to become an unofficial American holiday and presents an unparalleled promotional platform," said George Fellows, President and CEO, Callaway Golf. "There is no bigger, bolder way for us to position Callaway as the global leader in golf than to partner with CBS on the most-watched event of the year."

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company's presence, as well as product and branding exposure on the CBS set throughout the half hour. Callaway Golf Staff Professional Phil Mickelson is slated to appear in an additional segment to run during the sponsored programming. Callaway Golf will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company's focus on technological innovation and its 2010 products. Terms of the partnership are not disclosed.

"We have had a long-standing relationship with Callaway Golf through our PGA Tour programming," said John Bogusz, Executive Vice President Sales and Marketing, CBS Sports. "We are extremely excited the brand is taking advantage of this tremendous opportunity."

Super Bowl pregame sponsorships are regarded by many media analysts as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game's kickoff approaches. Last year's Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million between 5:00 - 5:30 PM EST.

"We understand the pent-up desire for cutting-edge products that has been building through the recession as consumer spending declined," said Jeff Colton, Senior Vice President, U.S., Callaway Golf. "Our 2010 product line featuring Diablo Edge has been generating a great deal of excitement within the golf industry, and we're looking forward to introducing it to a mainstream audience."

Callaway Golf's Super Bowl Today pregame show sponsorship continues a recent trend of activity that distinguishes the company as one that is playing offense amid the global economic downturn. Emboldened by market share increases across each major product category and the IOC's decision to reinstate golf as an Olympic sport for the first time since 1904, Callaway has executed several recent initiatives aimed at strengthening its position as the economy slowly recovers.

These initiatives include the recent formation of Callaway Golf India, a new wholly-owned subsidiary that establishes a direct presence in one of the fastest growing markets on the global golf landscape. Callaway Golf India joins the Company's impressive line-up of wholly-owned subsidiaries located outside the United States that include Europe, Japan, Canada, Korea, Australia and China.

Callaway Golf's continued growth also includes entry into consumer electronics with the December, 2008, acquisition of uPlay, creators of uPro GPS-enabled distance measurement devices for golfers. Since joining the Callaway Golf family, the Callaway uPro GPS device has quadrupled its registered data base of users and was presented with a 2009 "Best of What's New" award from Popular Science magazine.

Callaway Golf Company sells its products to golf retailers (including pro shops at golf courses as well as off-course retailers), sporting goods retailers and mass merchants, directly and through its wholly-owned subsidiaries and to third-party distributors. Callaway also sells golf accessories such as bags, gloves, footwear, GPS devices, golf and lifestyle apparel, golf headwear, eyewear, golf towels and golf umbrellas.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro^TM brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com