Catalyst Public Relations http://www.catalystpublicrelations.com/press-room Catalyst Public Relations The Catalyst Podcast delivers in-depth analysis and candid discussions about the strategic mindset behind successful integrated public relations and marketing campaigns for leading lifestyle brands. en-us 2008. Copyright RSS Ready, Inc. No public relations, marketing The Catalyst Podcast delivers in-depth analysis and candid discussions about the strategic mindset behind successful integrated public relations and marketing campaigns for leading lifestyle brands. The Catalyst Podcast delivers in-depth analysis and candid discussions about the strategic mindset behind successful integrated public relations and marketing campaigns for leading lifestyle brands. http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/rss-image.gif Catalyst Public Relations http://www.catalystpublicrelations.com/press-room The Catalyst Podcast delivers in-depth analysis and candid discussions about the strategic mindset behind successful integrated public relations and marketing campaigns for leading lifestyle brands. Catalyst Public Relations info@catalystpublicrelations.com http://cyber.law.harvard.edu/rss/rss.html PostZinger/r.1.0 IRWIN Industrial Tools to Crown Top Tradesman in Phoenix http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-to-crown-top-tradesman-in-phoenix Business The international search for the top-tradesman concludes November 9th; IRWIN Industrial Tools® to make Jamie McMurray Foundation donation on behalf of all tradesman... Tristian Panasik The international search for the top-tradesman concludes November 9th;

IRWIN Industrial Tools® to make Jamie McMurray Foundation donation on behalf of all tradesman participants


HUNTERSVILLE, NC - (November 5, 2008) The 2008 search for the Ultimate Tradesman concludes this weekend when IRWIN Industrial Tools® hosts the final-five competitors in Phoenix for the last leg of the Ultimate Tradesman Challenge.

IRWIN® Industrial Tools, a Newell-Rubbermaid® company, has been searching for the Top Tradesman since March of this year with the second annual Ultimate Tradesman Challenge. The competition is a timed event in which participants compete using an IRWIN® STRAIT-LINE chalk reel, IRWIN® tape measure and SPEEDBOR® Max wood boring bit to mark, measure and drill for a chance at a treasure trove of cash and prizes.

Following the success of the 2007 competition in the U.S., IRWIN® extended the 2008 competition internationally and broadened the search to include Canada, Australia and New Zealand. This year over 10,000 tradesmen have competed in 200 local events in 37 U.S. states, four Canadian provinces, Australia and New Zealand.

"The participation and passion among this year's Ultimate Tradesman Challenge contestants has been truly impressive," said Eric Rich, director of marketing for IRWIN Industrial Tools®. "Now, it's time to identify and reward the world's champion among tradesmen."

The competition has been narrowed to the top-four North American competitors; Eric Howard (Concord, CA), Mark Martin (Ostrander, OH), Jon Smith (Delaware, OH) and Bruce Hollaway (Mesa, AZ) have all won all-expense-paid VIP race weekends to the track in Phoenix on November 9th. While there, they will compete for a Roush Performance Supercharged Stage III Ford F-150 valued at over $60,000, a 600 square-foot IRWIN Ultimate Garage by Allied Steel Buildings and a year's supply of Dickies work gear.

Following the North American competition, the winner will compete against Nathan Vander Wielen, the finalist from the South Pacific leg of the competition, for a chance at $1.26 million. Vander Wielen (Eaton, Australia) qualified after winning the Australian final on October 12th in Bathurst, Australia.

An additional enhancement to this year's competition is the charitable contribution to the Jamie McMurray Foundation, a non-profit organization that raises funds for research, education and support of individuals and families afflicted with autism. IRWIN® Industrial Tools has pledged a one dollar donation for every participant that competed throughout the 2008 competition. A donation of $10,000 will be presented to IRWIN Industrial Tools® Sprint Cup driver McMurray prior to the start of the UTC championship.

"The worldwide quest for a cure for autism is a noble and important cause," said McMurray. "In my mind our friends at IRWIN Industrial Tools® and the tradesmen they are honoring in support of their donation all are champions in my eyes. It's great to represent them on the race track."

For more information on the Ultimate Tradesman Challenge and a full schedule of events in Phoenix visit www.irwinchallenge.com.

About IRWIN Industrial Tools

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN®, VISE-GRIP® locking tools, MARATHON® circular saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® flat bits, STRAIT-LINE® marking tools, Unibit® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.

About Roush Fenway Racing

Roush Fenway Racing operates 13 full-time motorsports teams, five in NASCAR Sprint Cup with drivers Jamie McMurray, Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Kvapil, Bobby East and John Wes Townley; and one in ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 704-720-4645.


irwin tools jamie mcmurray ultimate tradesman phoenix newell-rubbermaid catalyst public relations ]]> The international search for the top-tradesman concludes November 9th; IRWIN Industrial Tools® to make Jamie McMurray Foundation donation on behalf of all tradesman... no irwin tools,jamie mcmurray,ultimate tradesman,phoenix,newell-rubbermaid,catalyst public relations Wed, 10 Dec 2008 19:52:28 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-to-crown-top-tradesman-in-phoenix IRWIN Industrial Tools Hosts Top Tradesmen in Texas http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-hosts-top-tradesmen-in-texas Business Top-20 local event winners to compete on November 2nd. Four $10,000 awards and spots in the Ultimate Tradesman Championship at stake. HUNTERSVILLE, NC - (October 30, 2008) The saying is "Everything is bigger in Texas." IRWIN® Industrial... Tristian Panasik Top-20 local event winners to compete on November 2nd. Four $10,000 awards and spots in the Ultimate Tradesman Championship at stake.


HUNTERSVILLE, NC - (October 30, 2008) The saying is "Everything is bigger in Texas." IRWIN® Industrial Tools will prove that when the company hosts 20 of the fastest, accurate tradesmen from around the country at the race in Texas for the Ultimate Tradesman Challenge (UTC) Semi-Final competition.

IRWIN® Industrial Tools, a Newell-Rubbermaid® company, has been searching for the Top Tradesman since March of this year with the second annual Ultimate Tradesman Challenge. The competition is a timed event in which participants compete using an IRWIN® STRAIT-LINE chalk reel, IRWIN® tape measure and SPEEDBOR® Max wood boring bit to mark, measure and drill for a chance at a treasure trove of cash and prizes.

Following the success of the 2007 competition in the U.S., IRWIN® extended the 2008 competition internationally and broadened the search to include Canada, Australia and New Zealand. This year over 10,000 tradesmen have competed in 200 local events in 37 U.S. states, four Canadian provinces, Australia and New Zealand.

The competition has been narrowed to the top-20 North American competitors. These competitors have won an all-expense-paid VIP race weekend to the track in Texas on November 2nd, for their shot at the Ultimate Tradesman Championship and $10,000. Here are the names and hometowns of the semi-finalists:

Brent Keyes, St. George, ON

Eric Howard, Concord, CA

Bruce Halloway, Mesa, AZ

Ernest Martin, Waterloo, NY

Christopher Peterson, Richmond, VA

Fred Kappel, Germantown, TN

Daniel Zimmerman, Charlottesville, VA

Jeffrey Poulson, Cumming, GA

David Jackson, Charlotte, NC

Jeffrey Webber, Grand Forks, ND

John Holbrook, Semmes, AL

Phil Falcone, Pottstown, PA

Jonathan Smith, Delaware, OH

Robert Blackburn, Ft. Worth, TX

Mark Martin, Ostrander, OH

Roscoe Harris, Stockbridge, GA

Matthew Kupferschmidt, Gilbert, AZ

Steven Zepp, Conover, NC

Oscar Halloway, Gilbert, AZ

Zach Snider, Charlottesville, VA

On November 2nd at the track in Texas, four of these 20 participants will earn the right to proceed to the finals along with winnings of $10,000 each. At the finals in Phoenix they will compete for a Roush Performance Supercharged Stage III Ford F-150 valued at over $60,000, a 600 square-foot IRWIN Ultimate Garage by Allied Steel Buildings and a year's supply of Dickies work gear. The North American winner will then compete against Nathan Vander Weilen, the finalist from the South Pacific leg of the competition, for a chance at $1.26 million. Vander Weilen qualified after posting a time of 22.87 seconds on October 12th in Bathurst, Australia, winning him a trip to America to compete for the overall title. Vander Weilen's qualifying time is currently one of the best for any of the competitors.

"The IRWIN® Ultimate Tradesman Challenge is a celebration of professional tradesmen and their daily pursuit of precision and performance. That same drive for quality that exceeds expectations is built into every IRWIN Industrial Tools product," said Eric Rich, director of marketing for IRWIN Industrial Tools.

An additional enhancement to this year's competition is the charitable contribution to the Jamie McMurray Foundation, a non-profit organization that raises funds for research, education and support of individuals and families afflicted with autism. IRWIN® Industrial Tools has pledged a one dollar donation for every participant that competed throughout the 2008 competition. A donation of $10,000 will be presented prior to the UTC championship in Phoenix, AZ.

"IRWIN's tools and accessories are synonymous with speed and precision," said McMurray. "This year's Ultimate Tradesman Challenge has allowed tradesmen to experience those qualities while at the same time helping apply speed and precision to the fight against autism."

For more information on the Ultimate Tradesman Challenge and a full schedule of events in Texas visit www.irwinchallenge.com.

About IRWIN Industrial Tools

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN®, VISE-GRIP® locking tools, MARATHON® circular saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® flat bits, STRAIT-LINE® marking tools, Unibit® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.

About Roush Fenway Racing

Roush Fenway Racing operates 13 full-time motorsports teams, five in NASCAR Sprint Cup with drivers Jamie McMurray, Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Kvapil, Bobby East and John Wes Townley; and one in ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 704-720-4645.

###


irwin industrial tools tradesmen texas competition awards rubbermaid challenge roush nascar sprint cup ]]> Top-20 local event winners to compete on November 2nd. Four $10,000 awards and spots in the Ultimate Tradesman Championship at stake. HUNTERSVILLE, NC - (October 30, 2008) The saying is "Everything is bigger in Texas." IRWIN® Industrial... no irwin industrial tools,tradesmen,texas,competition,awards,rubbermaid,challenge,roush,nascar sprint cup Fri, 31 Oct 2008 17:13:37 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-hosts-top-tradesmen-in-texas Timex Group USA, Inc. Named as Principal Sponsor and Exclusive Official Timing Partner for the ING New York City Marathon http://www.catalystpublicrelations.com/press-room/rss-read/timex-group-usa-inc-named-as-principal-sponsor-and-exclusive-official-timing-partner-for-the-ing-new-york-city-marathon Business Leading Watch Manufacturer's Partnership with New York Road Runners Creates an Opportunity to Engage a Global Audience on the World's Biggest Stage Middlebury, CT - Timex Group USA, Inc. announced today an agreement with New York Road Runners that... Tristian Panasik Leading Watch Manufacturer's Partnership with New York Road Runners Creates an Opportunity to Engage a Global Audience on the World's Biggest Stage

Middlebury, CT - Timex Group USA, Inc. announced today an agreement with New York Road Runners that establishes one of the world's leading watch companies as the official timing sponsor of the ING New York City Marathon. Timex Group USA, Inc. signed on to sponsor the ING New York City Marathon for four years, from 2008 through 2011, as part of the company's ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products. The TIMEX Group has secured this sponsorship for its TIMEX brand.

"Timex is excited to be involved with the ING New York City Marathon, which annually brings together the best group of runners, including a large percentage of first-time marathoners to the world's largest stage," says Adam Gurian, President, Timex. "We are excited about the partnership between these two iconic brands. Timex celebrates the human spirit and is as diverse as the runners in the marathon."

Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner.

"We are proud to welcome Timex Corporation to the New York Road Runner's family as the official timing sponsor of the ING New York City Marathon," says Mary Wittenberg, president & CEO of New York Road Runners. "Timex is a trusted brand for runners and the timing category is integral to the sport. It was important for us to find the right partner who shares our core principles and values in promoting health and fitness and Timex is a perfect match."

In 2009, Timex brand will unveil an officially licensed timepiece bearing the official ING New York City Marathon logo, which will be available via multiple outlets including NYRRs' online store, as well as NYRR's headquarters in New York City.

The Timex brand will be woven into NYRR's multi-faceted Marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 750 media personnel during Marathon week.

As the official timing sponsor, Timex will be identified on a number of high profile activation points throughout the course including: all three start and finish clocks, the split time clocks at the 5k, 10k, 13.1m and 20m marks, and clocks on top of the lead vehicles for the men's, women's and wheelchair races.

Timex will showcase its line of wellness timepieces at the Health & Fitness Expo during race week and will have the right to use the ING New York City Marathon trademark and trade name in advertising, promotion, publicity and merchandising programs throughout the length of the partnership.

About Timex:

Timex Group, with over 5,000 employees, is one of the top watch companies in the world. Timex was founded in 1854, and has been designing, manufacturing and selling innovative timepieces for more than 150 years. Timex Group companies manufacture and sell watches under numerous brands in many different market segments including Timex, TX, Ironman, Expedition, Valentino, Salvatore Ferragamo, Vincent Berard, Versace, Versus, Guess, GC, Marc Ecko, Nautica, and Opex.

New York Road Runners

New York Road Runners is celebrating its 50th anniversary in 2008. NYRR is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Its road races and other fitness programs draw upwards of 300,000 runners annually, and together with New York Runner magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. The youth programs provide running to 30,000 schoolchildren in New York City and around the country who would otherwise have few or no fitness opportunities. For more information, visit www.nyrr.org.

The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing more than 98,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and more than 300 million worldwide television viewers. As any one of the nearly 750,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit www.ingnycmarathon.org.

FOR MORE INFORMATION:

For Timex: Rob Bronfeld, Catalyst 212-300-2411 RBronfeld@catalystpublicrelations.com

For New York Road Runners: Justin Edelman, Edelman 212-704-4430 Justin.Edelman@edelman.com

# # #


timex ing new york city marathon road runners adam gurian ironman mary wittenberg ]]> Leading Watch Manufacturer's Partnership with New York Road Runners Creates an Opportunity to Engage a Global Audience on the World's Biggest Stage Middlebury, CT - Timex Group USA, Inc. announced today an agreement with New York Road Runners that... no timex,ing,new york city marathon,road runners,adam gurian,ironman,mary wittenberg, Thu, 30 Oct 2008 14:35:49 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/timex-group-usa-inc-named-as-principal-sponsor-and-exclusive-official-timing-partner-for-the-ing-new-york-city-marathon Tristan Panasik Named Director of Emerging Media http://www.catalystpublicrelations.com/press-room/rss-read/tristan-panasik-named-director-of-emerging-media Business Interactive Marketing and Social Media Executive Joins Growing Catalyst Staff New York, NY - October 21, 2008 - Catalyst, one of the fastest growing consumer public relations agencies, has named Tristan Panasik as the Director of Emerging... Tristian Panasik Interactive Marketing and Social Media Executive Joins Growing Catalyst Staff

New York, NY - October 21, 2008 - Catalyst, one of the fastest growing consumer public relations agencies, has named Tristan Panasik as the Director of Emerging Media, underscoring the agency's commitment to remain at the forefront of a rapidly evolving media landscape.

In this role, Panasik will assist clients with their emerging media endeavors and in developing and executing strategic interactive and online public relations campaigns.

As Manager of New Media at Zeta Interactive, Panasik played a leadership role in the expansion of the organization's New Media offerings, where she spearheaded off-site SEO tactics, ePR campaigns, and general Web 2.0 and social marketing programs to support both paid and natural search. Panasik has worked with several marquee brands including Sony, ADP, Foxwoods, Sotheby's International Realty, Novartis, Intuit and Pitney Bowes.

"The digital and emerging media landscape is continuing to expand and change the way the world processes information," said Bret Werner, Managing Partner, Catalyst. "Tristan brings to Catalyst the experience and insight to enhance our emerging media practice and elevate it to the next level."

Panasik is a native of Boonton Township, N.J., and graduated from Seton Hall University with a Bachelor of Arts degree in Communications.


About Catalyst
Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with the foremost brands such as ATP, Ironman, Nestle Purina, SUBWAY Restaurants, Timex, and [yellow tail] to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst, formerly known as Pyramid Public Relations, has 25 professionals with offices in New York, Charlotte and Los Angeles. Experience the evolution of public relations at www.catalystpublicrelations.com.

# # #


tristan panasik catalyst public relations emerging media digital and emerging media social media web 2.0 zeta interactive incentone bret werner new media seo search engine optimization ]]> Interactive Marketing and Social Media Executive Joins Growing Catalyst Staff New York, NY - October 21, 2008 - Catalyst, one of the fastest growing consumer public relations agencies, has named Tristan Panasik as the Director of Emerging... no tristan panasik,catalyst,public relations,emerging media,digital and emerging media,social media,web 2.0,zeta interactive,incentone,bret werner,new media,seo,search engine optimization, Tue, 21 Oct 2008 11:24:56 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/tristan-panasik-named-director-of-emerging-media HYATT RESORTS OFFERS A FALL VACATION TRAVEL DEAL WITH ITS 'THREE FOR FREE' PROMOTION http://www.catalystpublicrelations.com/press-room/rss-read/hyatt-resorts-offers-a-fall-vacation-travel-deal-with-its-three-for-free-promotion Business Guests can now earn free room nights, breakfasts, upgrades and other special amenities at Hyatt Resorts when using their American Express Card CHICAGO - (August 5, 2008) - Travelers considering getting away this fall now have three more reasons... Tristian Panasik Guests can now earn free room nights, breakfasts, upgrades and other special amenities at Hyatt Resorts when using their American Express Card

CHICAGO - (August 5, 2008) - Travelers considering getting away this fall now have three more reasons to take a vacation. Hyatt Resorts® today announced its "Three for Free" promotion in partnership with American Express® at its properties in the U.S., Caribbean and Mexico.

From September 1, 2008 to December 19, 2008, Hyatt Resorts guests can receive three free rewards during their stay when they book a "Three for Free" package, which includes a free night, a complimentary room upgrade and a full breakfast for two daily. A minimum length of stay is required at the resort.

Additionally, guests using any American Express Card to pay for their room will also receive a luxurious welcome amenity upon check-in as well as a complimentary late check-out.

At a Hyatt resort, guests may experience a property's wide array of destination-themed sports and leisure activities along with signature treatments at award-winning Hyatt Pure™ spas.

For more information on the "Three for Free" promotion and to learn more about specific resort activities, travelers can go online to www.hyatt3forfree.com or call (800) 55-HYATT.

"Anyone looking for the ultimate vacation value this fall will want to take advantage of the tremendous package of travel benefits provided by Hyatt Resorts' "Three for Free" promotion," said Scott Seed, director of business and leisure marketing, Hyatt Hotels & Resorts. "Hyatt Resorts is committed to delivering the premier travel destination experience and the "Three for Free" promotion allows travelers to get even more out of their vacation, from check-in to check-out. Guests who book with their American Express card will receive additional welcome amenities to make their trip even more memorable."

18 Hyatt Resorts in unique locations across North America create a true destination experience for their guests, and include the following participating properties:

- Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina - third night free
- Hyatt Regency Hill Country Resort & Spa - third night free
- Hyatt Regency Lost Pines Resort & Spa - third night free
- Hyatt Regency Maui Resort & Spa - third night free
- Hyatt Regency Monterey Resort & Spa - third night free
- Hyatt Regency Waikiki Resort & Spa - third night free
- Park Hyatt Beaver Creek Resort & Spa - third night free
- Hyatt Grand Champions Resort, Villas & Spa - fourth night free
- Hyatt Key West Resort & Spa - fourth night free
- Hyatt Regency Cancun Caribe Resort - fourth night free
- Hyatt Regency Coconut Point Resort & Spa - fourth night free
- Hyatt Regency Grand Cypress - fourth night free
- Hyatt Regency Huntington Beach Resort & Spa - fourth night free
- Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch - fourth night free
- Hyatt Regency Tamaya Resort & Spa - fourth night free
- Hyatt Regency Lake Tahoe Resort, Spa & Casino -fifth nights free
- Grand Hyatt Kauai Resort & Spa - fifth night free
- Hyatt Regency Aruba Resort & Casino - fifth night free

About Global Hyatt Corporation
Global Hyatt Corporation, headquartered in Chicago, is one of the world's premier hotel companies. The hotels owned, operated, managed or franchised by its subsidiaries provide authentic hospitality to guests in 45 countries through a passionate commitment to personalized service, cultural relevance, and the environment. Global Hyatt subsidiaries own, operate, manage or franchise more than 365 hotels and resorts worldwide under the Hyatt®, Hyatt Regency®, Hyatt Resorts™, Grand Hyatt®, Park Hyatt®, Hyatt Place®, Hyatt Summerfield Suites® and Andaz™ brands with additional properties under development on five continents. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc., operator of Hyatt Vacation Club®. The success of Global Hyatt is driven by the commitment and energy of the approximately 90,000 men and women around the world who provide exceptional service to hotel guests. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or visiting www.hyatt.com.


mark spitz hyatt resorts vacation vacation packages olympics michael phelps catalyst ]]> Guests can now earn free room nights, breakfasts, upgrades and other special amenities at Hyatt Resorts when using their American Express Card CHICAGO - (August 5, 2008) - Travelers considering getting away this fall now have three more reasons... no mark spitz,hyatt resorts,vacation,vacation packages,olympics,michael phelps,catalyst Wed, 27 Aug 2008 11:41:24 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/hyatt-resorts-offers-a-fall-vacation-travel-deal-with-its-three-for-free-promotion MOTOWN CELEBRATION http://www.catalystpublicrelations.com/press-room/rss-read/motown-celebration Business The IRWIN® Ultimate Tradesman Challenge Celebrates on the 2007 National Champion's Home Turf BROOOKLYN, MI - (August 11, 2008) IRWIN® Industrial Tools returns to Michigan to celebrate with the 2007 Ultimate Tradesman Challenge... Tristian Panasik The IRWIN® Ultimate Tradesman Challenge Celebrates on the 2007 National Champion's Home Turf

BROOOKLYN, MI - (August 11, 2008) IRWIN® Industrial Tools returns to Michigan to celebrate with the 2007 Ultimate Tradesman Challenge (UTC) champion Bruce Quigley, NASCAR Sprint Cup Series driver Jamie McMurray and the No. 26 Roush Fenway racing team.

Quigley, who hails from nearby Clarkston, Michigan, is the 2007 UTC champion. He earned that title by besting over 9,000 professional tradesmen in a timed challenge using IRWIN® professional grade hand tools and power tool accessories. He will be the guest of honor at a private party at Jerry's Pub in Brooklyn, Michigan. The barbeque is the final prize in a remarkable package including over $100,000 worth of cash and prizes including a custom Roush Performance F-150 truck.

"This has been an amazing experience," said Quigley, "It's still hard to believe that I won the 2007 challenge, I relive the experience every time I start my blue-and-yellow, supercharged Ford F-150! Everyone at IRWIN® Industrial Tools has been great and they continue to spoil me."

Quigley owns Bruce A. Quigley Construction Co. and won the competition with a time of 20.40 seconds last fall at Phoenix International Raceway. He now has another exciting weekend scheduled, in addition to the barbeque, he will also receive a private tour of the Roush Auto Collection Museum and the Roush Performance Headquarters located in nearby Livonia, Michigan.

The Roush Automotive Collection, located in the Detroit Metropolitan area, is a 30,000 sq. ft. private facility. Housed within the collection are a wide variety of displays, multi-media exhibits, artifacts, memorabilia and 110+ vehicles dedicated to the preservation of the heritage of Roush Enterprises. The collection contains educational exhibits of products and processes from Roush as a supplier of technological services to the automotive industry, aviation industry and other manufactured goods businesses

"Bruce is a great example of why we are involved in NASCAR and why we hold the Ultimate Tradesman Challenge," said Eric Rich, Director of Marketing. "He earns a living with his hands, using our tools. He works hard and we are glad we are able to reward him and others like him. This barbeque is a celebration of a job well done for tradesmen everywhere and especially for our reigning UTC champion."


IRWIN® Industrial Tools has extended its Ultimate Tradesman Challenge, kicking it off in Atlanta earlier this year. To date, IRWIN® has executed over 100 events and have nearly 100 events remaining on the schedule. Local UTC events are conducted at professional tool distributors and home centers across the United States, Canada, New Zealand and Australia.

For more information on how and where you can become the next IRWIN® Ultimate Tradesman and have a chance to win $1.26 million visit www.irwinchallenge.com

About IRWIN Industrial Tools

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN®, VISE-GRIP® locking tools, MARATHON® circular saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® flat bits, STRAIT-LINE® marking tools, Unibit® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.
About Roush Fenway Racing

Roush Fenway Racing operates 13 full-time motorsports teams, five in NASCAR Sprint Cup with drivers Jamie McMurray, Matt Kenseth, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Kvapil, Bobby East and John Wes Townley; and one in ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 704.720.4645.


]]> The IRWIN® Ultimate Tradesman Challenge Celebrates on the 2007 National Champion's Home Turf BROOOKLYN, MI - (August 11, 2008) IRWIN® Industrial Tools returns to Michigan to celebrate with the 2007 Ultimate Tradesman Challenge... no Fri, 15 Aug 2008 16:44:49 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/motown-celebration NASCAR and EPA Provide Fuel-saving Tips to Motorists Nationwide http://www.catalystpublicrelations.com/press-room/rss-read/nascar-and-epa-provide-fuel-saving-tips-to-motorists-nationwide Business PROPER CAR CARE TIPS CAN SAVE MOTORISTS UP TO 50 CENTS PER GALLON EPA AND NASCAR providing motorists with tips to improve fuel efficiency while helping improve the environment DAYTONA BEACH, Fla., (July 21, 2008) - The Environmental Protection... Ingrid Getzan PROPER CAR CARE TIPS CAN SAVE MOTORISTS
UP TO 50 CENTS PER GALLON

EPA AND NASCAR providing motorists with tips to improve fuel efficiency while helping improve the environment

DAYTONA BEACH, Fla., (July 21, 2008) - The Environmental Protection Agency (EPA) and the National Association for Stock Car Auto Racing (NASCAR) are arming NASCAR fans and motorists nationwide with fuel-saving car care tips to help Americans maximize fuel economy and improve the environment.

A few easy-to-follow tips can help motorists to attain better fuel mileage, which will, in turn, ease the stress on their pocketbooks and decrease emissions. Motorists can see anywhere from a four to ten percent increase in gas mileage by performing these maintenance steps, which can mean saving up to 45 cents per gallon with today's average gas prices.

"You don't have to be a car expert to maximize your vehicle's performance and get better gas mileage," said Brett Bodine, director of cost and research at NASCAR's Technical Institute, which trains and educates professionals to compete in NASCAR's three national series. "By performing simple maintenance, motorists can save money, preserve their vehicles, and help the environment."

Following are the Top Five Car Care Tips from the NASCAR and the EPA:

1. CHECK AND ROTATE TIRES

NASCAR teams may go through up to 12 sets of Goodyear Eagle tires on a given weekend. For the average motorist, replacing tires comes about every three years. Tire pressure changes with changing temperatures, so it's important to check tire pressure after weather changes. An under-inflated tire not only reduces the life of a tire, but can cause vehicle gas mileage to plummet by as much as 15 percent. Finally, motorists should rotate tires roughly every 5,000-10,000 miles to extend tread life. Car owners should check their owner's manual for exact intervals. A good rule is to rotate tires after every oil change.

2. CHANGE THE AIR FILTER

The air filter prevents dust and other impurities from getting into the combustion chambers of the cylinders, resulting in wasted gas and weaker engine performance. According to the Car Care Council, replacing a clogged filter can improve mileage by as much as 10 percent, which translates to approximately 15 cents per gallon. Motorists should change the air filter every six months, and more frequently in dusty locations.

3. CLEAN THE CABIN

Extra weight in the car reduces fuel mileage by as much as two percent per 100 pounds. Discard the debris that's been hibernating all winter. Remove unnecessary cargo from the trunk and be sure to check the air pressure in your spare tire. Most likely it will need air; motorists are encouraged to add air the next time they fill the gas tank.

4. CHECK THE BATTERY AND SPARK PLUGS

A NASCAR driver can switch to a backup battery during a race, but motorists don't have that option in consumer vehicles. High heat is brutal on a car's battery. During summer, a battery's best defense against hot temperatures is making sure it stays fully charged. To prevent battery failure, make sure battery posts and connections are secure and free of corrosion. Clean battery terminals with a wire brush and baking soda. Have a professional technician perform checks on the vehicle's battery and spark plugs. Spark plugs fire as many as 3 million times every 1,000 miles. That's a lot of heat and wear and tear in the form of electrical and chemical erosion. Dirty spark plugs cause misfiring, which wastes fuel by as much as 30 percent.

5. CHECK THE RADIATOR AND GAS CAPS

A snug radiator cap helps raise the cooling system pressure, giving added protection against boil-overs. Radiator caps don't last forever, and must be replaced when the cooling system is flushed. With gas at record prices, be sure there's a tight seal on the gas cap, too, to prevent that high-priced octane from vaporizing. Nearly 20 percent of vehicles have gas caps that are damaged, loose or missing altogether, wasting some 147 million gallons of gas every year.


Under the umbrella of EPA's SmartWay program, NASCAR and the EPA are working together to provide smart energy-saving tips to millions of NASCAR fans. SmartWay is committed to promoting smart transportation choices for individuals and companies: more choices when buying new vehicles and trucks, more fuel options, and more smart ways to move freight. Those who choose SmartWay are helping to reduce emissions and reduce the impact on the environment.
The manufacturers competing in NASCAR - Chevrolet, Dodge, Ford and Toyota - all offer clean and fuel-efficient vehicles that are EPA certified SmartWaySM and SmartWay Elite. Vehicles that qualify for the SmartWay mark are the cleanest and most fuel-efficient available in today's market. For detailed information on the fuel economy and environmental performance of SmartWay cars and trucks go to www.epa.gov/greenvehicles.
"With a large national fan base and a brand centered on the automobile, NASCAR can effectively share with fans car-care tips that save money and help the environment," said Marcus Jadotte, Managing Director of Public Affairs for NASCAR. "We are excited about partnering with the EPA on these messages and other energy-saving communications programs in development."


About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Craftsman Truck Series), four regional series, and one local grassroots series, as well as two international series. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.


nascar epa fuel economy nascar technical institute ]]> PROPER CAR CARE TIPS CAN SAVE MOTORISTS UP TO 50 CENTS PER GALLON EPA AND NASCAR providing motorists with tips to improve fuel efficiency while helping improve the environment DAYTONA BEACH, Fla., (July 21, 2008) - The Environmental Protection... no nascar,epa,fuel economy,nascar technical institute Tue, 29 Jul 2008 14:22:00 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/nascar-and-epa-provide-fuel-saving-tips-to-motorists-nationwide Johnny Bench and DHL Make Special Delivery to At-Risk Kids for Reds Rookie Success League http://www.catalystpublicrelations.com/press-room/rss-read/johnny-bench-and-dhl-make-special-delivery-to-at-risk-kids-for-reds-rookie-success-league Business DHL Delivery of Baseball Equipment Marks Launch of Cincinnati Reds'; Annual Equipment Drive in Partnership with Baseball Tomorrow Fund Ohio and PLANTATION, Fla. - June 11, 2008 - DHL, the world's leading express delivery and logistics company,... Ingrid Getzan DHL Delivery of Baseball Equipment Marks Launch of Cincinnati Reds'; Annual Equipment Drive in Partnership with Baseball Tomorrow Fund

Ohio and PLANTATION, Fla. - June 11, 2008 - DHL, the world's leading express delivery and logistics company, has teamed up with Hall of Famer Johnny Bench to deliver brand-new baseball equipment to at-risk children from the Cincinnati area Boys & Girls Clubs, helping to launch the annual Reds Rookie Success League summer baseball program.

The special delivery by DHL and Bench in a convoy of yellow and red trucks took place today at Rockdale & Harvey Field in Avondale. Bench surprised more than 100 kids from the local Boys & Girls Clubs and the Reds Rookie Success League and caught the ceremonial first pitch during a recreational game with the children.

The donation of equipment, including new baseball bats, balls, gloves and catcher equipment, will benefit the Reds Rookie Success League, a non-competitive, coed, character-building summer baseball program for more than 1,500 at-risk kids in the Cincinnati area.

DHL's special delivery also marks the launch of the Cincinnati Reds'; annual equipment drive in partnership with the Baseball Tomorrow Fund, a joint initiative of Major League Baseball® and the Major League Baseball Players Association. Members of the Cincinnati community can participate in the equipment drive, which will culminate on July 5, by contacting the Reds Community Fund at www.redsyouthbaseball.org.

DHL is the Official Express Delivery and Logistics Provider of the Cincinnati Reds and is in its fourth season as an official sponsor of Major League Baseball, serving as the Official Express Delivery and Logistics Provider of Major League Baseball and MLB.com®.

About DHL
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 225 countries and territories worldwide. Some 300,000 employees, including more than 40,000 employees in the U.S., are dedicated to providing fast and reliable services that exceed customers'; expectations. Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. The group generated revenues of more than 63 billion euros (more than $93 billion) in 2007.

About the Reds Community Fund
The Reds Community Fund is the official non-profit organization of the Cincinnati Reds dedicated to improving the lives of youth through its baseball-themed outreach efforts. Since its inception in 2001, more than 25,000 kids have benefited from the Reds Rookie Success League, youth baseball and softball funding, field renovation, youth baseball "match" and Greater Cincinnati RBI programs.

About The Reds Rookie Success League
Entering its sixth season, the Reds Rookie Success League (RRSL), administered by the Reds Community Fund, brings character-based education and introductory baseball instruction to more than 1,500 kids. Over a six-week period, Volunteer Coaches will introduce these young people to the game of baseball by utilizing the "Six Stars of Success" - Cooperation, Integrity, Respect, Education, Determination and Spirit (CI REDS).
###


dhl johnny bench mlb reds rookie success league ]]> DHL Delivery of Baseball Equipment Marks Launch of Cincinnati Reds'; Annual Equipment Drive in Partnership with Baseball Tomorrow Fund Ohio and PLANTATION, Fla. - June 11, 2008 - DHL, the world's leading express delivery and logistics company,... no dhl,johnny bench,mlb,reds rookie success league Thu, 12 Jun 2008 16:14:41 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/johnny-bench-and-dhl-make-special-delivery-to-at-risk-kids-for-reds-rookie-success-league Windstream to Host Soldiers and Military Families for Windstream Pole Night at Lowe's Motor Speedway http://www.catalystpublicrelations.com/press-room/rss-read/windstream-to-host-soldiers-and-military-families-for-windstream-pole-night-at-lowes-motor-speedway Business Company donates 2,500 pole night tickets to Fort Bragg and XVIII Airborne Corps MATTHEWS, N.C. - Windstream Corp.(NYSE: WIN), a phone, broadband and digital TV provider, announced that it will host 2,500 soldiers and military families from Fort Bragg... Ingrid Getzan Company donates 2,500 pole night tickets
to Fort Bragg and XVIII Airborne Corps

MATTHEWS, N.C. - Windstream Corp.(NYSE: WIN), a phone, broadband and digital TV provider, announced that it will host 2,500 soldiers and military families from Fort Bragg and the XVIII Airborne Corps at the upcoming Windstream Pole Night qualifier for the NASCAR Cup Series Coca Cola 600 on Thursday, May 22 at Lowe's Motor Speedway.

"The soldiers and families in Fort Bragg and of the XVIII Airborne Corps have made enormous personal sacrifices for our country and it is our privilege to thank them for their service," said Stacy Hale, vice president of Windstream operations for the Carolinas. "We hope they take this time to enjoy a night with their families and experience all the excitement Windstream Pole Night brings."

Additionally, Windstream is partnering with NASCAR legend and Lowe's Motor Speedway race winner Bobby Allison on its Green Truck Tour for two events leading up to Windstream Pole Night. On Tuesday, May 20, Allison will be at the Chik-Fil-A in Matthews from 6:30 to 8 a.m. and on Wednesday, May 21, at Concord Mills Mall from 2 to 4 p.m. for a special autograph session celebrating Windstream Pole Night.

Consumers and race fans are encouraged to stop by either of these free events to meet one of NASCAR's greatest drivers and to pick up a free family four-pack of tickets for Windstream Pole Night. Limit one four-pack of tickets per person while supplies last.

The Green Truck Tour is designed to give back to the local communities that Windstream serves and educate the public about landline safety. The tour, which promotes Windstream's phone, broadband and digital TV products and services, runs through November with more than 90 stops in 14 states and donates more than $200,000 before concluding in November. For additional information about the Green Truck Tour and its scheduled stops, visit http://www.greentrucktour.com/.

About Windstream
Windstream Corporation is an S&P 500 company that provides voice, broadband and entertainment services to customers in 16 states. The company has approximately 3.2 million access lines and about $3.3 billion in annual revenues. For more information, visit http://www.windstream.com/.
-end-


windstream nascar pole night ]]> Company donates 2,500 pole night tickets to Fort Bragg and XVIII Airborne Corps MATTHEWS, N.C. - Windstream Corp.(NYSE: WIN), a phone, broadband and digital TV provider, announced that it will host 2,500 soldiers and military families from Fort Bragg... no windstream,nascar,pole night Wed, 21 May 2008 11:42:26 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/windstream-to-host-soldiers-and-military-families-for-windstream-pole-night-at-lowes-motor-speedway SUBWAY Teams with Chris Long to Offer Fans Behind-the-Scenes Webisodes at SUBWAYFreshBuzz.com http://www.catalystpublicrelations.com/press-room/rss-read/subway-teams-with-chris-long-to-offer-fans-behind-the-scenes-webisodes-at-subwayfreshbuzzcom Business University of Virginia All-American Shares Football Acumen, Training Regimen and Life Away from the Gridiron with SUBWAY Guy, Jared Fogle, and FOX Sports Pro Football Insider Jay Glazer MILFORD, CT (April 18, 2008) - While the highly-touted,... Ingrid Getzan University of Virginia All-American Shares Football Acumen, Training Regimen and
Life Away from the Gridiron with SUBWAY Guy, Jared Fogle,
and FOX Sports Pro Football Insider Jay Glazer

MILFORD, CT (April 18, 2008) - While the highly-touted, University of Virginia standout Chris Long is expected by many to be one of the first names out of the commissioner's mouth at pro football's 2008 draft, SUBWAY Restaurants couldn't wait until April 26 to pick Long as the latest star of its SubwayFreshBuzz webisode series. Long's gridiron acumen, tireless work ethic and candid insights about him off-field are currently on display in a series of exclusive behind-the-scenes vignettes at www.SubwayFreshBuzz.com.

Long, a consensus first team All-America and son of Pro Football Hall of Famer Howie Long, became the first ever Cavalier football player to have his jersey retired (No.91) while he was still active. The 2007 Ted Hendricks Defensive End of the Year Award recipient's football prowess, strong character and likeable personality are just a few reasons why scouts, general managers, head coaches and media members have been raving - making him an ideal choice by SUBWAY Restaurants to feature him in the latest SubwayFreshBuzz webisode series.

Filmed by Rooftop (New York) and produced and edited by Source Communications (New York / New Jersey), the 12-webisode series chronicles Long's life on- and off-field as he prepares for one of the most important moments in his football career - draft day. Beginning April 18, new online videos will debut on www.SubwayFreshBuzz.com each weekday leading up to draft day.

Hosted by FOX Sports'; Pro Football Insider and FOXSports.com Senior Writer Jay Glazer, the webisodes include Long taking SUBWAY Guy Jared Fogle through his demanding training regimen and providing tips on increasing speed and strength. In other installments, Long discusses his experience playing for Cavaliers Head Football Coach Al Groh, playing in his final collegiate game, interests away from the gridiron, a rare peak inside his family and his favorite SUBWAY sandwich.

"We're really pleased to add Chris Long to the growing list of pro football prospects that provide our customers a very personal, behind-the-scenes preview as he gets ready for the pro football draft," said Tony Pace, Chief Marketing Officer of the Subway Franchisee Advertising Fund Trust. "Chris is a passionate, highly athletic football player, and in that regard he fits perfectly with the SUBWAY brand. He has been very successful to date, and we know he is going to have a bright future. We look forward to following his professional career - wherever he ends up playing football."

"And when he starts earning a pro football paycheck, he'll be able to buy an unlimited number of SUBWAY $5 Footlongs for his family and friends," Pace added.

This SubwayFreshBuzz.com series was shot on location at Long's high school, St. Anne's-Belfield School in Charlottesville, VA. Previous pro football draft picks featured in the SubwayFreshBuzz.com series include USC Heisman Trophy winner and current New Orleans Saints running back Reggie Bush (2006), and former Notre Dame standout quarterback and current Cleveland Brown Brady Quinn (2007).

"I am very honored to be a part of the SubwayFreshBuzz.com series," said Long. "I was very excited to find out I would be working with Jared Fogle and really enjoyed my experience shooting the webisodes and sharing some of my training tips with both Jared and Jay Glazer. The fact that Subway promotes an active healthy lifestyle made it an easy choice to partner with them on this program."

About SUBWAY Restaurants

The SUBWAY restaurant chain is the world's largest submarine sandwich franchise, with more than 29,000 locations in 86 countries. In 2002, the SUBWAY chain surpassed McDonald's in the number of restaurants open in the United States and Canada. Headquartered in Milford, Conn., the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY chain was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 Ranking for 2007 - for the 15th time in 20 years. For more information about the SUBWAY restaurant chain, visit www.subway.com. SUBWAY is a registered trademark of Doctor's Associates Inc.

# # #


subwayfreshbuzz.com subway pr chris long jay glazer ]]> University of Virginia All-American Shares Football Acumen, Training Regimen and Life Away from the Gridiron with SUBWAY Guy, Jared Fogle, and FOX Sports Pro Football Insider Jay Glazer MILFORD, CT (April 18, 2008) - While the highly-touted,... no subwayfreshbuzz.com,subway,pr,chris long,jay glazer Thu, 24 Apr 2008 15:42:13 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/subway-teams-with-chris-long-to-offer-fans-behind-the-scenes-webisodes-at-subwayfreshbuzzcom TIMEX Introduces Timex Ironman Wireless Fitness Tracker http://www.catalystpublicrelations.com/press-room/rss-read/timex-introduces-timex-ironman-wireless-fitness-tracker Business Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace Middlebury, CT - March 26, 2008 - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex Ironman Wireless Fitness Tracker, a watch... Ingrid Getzan Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace

Middlebury, CT - March 26, 2008 - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex Ironman Wireless Fitness Tracker, a watch and digital transmitter system designed to help users track their daily activity in order to realize their active lifestyle ambitions.

The Wireless Fitness Tracker's digital transmitter easily clips to the waist and wirelessly relays information to a fashionable, highly functional Timex Ironman Sleek wristwatch that displays calories, distance, steps and pace.

"The Wireless Fitness Tracker is designed for women on the go who strive to live a healthy and active lifestyle," said Heberto Calves, vice president of sports marketing. "It's sleek, lightweight and simple to operate, and it encourages users to discover their hidden potential - whether those goals are to take the stairs instead of the elevator, get back into the routine of walking, or become a triathlete."

Available in pink, blue and black, the Wireless Fitness Tracker has intuitive controls and boasts the following features:

  • Wireless, all-day activity tracker
  • 50-lap memory recall chronograph with lap, split, speed, pace, distance and total stoppage time
  • Lap information including time, distance and pace
  • Training log that stores workouts by date, with best lap, average lap, distance per lap, pace per lap, total time and total calories
  • Timer with countdown stop or repeat
  • Interval timer with 5 segments
  • Automatic interval repetition counter
  • 3 alarms with daily, weekday, weekend and day-of-week options
  • 2 time zones
  • INDIGLO night-light with NIGHT-MODE feature
  • Easily replaceable battery for watch and digital transmitter
  • Water resistant 50m
The Timex Ironman Wireless Fitness Tracker will be available for purchase May 2008 at www.timex.com for $89.95, as well as in sporting goods stores nationwide.

About Timex:
Timex Corporation is the nation's leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the globe at your favorite sporting goods store and many fine department stores, or may be purchased by visiting www.timex.com. Timex products can be found on the wrists of many great athletes competing in Ironman events world-wide.

# # #

FOR MORE INFORMATION:
Catalyst - April White/Ken Mandelkern
(212) 643-1068
awhite@catalystpublicrelations.com
kmadelkern@catalystpublicrelations.com
ironman wireless fitness tracker ironman timex catalyst public relations ]]> Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace Middlebury, CT - March 26, 2008 - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex Ironman Wireless Fitness Tracker, a watch... no ironman wireless fitness tracker,ironman,timex,catalyst public relations Wed, 19 Mar 2008 12:19:05 -0400 http://www.catalystpublicrelations.com/press-room/rss-read/timex-introduces-timex-ironman-wireless-fitness-tracker IRWIN Industrial Tools and NASCAR Driver Jamie McMurray Launch 2008 Search for Ultimate Tradesman http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-and-nascar-driver-jamie-mcmurray-launch-2008-search-for-ultimate-tradesman Business Professional Tradesmen across U.S. and Australia to Vie for Multiple Prizes Including Merchandise, Custom Truck, Garage and $1.26 Million Huntersville, NC - March 6, 2008 - Jamie McMurray, driver of the No. 26 IRWIN Industrial Tools Ford Fusion for... Ingrid Getzan Professional Tradesmen across U.S. and Australia to Vie for Multiple Prizes Including Merchandise, Custom Truck, Garage and $1.26 Million

Huntersville, NC - March 6, 2008 - Jamie McMurray, driver of the No. 26 IRWIN Industrial Tools Ford Fusion for Roush Fenway Racing, has again teamed with IRWIN Industrial Tools, a Newell Rubbermaid company, in a search for the top construction tradesman, now spanning two continents.

Following the success of its 2007 program which saw over 9,000 professional tradesmen participate in the IRWIN Ultimate Tradesman Challenge, the latest program has launched in Atlanta, GA and spans from March to November 2008. IRWIN hopes to engage over 14,000 Challenge contestants over the course of the year.

At 200 local competitions including those held at local retailers and industrial distributors, the fastest and most accurate competitor will take home a Dickies jobsite jacket and either two NASCAR race tickets or a deluxe tool bag full of IRWIN Industrial Tools. On November 2nd, some 20 Semi-Finalists will compete to win $10,000 and along with a guest will enjoy an all-expense-paid VIP race weekend at Texas Motor Speedway.

One week later, November 9th, five finalists will advance from Texas to the Ultimate Championship in Phoenix, AZ. Among the five finalists will be one contestant drawn from similar qualifying events held in Australia. The finalists will compete for a Roush Performance Supercharged Stage III Ford F-150 valued at over $60,000, a 600 square-foot IRWIN Ultimate Garage by Allied Steel Buildings, a year's supply of Dickies work gear, and a chance to win $1.26 million. Last year, Bruce Quigley of Clarkson, MI won the 2007 Ultimate Tradesman honors including a treasure trove of cash and prizes.

In order to win this year's IRWIN Ultimate Tradesman Challenge, contestants compete in a timed event in which they utilize an IRWIN chalk reel, tape measure and Speedbor MAX wood boring bit to mark, measure and drill. Contest organizers predict that the fastest contestants will successfully complete their tasks in less than 20 seconds. "The IRWIN Ultimate Tradesman Challenge is a celebration of professional tradesmen and their daily pursuit of precision and performance. That same drive for quality that exceeds expectations is built into every IRWIN Industrial Tools product," said Eric Rich, motorsports and event marketing director for IRWIN Industrial Tools.

IRWIN will additionally support its Ultimate Tradesman Challenge through a new charitable tie-in. For each Challenge participant that competes over the program's length, it will make a charitable contribution to the Jamie McMurray Foundation, a non-profit organization existing to raise funding for research, education and support of individuals and families afflicted with autism. "IRWIN's tools and accessories are synonymous with speed and precision," said McMurray. "This year's Ultimate Tradesman Challenge will again allow tradesmen to experience those qualities while at the same time helping apply speed and precision to the fight against autism."

For more details on the IRWIN Industrial Tools Ultimate Tradesman Challenge, visit www.irwinchallenge.com.

About IRWIN Industrial Tools

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN, VISE-GRIP locking tools, MARATHON circular saw blades, QUICK-GRIP clamping tools, SPEEDBOR flat bits, STRAIT-LINE marking tools, Unibit® step drill bits and HANSON taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.

About Roush Fenway Racing

Roush Fenway Racing operates 13 full-time motorsports teams, five in NASCAR Sprint Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Kvapil, Bobby East and John Wes Townley; and one in ARCA RE/MAX Series with Ricky Stenhouse, Jr. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries, please contact Robin Johnson at 705.720.4645.

###
irwin industrial tools nascar jamie mcmurray rouch fenway racing ]]> Professional Tradesmen across U.S. and Australia to Vie for Multiple Prizes Including Merchandise, Custom Truck, Garage and $1.26 Million Huntersville, NC - March 6, 2008 - Jamie McMurray, driver of the No. 26 IRWIN Industrial Tools Ford Fusion for... no irwin industrial tools,nascar,jamie mcmurray,rouch fenway racing Thu, 06 Mar 2008 19:00:00 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/irwin-industrial-tools-and-nascar-driver-jamie-mcmurray-launch-2008-search-for-ultimate-tradesman Introducing Catalyst http://www.catalystpublicrelations.com/press-room/rss-read/introducing-catalyst Business Pyramid Public Relations Unveils New Corporate Identity To Support Growth and Leadership Position in Strategic Media Relations NEW YORK, NY - September 25, 2007 - Displaying a dynamic and energetic new look, Pyramid Public Relations introduced today a... Ingrid Getzan Pyramid Public Relations Unveils New Corporate Identity To Support Growth and Leadership Position in Strategic Media Relations

NEW YORK, NY - September 25, 2007 - Displaying a dynamic and energetic new look, Pyramid Public Relations introduced today a new corporate identity to support its position at the forefront of strategic media relations and its unique approach to digital and emerging media. Established in October of 2005, the agency will now operate as Catalyst. The new identity also reflects the agency's significant growth over the past two years representing leading consumer brands such as Reebok, Timex, vitaminwater and XM Satellite Radio.

The evolution of Catalyst, which specializes in consumer public relations, was spearheaded by Managing Partner Bret Werner, whose vision and leadership sparked the growth of the agency's talent and resources. With a deeper and more diverse foundation of intellectual capital, Werner has guided Catalyst to embrace and develop a more strategic approach to media relations, grounded in consumer insight and analysis.

Our new corporate identity reflects our unique selling proposition in the fast changing world of marketing communications," said Werner. "Today's consumer is digesting information in multiple channels, requiring brands to look at the traditional media landscape as well as emerging platforms to engage consumers. Catalyst has built a successful foundation to help leading brands reach the hearts and minds of consumers who are passionate about sports, entertainment and an active lifestyle."

Catalyst worked closely with SME to develop the new brand position and identity. The naming strategy was derived from the brand essence, which expresses core agency qualities that are energetic, passionate and emerging.

The new corporate mark is clean and contemporary, showcasing motion and energy. It features a "C" surrounded by multiple layers of fiery orange, red and yellow - fitting colors of a true catalytic reaction. Complementing the mark is the tagline, "Thinkable Results," conveying the company's mission of delivering positive business building outcomes to client partners through the power of knowledge and insight.

Catalyst's growth to a $3.75 million, 25-person company in just two years has been fueled by a strong and diverse roster of seasoned public relations professionals and a culture that has maintained a 90% employee retention rate since its start.

This growth led to expansion beyond its New York headquarters with the opening of a Charlotte, N.C. office earlier this year and a new presence in Los Angeles. The Charlotte office focuses primarily on the motorsports category, while Catalyst Los Angeles handles entertainment-related initiatives.

The roll-out of the Catalyst brand will be supported by a multi-tiered marketing campaign featuring a major sponsorship of the annual Sports Sponsorship Symposium in New York, a fully redesigned website, on-site partnerships at marquee sports and entertainment events and a trade advertising campaign commencing in Q1 of 2008.

Contact: Rob Bronfeld, (212) 643-1068
rbronfeld@catalystpublicrelations.com


About Catalyst
Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. Blending these techniques across various marketing communications disciplines, Catalyst utilizes a proprietary six-step rigorous media relations process grounded in insight and analysis to develop concepts that shape attitudes and drive consumer behavior. The agency partners with the foremost brands such as ATP, Ironman, Nestle Purina, Reebok, Subway Restaurants, TicketsNow, Timex, Versus, vitaminwater, XM Satellite Radio, Yahoo! and yellow tail wines to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst, formerly known as Pyramid Public Relations, has 25 professionals with offices in New York, Charlotte and Los Angeles. Experience the evolution of public relations at www.catalystpublicrelations.com


catalyst public relations pr bret werner media relations ]]> Pyramid Public Relations Unveils New Corporate Identity To Support Growth and Leadership Position in Strategic Media Relations NEW YORK, NY - September 25, 2007 - Displaying a dynamic and energetic new look, Pyramid Public Relations introduced today a... no catalyst,public relations,pr,bret werner,media relations Thu, 28 Feb 2008 16:25:00 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/introducing-catalyst Aflac to Sponsor Iron Girl http://www.catalystpublicrelations.com/press-room/rss-read/aflac-to-sponsor-iron-girl Business Insurer collaborates with the nation's leading all-women's event series to promote a healthy lifestyle Columbus, GA - January 24, 2008 - Aflac (NYSE: AFL) has signed a multi year title sponsorship of Iron Girl. With 10 events nationwide,... Ingrid Getzan Insurer collaborates with the nation's leading all-women's event series to promote a healthy lifestyle

Columbus, GA - January 24, 2008 - Aflac (NYSE: AFL) has signed a multi year title sponsorship of Iron Girl. With 10 events nationwide, ranging from 5K/10K, duathlon and triathlons, Aflac Iron Girl empowers women of all ages to lead a healthy and active lifestyle.

To illustrate the collective commitment to this partnership, the iconic Aflac duck and Iron Girl's Grace have been combined to create a new logo for the Aflac Iron Girl event series.


"Aflac Iron Girl events promote health and wellness and provide women with opportunities for competition and camaraderie," said Paul S. Amos II, President, Aflac; COO, U.S. Operations. "We are pleased to partner with Iron Girl to provide a venue to allow women to achieve their personal best."

The 10 Aflac Iron Girl events for 2008 are:

  • April 5 - Aflac Iron Girl Clearwater, Fla. (10K/5K Run/Walk Event)
  • April 12 - Aflac Iron Girl Lake Las Vegas, Nev. (Triathlon)
  • May 4 - Aflac Iron Girl Denver, Colo. (5K Run/Walk Event)
  • June 22 - Aflac Iron Girl Solana Beach, Calif. (10K/5K Run/Walk Event)
  • June 29 - Aflac Iron Girl Atlanta, Ga. (Triathlon)
  • July 20 - Aflac Iron Girl Irving, Texas (Triathlon)
  • Aug. 24 - Aflac Iron Girl Columbia, Md. (Triathlon)
  • Sept. 7 - Aflac Iron Girl Seattle, Wash. (10K/5K Run/Walk Event)
  • Sept. 21 - Aflac Iron Girl Bloomington, Minn. (Duathlon)
  • Dec. 6 - Aflac Iron Girl Tempe, Ariz. (10-Mile/5K Run/Walk Event)
"Iron Girl is excited to partner with a company that promotes a similar mission; one that supports women's health and wellness. The partnership with Aflac will provide a new platform and greater opportunities for both brands to empower women toward a healthy and active lifestyle," said vice president of Iron Girl, Judy Molnar.

The Aflac Iron Girl experience provides women with a competitive platform and unique event amenities such as: a post-race catered Breakfast Café, performance shirts sized just for women, IPICO timing, personalized race bibs, custom finisher's medals, post-race giveaways and much more.

About Aflac
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for 10 consecutive years. Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

About Iron Girl
Iron Girl has grown from two 10K/5K events to ten events nationwide, consisting of run/walk, duathlon and triathlon events. To date, Iron Girl has celebrated with finishers ranging in age from 5 to 78 years of age and from beginner to professional status. The average age of the Iron Girl athlete is 37. Iron Girl's mission is to empower women toward a healthy lifestyle. The brand is supported by partners such as Gatorade, Luna Bar, Celsius, Polar and Aqua Sphere. Fundraising efforts will benefit the Ulman Cancer Fund to help support young adults living with and recovering from cancer. By logging on to www.IronGirl.com, athletes can enjoy an interactive Web site filled with training tips, guest columnists and nutrition information. Iron Girl has also enhanced its offerings with the addition of the IronGirlShop.com with new items such as hydration and nutrition products, jewelry and sports bags. Additionally, Iron Girl will be launching a new technical apparel line in 2008.

For media-related inquiries about Aflac, please contact Laura Kane at lkane@aflac.com or at 706-596-3493. For inquiries regarding Iron Girl, please contact Blair LaHaye at Blair@irongirl.com or Jessica Weidensall at Jessica@irongirl.com. Both may be reached at 727-942-4767.
iron girl aflac ]]> Insurer collaborates with the nation's leading all-women's event series to promote a healthy lifestyle Columbus, GA - January 24, 2008 - Aflac (NYSE: AFL) has signed a multi year title sponsorship of Iron Girl. With 10 events nationwide,... no iron girl,aflac Thu, 24 Jan 2008 19:06:00 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/aflac-to-sponsor-iron-girl Timex Launches 'Reture to the Outdoors with Timex Expedition' Campaign http://www.catalystpublicrelations.com/press-room/rss-read/timex-launches-reture-to-the-outdoors-with-timex-expedition-campaign Business Partnerships with World Renowned Alpinist and Conservation Alliance Underscore Brand's Commitment to Outdoor Lifestyles Middlebury, CT - January 24, 2008 - The Timex Expedition brand is launching a much anticipated 'Return to the... Ingrid Getzan Partnerships with World Renowned Alpinist and Conservation Alliance Underscore Brand's Commitment to Outdoor Lifestyles

Middlebury, CT - January 24, 2008 - The Timex Expedition brand is launching a much anticipated 'Return to the Outdoors' campaign in conjunction with the 2008 Winter Outdoor Retailer Show in an effort to inspire Americans to get outdoors and reconnect with nature.

"As work hours and commutes grow longer, and online activities and video games continue to capture the attention of future generations, the outdoors has become a distant memory-or even a foreign land-for many," said Heberto Calves, vice president of marketing for Timex. "The goal of this campaign is to reestablish a balance of indoor and outdoor activities for people who feel they spend more time navigating traffic jams than outdoor adventures."

As a part of the campaign, Timex will partner with The Conservation Alliance and world-class alpinist and rock climber Conrad Anker through a series of inspirational films, contests and online campaigns designed to help people make the outdoors more accessible and better integrated into their everyday lives. Each film will feature an outdoor icon sharing early memories of outdoor adventures and experiences that shaped his or her outlook on life.

"I applaud Timex for encouraging Americans to reconnect with nature," said Conrad Anker, a Timex spokesperson and Conservation Alliance board member. "It is essential that people of all ages connect with the outdoors, for themselves and for the world that we all inhabit."

For more than 150 years, Timex has provided innovative, well-designed, affordable and reliable timepieces. Today the watch manufacturer builds timepieces for the world's most accomplished outdoorsmen and millions of outdoor enthusiasts nationwide.
Timex Expedition watches were derived from virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. In the late 1970s, Timex introduced a popular camper watch that featured army green and canvas styling.

Taking both styling and material cues from outdoor gear and apparel, the casual but functional collection expertly captured the essence of the outdoor lifestyle. In doing so, it effectively defined and created a new watch category. The brand collection currently includes a range of watches from classic everyday styles with outdoor cues to advanced technology for outdoor adventurers.

'Return to the Outdoors' Online Contest
Starting Feb. 2, people will have a chance to win outdoor adventure prizes and Timex Expedition watches through a promotion on www.returntotheoutdoors.com. Participants can enter to win by sharing their story on how the outdoors became an important part of their lives. Submissions, which can be in multimedia or text format, will be voted on by visitors to the website. Each of the two categories-multimedia and text-will have one grand prize winner, seven finalists and 32 semi-finalists.

About Conservation Alliance
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; stop or remove 26 dams; and preserve access to more than 16,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com.

About Timex
Timex Corporation is the nation's leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the world at your favorite sporting goods store and many fine department stores or by visiting www.timex.com. Timex products can be found on the wrist of many great athletes competing in Ironman events world-wide.

# # #

FOR MORE INFORMATION:
Catalyst - April White/Max DeFilippis/Ken Mandelkern
(212) 643-1068 & (704) 409-773
timex return to the outdoors campaign the conservatino alliance conrad anker ]]> Partnerships with World Renowned Alpinist and Conservation Alliance Underscore Brand's Commitment to Outdoor Lifestyles Middlebury, CT - January 24, 2008 - The Timex Expedition brand is launching a much anticipated 'Return to the... no timex,return to the outdoors campaign,the conservatino alliance,conrad anker Thu, 24 Jan 2008 12:11:00 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/timex-launches-reture-to-the-outdoors-with-timex-expedition-campaign Coming Soon http://www.catalystpublicrelations.com/press-room/rss-read/coming-soon Business Client RSS Feeds will be coming soon. Ingrid Getzan Client RSS Feeds will be coming soon.


coming soon ]]> Client RSS Feeds will be coming soon. no coming soon Tue, 04 Dec 2007 16:24:00 -0500 http://www.catalystpublicrelations.com/press-room/rss-read/coming-soon Timex Ironman iControl: 'Music in Motion' http://www.catalystpublicrelations.com/podcast/rss-read/timex-ironman-icontrol-music-in-motion Business Herbie Calves, Vice President of Sports Marketing, Timex. Catalyst Account Director Rob Bronfeld speaks with Herbie about the launch of the Timex Ironman iControl and the strategic media relations campaign they are executing to engage their audience... Jennifer Eubanks Herbie Calves, Vice President of Sports Marketing, Timex.

Catalyst Account Director Rob Bronfeld speaks with Herbie about the launch of the Timex Ironman iControl and the strategic media relations campaign they are executing to engage their audience with the latest fully functional sports watch that wirelessly controls your iPod through the face o