March 4, 2010 (Whitestone, NY) - POWERADE hydrates and energizes many of the country's best athletes. Now, with the introduction of POWERADE PLAY^TM, the brand will do the same for the next generation of superstars. POWERADE PLAY is formulated for the young athlete, blending great taste with less sugar and more vitamins than the leading sports drink, so parents will be just as excited about it as their kids!

"Everyone knows how important it is for our young people to have an active lifestyle. We felt there was a clear need for a sports drink to support the mission," said Frank Bracken, POWERADE brand director. "POWERADE PLAY fits the bill-it keeps young athletes hydrated with an innovative sports drink option both youngsters and parents will love."

Coaches and parents will appreciate the benefits that POWERADE PLAY has to offer. With just 60 calories per 12 fluid ounce bottle, it has 25% less sugar than traditional sports drinks. PLAY is enhanced with 100% of the Daily Value (DV) of Vitamin C and 20% DV Zinc to help support a healthy immune system. PLAY also boasts 20% of the DV of Vitamins B3, B5, B6 and B12 to boot. And like the brand's flagship, PLAY will feature POWERADE's ION4^TM electrolyte system, which helps replenish four electrolytes lost in sweat (sodium, potassium, calcium and magnesium). Throw in 100% natural flavors, on-pack illustrations of partner athletes Ryan Howard, Chris Paul and Venus Williams, and great taste and it is a great combination for the active youngster.

POWERADE PLAY will roll out on shelves in March and will come in familiar great-tasting POWERADE flavors-Mixed Berry, Fruit Punch, Grape and Orange. The product will be available in 6 and 12 packs of 12 fl oz bottles.

POWERADE PLAY is the latest release from POWERADE, the category leader in innovation. In May of 2008, POWERADE introduced POWERADE ZERO^TM, a zero calorie sports drink that features the electrolyte and hydration benefits of a sports drink without the calories. Last March, the brand unveiled its new formulation, POWERADE ION4^®, which helps replenish four electrolytes in the same proportion as they are lost in sweat.

"Young athletes have an increased risk of dehydration and overheating," said Registered Dietitian and POWERADE advisor, Marie Spano. "Therefore, I recommend POWERADE PLAY for all active youth. It's electrolyte-enhanced, lower in sugar, full of important vitamins and tastes great-that's a recipe parents will appreciate."

About POWERADE

POWERADE, the complete sports drink, is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer tasty hydration for every occasion, including vitaminwater®, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, visit www.us.powerade.com.

Baltimore, MD (February 24th, 2010) - Under Armour, (NYSE:UA) the Baltimore-based leader in performance apparel and footwear, announced today the launch of a new national multi-faceted campaign, "Protect This House. I Will.", which features breakout stars from multiple sports and showcases the company's deep-rooted commitment to training and performance.

The :60 spot will also serve to introduce Michael Phelps to the Under Armour family, as the 14-time Olympic gold medalist begins his partnership with the Brand. The commercial will debut on February 27^th on NFL Network and will also run on ESPN, ESPN2, CBS SPORTS, Direct TV, MLB.com, Slam.com, and Stack.com. Under Armour will also utilize multiple social media channels to distribute the spots, including YouTube postings and direct integration into the athletes' Facebook and Twitter accounts. The campaign will run on TV, print, online and out of home advertisements nationwide.

Coinciding with this week's NFL Combine, of which Under Armour is the presenting sponsor, "Protect This House. I Will." chronicles Phelps, as well as Under Armour athletes Milwaukee Bucks rookie Brandon Jennings; former Oklahoma State wide receiver Dez Bryant; and UFC champion Georges St-Pierre, as they endure grueling training sessions. Each athlete then declares his personal "I Will" pledge, vocalizing his own determination and overcoming challenges to "Protect This House." Targeting a younger demographic and inspiring athletes at all levels to perform their best, "Protect This House. I Will." represents the newest iteration of Under Armour's iconic tagline.

"We're very excited to launch 'Protect This House. I Will.', which simultaneously highlights Under Armour's core commitment to combine training and provides an intimate look at some of our most dynamic young athletes. Consistent with Under Armour's mission to make all athletes better, these individuals share an incredible passion to be the best at their sport," said Steve Battista, Under Armour Senior Vice President, Brand. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps - a true global icon - is an ideal ambassador for the 'Protect This House. I Will.' message."

"I'm looking forward to a great relationship with Under Armour," said Phelps. "As a Baltimore native, I have always been a fan of the Brand and admired their success. Given our mutual commitment to training, this is a natural partnership, and 'Protect This House. I Will' is a perfect way to kick things off."

Under Armour's partnership with Phelps is another bold move for the Brand, which continues to target premier athletes from across all disciplines, including Jennings, Bryant and St-Pierre, as well as Olympic gold medalist Lindsey Vonn, X-Games gold medalist Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse superstar Paul Rabil.

The "Protect This House. I Will." campaign was co-created by Under Armour's in-house creative team and Shilo (www.shilo.tv) creative production company. Shilo also produced the new spot. Consumers can visit www.underarmour.com to make their own personal "I Will" pledge.

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

About Under Armour, Inc.

Under Armour^® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona.

The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards. "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."

Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.

"SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory."

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

(Charlotte, N.C.) Feb. 3, 2010 - YesterYear Fantasy Sports, the newest and most innovative company in the fantasy sports category announced today the launch of the YesterYear Fantasy Challenge. The Challenge brings the history of professional football back to life using historical data as the basis for the league and team match ups. Registration and "try outs" for the Challenge are currently taking place. Challenge games kick off Feb. 14, 2010.

YesterYear Fantasy Sports is similar to other fantasy sports games with drafting, player waivers, scoring, etc., but participants compete with teams made up of their all-time favorite players using their historical statistics.

"Football fans no longer need to wait for the season to begin to play fantasy sports," said E. Jim Pennington, co-founder and chairman of YesterYear Fantasy Sports. "True fantasy football fans will love the YesterYear Fantasy Challenge because it allows them to draft the greatest football players of all time and truly build their 'fantasy' teams - regardless of when the athlete actually played the game."

Each team consists of up to three quarterbacks, four running backs, four wide receivers, two tight ends and two team defenses. The starting lineup for each week will be one quarterback, two running backs, two wide receivers, one tight end and one team defense. Scores for players are determined by using a proprietary algorithm that randomly selects real game statistics of the player or defense during a three-year period. Those game statistics are the basis for calculating the player's fantasy points for that week. The same system applies for all players on the team, each deriving points from other real games similarly chosen at random.

The standard version of the Yesteryear Gridiron Greats Fantasy Challenge is free to play with the system auto drafting the team and the owner selecting the starting line up. For fans interested in drafting their own team, the Gridiron Greats Fantasy Tool Kit is available for $3.99 per team. The tool kit allows the owner to custom draft the team and make player moves throughout the competition.

YesterYear Fantasy Sports will donate a portion of the revenues to support the Gridiron Greats Assistance Fund, a nonprofit corporation providing financial aid and medical assistance to retired NFL players.

The inaugural season of the Challenge will award the top 5,000 teams after a four-week season with entrance to the Challenge finals where they will play directly against 20 former pro football greats, including guys like Mike Ditka, Tony Dorsett and Dwight Clark among others.

Following the launch of the Challenge, fantasy sports enthusiasts will be able to set up their own leagues and play against their friends based on any three-year era from 1960-1999.

Visit www.yyfantasy.com for YesterYear Fantasy Challenge details, complete rules and for more information about the other leagues available.

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About YesterYear Fantasy Sports

Founded in Charlotte, N.C., in April 2009, Yesteryear Fantasy Sports' mission is to the expand the Fantasy sports market to include historical play and meet the needs of the some 27 million fantasy sports players who have to put their obsession on hold during the "off-season." YesterYear Fantasy Sports executives have more than 50 years combined Internet-based business experience and a love for fantasy sports. The company's advisory council includes 11 retired "Hall of Fame" professional football players.

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

MILFORD, CT, February 3, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?

To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.

"SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."

To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Winner to judge the 2010 POWERADE Jam Fest during McDonald's All American^® High School Basketball Games

Whitestone, NY (February 3, 2010) - Athletes who can throw down a monstrous dunk with more than a little imagination are invited to showcase their skills by entering a video in the POWERADE Dunk Domination contest. If their slam rises above the competition, they will join a celebrity judging panel at POWERADE Jam Fest on March 29 in Columbus, Ohio (broadcast at 7:30 pm EST).

Inventive athletes ages 13 and older are encouraged to submit a video of their most creative jam at www.poweradedunk.com. With safety in mind, entrants are free to use props, costumes, lowered rims, etc---anything that will give their dunk that little something extra. True to the brand's persona, POWERADE expects the entries to showcase innovation and power. The judging will be done by a panel that includes POWERADE partner and pro star Chris Paul. The contest is open until March 11.

The winner will serve as a member of the Jam Fest judging panel. The POWERADE Jam Fest is a skills competition for the country's top high school basketball players competing in the McDonald's All American Games (March 31 at Columbus' Value City Arena). Past Jam Fest slam dunk winners include Blake Griffin (2007), Candace Parker (2004), LeBron James (2003), Carmelo Anthony (2002), Baron Davis (1997) and Vince Carter (1995).

In addition to celebrating the average Joe's most awesome throwdown, POWERADE is honoring Jam Fest's top dunks of the decade by hosting a fan vote to determine the best of the 2000's. Fans can mark their ballots at www.poweradedunk.com.

This is the second consecutive year that the brand is holding its Dunk Domination contest. The inaugural program coincided with the launch of POWERADE's new formulation--POWERADE ION4^®. The evolutionary sports drink features an advanced electrolyte system that helps replenish four electrolytes lost in sweat - sodium, potassium, calcium and magnesium.

For more information on how to enter, to review a complete set of rules, or to cast a vote for dunk of the decade, visit www.poweradedunk.com. For POWERADE Jam Fest or McDonald's All American Games tickets, visit ticketmaster.com or call 1-800-745-3000. For additional information on the Games, visit mcdonaldsallamerican.com. Proceeds from the 2010 Games will benefit Ronald McDonald House Charities^® of Central Ohio.

About POWERADE

POWERADE, the complete sports drink, is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer tasty hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, visit www.us.powerade.com.

About McDonalds

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

Callaway Golf Staff Professional Phil Mickelson to Participate

CARLSBAD, Calif. -- February 1, 2010 -- Callaway Golf Company (NYSE: ELY) and CBS Sports have reached a unique agreement that establishes the golf equipment manufacturer as a presenting sponsor of the Super Bowl Today pregame show on Sunday, February 7^th. The partnership marks the first ever Super Bowl pregame sponsorship struck by a stand-alone golf company.

Occupying rarefied air time that commences less than an hour before kickoff, Callaway Golf® will employ its 5:00 - 5:30 PM EST sponsorship to showcase their 2010 product line, headlined by the company's new Diablo Edge^TM golf clubs. The Diablo Edge line, which includes drivers, fairway woods, hybrids and irons, arrives at retail on February 15^th and has been receiving widespread acclaim, including five Gold Medals in Golf Digest's February "Hot List" equipment issue, currently on newsstands.

"The Super Bowl has grown to become an unofficial American holiday and presents an unparalleled promotional platform," said George Fellows, President and CEO, Callaway Golf. "There is no bigger, bolder way for us to position Callaway as the global leader in golf than to partner with CBS on the most-watched event of the year."

The 30-minute sponsorship includes a Callaway-themed opening interstitial to introduce the company's presence, as well as product and branding exposure on the CBS set throughout the half hour. Callaway Golf Staff Professional Phil Mickelson is slated to appear in an additional segment to run during the sponsored programming. Callaway Golf will also use the Super Bowl platform to debut 90 seconds of commercial time that will feature the company's focus on technological innovation and its 2010 products. Terms of the partnership are not disclosed.

"We have had a long-standing relationship with Callaway Golf through our PGA Tour programming," said John Bogusz, Executive Vice President Sales and Marketing, CBS Sports. "We are extremely excited the brand is taking advantage of this tremendous opportunity."

Super Bowl pregame sponsorships are regarded by many media analysts as an aggressive and effective way for marketers to reach a substantial mainstream audience that culminates as the game's kickoff approaches. Last year's Super Bowl pregame show drew a Household rating/share of 11.6/24, and featured a viewership of 21 million between 5:00 - 5:30 PM EST.

"We understand the pent-up desire for cutting-edge products that has been building through the recession as consumer spending declined," said Jeff Colton, Senior Vice President, U.S., Callaway Golf. "Our 2010 product line featuring Diablo Edge has been generating a great deal of excitement within the golf industry, and we're looking forward to introducing it to a mainstream audience."

Callaway Golf's Super Bowl Today pregame show sponsorship continues a recent trend of activity that distinguishes the company as one that is playing offense amid the global economic downturn. Emboldened by market share increases across each major product category and the IOC's decision to reinstate golf as an Olympic sport for the first time since 1904, Callaway has executed several recent initiatives aimed at strengthening its position as the economy slowly recovers.

These initiatives include the recent formation of Callaway Golf India, a new wholly-owned subsidiary that establishes a direct presence in one of the fastest growing markets on the global golf landscape. Callaway Golf India joins the Company's impressive line-up of wholly-owned subsidiaries located outside the United States that include Europe, Japan, Canada, Korea, Australia and China.

Callaway Golf's continued growth also includes entry into consumer electronics with the December, 2008, acquisition of uPlay, creators of uPro GPS-enabled distance measurement devices for golfers. Since joining the Callaway Golf family, the Callaway uPro GPS device has quadrupled its registered data base of users and was presented with a 2009 "Best of What's New" award from Popular Science magazine.

Callaway Golf Company sells its products to golf retailers (including pro shops at golf courses as well as off-course retailers), sporting goods retailers and mass merchants, directly and through its wholly-owned subsidiaries and to third-party distributors. Callaway also sells golf accessories such as bags, gloves, footwear, GPS devices, golf and lifestyle apparel, golf headwear, eyewear, golf towels and golf umbrellas.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan® and uPro^TM brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or Shop.CallawayGolf.com

(Tampa, Fla.) Dec. 16, 2009 - The 2009 Ford Ironman World Championship broadcast will air, for the 19^th consecutive year on NBC, Dec. 19, 2009, from 4:30 - 6 p.m. ET (check local listings). The telecast will highlight the physical and emotional journey taken by athletes during the renowned 140.6-mile triathlon. Veteran sports commentator and narrator Al Trautwig will provide the voiceover.

Athletes profiled in the Emmy-Award-winning program range from professionals including three-time Ironman World Champion Chrissie Wellington of Great Britain to physically challenged athletes, military veterans, retired professionals and weight loss success stories.

In its 31^st year, the Ford Ironman World Championship start cannon sounded on Oct. 10, 2009. Nearly 1,700 of the world's fittest athletes braved the harsh elements of Kailua-Kona, Hawaii, in an attempt to earn the title of "Ironman." Temperatures on event day reached 90 degrees Fahrenheit and higher at certain times on the bike and run portions. Athletes ranging in age from 20 to 80 years competed in the 2.4-mile Pacific Ocean swim, 112-mile bike ride and 26.2-mile marathon in a classic battle of human motivation versus sweltering heat and mental and physical fatigue.

"Each year we look to inspire our viewers with the raw power and competitive nature of the professional athletes along with the impressive stories of courage and determination demonstrated by all participants," said Peter Henning, vice president of television production for Ironman. "The course might not change year to year, but the drama continues to intensify."

The broadcast captures the emotion of the day and features head-to-head competition among the top male and female professionals. The program documents Australia's Craig Alexander as he adds a second consecutive Ironman World Championship title to his resume and Wellington, who secures her third - breaking the course record of Ironman great, Paula Newby-Fraser of Zimbabwe - with an overall time of 8 hrs., 54 min., 2 sec. The program also highlights the 17-hour challenges of several unique professional and age group athletes who define the meaning of inspiration and bring to life the "Anything is Possible" mentality.

Featured athletes include:

• Decorated professional and 2009 top American finisher Chris Lieto, the former surfer and college water polo player with three top-10 finishes at the Ironman World Championship
• Matt Hoover, season two winner of NBC's "The Biggest Loser," who gave it his best to be an official Ironman finisher, but crossed the finish line mere minutes after the midnight cut-off time
• Rudy Garcia-Tolson, a double-amputee with numerous world records, who completed an impressive swim but narrowly missed the cut-off after biking the 112-mile course
• Four-time Lymphoma survivor and heart transplant recipient Kyle Garlett, who was not able to complete the challenging swim within the allotted timeframe
• Mike Adamle, a former professional football running back and well-known national and Chicago-area sportscaster, who tested his strength and drive for the second time in Kailua-Kona

Further program details and information on the Ironman and Ironman 70.3 Event Series can be found by visiting: www.ironman.com. For media-related questions, please contact Blair LaHaye at Blair@ironman.com / (813) 868-5929 or Jessica Weidensall at Jessica@ironman.com / (813) 868-5914.

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About Ironman

World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 60 qualifying events worldwide. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception in 1978 and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 150,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, Fla. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.

WHISTLER-BLACKCOMB, British Columbia (Dec. 9, 2009) - Before the torch relay arrives in Whistler-Blackcomb, Canada early next year for the 2010 Winter Games, the Purina Incredible Dog Challenge will invite some of the world's most athletic canines to Canada for some winter games of their own.

The Purina Incredible Dog Challenge, typically a summer sport, will kick off its 13th season on Jan. 8 - 9, 2010, in the cold temperatures of western Canada, giving fans an opportunity to see some of their favorite events like Agility, head-to-head 60-weave Pole Racing and Freestyle Flying Disc in a completely different way - on the snow.

Given its unique location, the Challenge will also incorporate additional events to highlight the venue, including Avalanche Rescue, Skijoring and a fun-filled Paw-and-Pole exhibition. All events are free to the public.

"We are thrilled to have Whistler host our doggie winter games," said Jim Allen, Manager, Experiential Marketing of Nestlé Purina PetCare. "These entertaining canines are athletes competing in events they love to do. It truly showcases the bond people have with their four-legged friend. It's the kind of bond Purina wants to foster, embrace and highlight for people to see."

Tourists and local residents that have dogs that are in good physical condition are invited to participate in two of the events: the Paw-and-Pole exhibition/competition and Skijoring.

The Paw-and-Pole exhibition is an opportunity to go cross-country skiing with your four-legged companion. Awards will be distributed to the fastest small and large dogs, a "Best Costume" award and a "Look-alike" contest determining which owner most resembles their dog. Proceeds from Paw-and-Pole will go to support the Canadian Avalanche Rescue Dog Association. Registration for the Paw-and-Pole event will begin on Saturday, Jan. 9 at 9:30 a.m. PST.

In addition, an open qualifier for the Skijoring competition will take place on Friday, Jan. 8, beginning at 10 a.m. PST where two local dogs and their trainers will qualify to compete on Saturday, Jan. 9, beginning at 9:30 a.m. PST.

The Purina Incredible Dog Challenge, recognized as one of the most premier canine sporting events in the United States, will feature various breeds and sizes of dogs from multiple nations in peak physical condition and will demonstrate that any dog can achieve their "incredible" potential if given proper training, good nutrition and lots of love.

The Avalanche Rescue event will take place at the top of the Whistler Village Gondola, while all other events will be held at the Whistler Golf Club. More details on the Winter Purina Incredible Dog Challenge, including a complete schedule of activities and location, can be found at http://www.petcentric.com/.

As with its summertime events, the Winter Purina Incredible Dog Challenge will serve as a qualifier for the national finals held each year at Purina Farms in St. Louis in October 2010. The competition will also taped to broadcast nationally in the United States and Canada in late winter giving its American and Canadian fans an additional chance to follow their favorite competitors.

About Nestlé Purina Pet Care

Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., the world's largest food company.

CARLSBAD, CA, December 3, 2009 - Callaway Golf Company (NYSE: ELY) today announced that Popular Science magazine honored its popular Callaway uPro® golf GPS device with a 2009 Best of What's New Award. The award comes just as the Company's latest golf GPS device, Callaway uPro Go, arrives at retail. Pre-loaded with more than 18,000 golf courses from uPro's growing global database, Callaway uPro Go lets golfers go straight to the course from the golf shop with a cutting edge, full-color GPS device.

Popular Science's Best of What's New Awards, now in their 22^nd year, highlight the top 100 technological innovations of the year. With this recognition, Popular Science asserts that the Callaway uPro represents a significant step forward in golf GPS systems and recreational devices.

"Callaway Golf is thrilled to be recognized by Popular Science for the contributions that our uPro GPS device has made to the Recreation category," said Alan Hocknell, Senior Vice President, Research & Development, Callaway Golf. "We're confident that our new uPro Go will also be well received, particularly by players who have yet to experience how a GPS device can enhance their game."

The new Callaway uPro Go contains many of the same award-winning features and benefits of the Callaway uPro. uPro Go is designed for players that desire advanced GPS assistance in a device that comes pre-loaded with more than 18,000 courses, allowing them to go straight to the course from the golf shop.

The uPro Go has an easy-to-use interface and features a large, full-color screen that displays vibrant images, even in direct sunlight. At nearly half the weight and size of other golf GPS devices, it also fits comfortably into a pocket without hindering the golf swing.

Taking the best from both GPS devices and rangefinders, Callaway uPro Go features AnyPoint^TM Technology within its GoMode^TM setting, which allows golfers to acquire accurate distances from any spot on the golf course. GoMode also features the Virtual Green View, which uses a proprietary imagery process that shows the green and its surrounding area in vivid detail with precise distances. Accessing the GoMode features requires only a one-time activation fee.

Callaway uPro Go's Basic Mode has access to the same massive database of courses and contains free offerings of Green View and Hazard View. Green View provides accurate distances to the front, center and back of the green. Hazard View shows the distance to the front and back of all hazards, as well as the type of hazard.

The original Callaway uPro, honored by Popular Science, is the only dedicated golf GPS system on the market that provides golfers with actual hi-resolution aerial photography of golf courses. In its patent-pending ProMode^TM, aerial photography and state-of-the-art graphics allow golfers to accurately visualize holes and clearly see hazards, providing precise distances so golfers can navigate the course and plan their strategy.

The new Callaway uPro Go GPS device is now available at retail and features a new product introduction retail price of $299.

For more information on these products and Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com. High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf's website: www.callawaygolf.com/Global/en-US/MediaCenter.html.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.

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CHESTNUT HILL, MA. (December 1, 2009) - The Boston College Athletics Department and Under Armour, Inc. (NYSE:UA) announced today that the Baltimore-based leader in performance apparel and footwear will become the official outfitter of Boston College Athletics effective July, 2010.

The six-year, multi-million dollar agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the Eagles' 31 varsity sports, including football, men's and women's basketball, men's and women's ice hockey and field hockey. This department-wide outfitter agreement also includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, event tickets, and retail licensing rights.

"As one of the bellwether athletic programs of the Northeast and a perennial national championship contender, Boston College is an ideal match for the Under Armour brand. The Eagles' rich heritage across multiple sports is a testament to the dedicated athletes and administrators who strive to be the best," said Kevin Plank, CEO and Founder, Under Armour. "BC has maintained a loyal and fervent fan base in a city that demands excellence from all of its teams, and this partnership will have an immediate, positive impact for our brand and this elite athletic program and institution."

"Boston College is very excited to introduce this new partnership with Under Armour," said Gene DeFilippo, Boston College Athletics Director. "Under Armour is committed to making all student-athletes better, and we look forward to working with them to provide all our student-athletes with the best chance to excel on the national stage."

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

About Under Armour, Inc.

Under Armour^®(NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

White Plains, NY (November 24, 2009) - [yellow tail] wine today revealed the designs for an exclusive glassware set created by world-renowned architect and designer Michael Graves. The designs are a celebration of the brand's wine[tails]^TM concept -- fun and flavorful drinks made with [yellow tail] wines.

Graves whose amazing architectural projects include the restoration of the Washington Monument, has become a household name with his home product line at Target Stores. [yellow tail] selected Graves based on his continued commitment to creating artistic, yet accessible products, which echoes their own brand vision - a fun, playful versatility, while continuing to provide an unpretentious product for everyone.

"Being that wine[tails] are a union of the wine and cocktail worlds, I felt the final design was a perfect hybrid for consumers looking for a middle ground between a cocktail glass and a wine glass," Graves said. "As with all of my product designs, we wanted to make sure the consumer had an inventive, yet functional piece of glassware."

Each limited-edition set is comprised of 4 handcrafted glasses -- a wine, champagne, margarita, and martini glass. Each glass is designed to provide the illusion of an inverted bottle within the glass shape. The four collectible sets of the [yellow tail] wine[tail] glasses will be auctioned off on eBay in two cycles - one beginning on Tuesday, November 24 through Thursday, December 3, 2009 and the second on Friday, December 4 through Sunday, December 13, 2009. All proceeds from the online auctions will be donated to the American Association of Museums, which develops standards of excellence for museums across the United States.

"When [yellow tail] was introduced a few years ago, it turned the wine industry on its head with its fun and approachable attitude, and a label that was different from conventional wine packaging. Everything we do is inspired by an unpretentious attitude and a desire to push boundaries," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "We feel that Michael's understanding of our personality is reflected in this glassware collection."

The evolution of wine[tails] and the exclusive wine[tail] glasses signal [yellow tail]'s continued commitment to add fun and accessibility to the wine category. These unique glasses provide the perfect companion to the wine[tail] recipes [yellow tail] created in 2008 with award winning mixologist Trudy Thomas. These drinks provide the elegant flair of a cocktail with the freshness of a made-to-order drink.

For more information on [yellow tail] wine please visit us at www.discoveryellowtail.com, Facebook and Twitter.

About W. J. Deutsch & Sons, Ltd

W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, Kunde Estate, XYZin, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla), Washington; Columbia Winery, Covey Run. www.wjdeutsch.com.

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes eight [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] The Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

About Michael Graves

Michael Graves, FAIA, is credited with broadening the role of the architect in society and raising public interest in good design as essential to the quality of everyday life. A native of Indianapolis, Graves received his architectural training at the University of Cincinnati and Harvard University. In 1960, he won the Rome Prize and studied at the American Academy in Rome, of which he is now a Trustee. In 1962, Graves began a nearly 40-year teaching career at Princeton University, where he is now the Robert Schirmer Professor of Architecture, Emeritus. He has received 12 honorary doctorates and is a member of the American Academy of Arts and Letters as well as a Fellow of the American Institute of Architects.

His two firms-Michael Graves & Associates, the planning, architecture and interior design practices, and Michael Graves Design Group, the product design, graphic design, and branding practices-have offices located in Princeton, New Jersey and New York City, New York. MGA has designed over 350 buildings worldwide and MGDG has designed over 2,000 consumer products. Michael Graves and the firms have received nearly 200 awards for design excellence, including the National Medal of Arts and the American Institute of Architects Gold Medal, the highest award bestowed upon an individual architect.

About AAM

The American Association of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. With more than 15,000 individual, 3,000 institutional and 300 corporate members, AAM is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience, past, present and future. For more information, visit www.aam-us.org.

Milford, CT (November 16, 2009) - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today introduced reusable bags which are free with the purchase of SUBWAY FRESH FIT FOR KIDS^TM meals. The wildlife-themed bags will feature WWF's panda logo and will promote the use of reusable products to further reduce pollution and wasteful consumption. In conjunction with this program, SUBWAY® restaurants will donate $100,000 to WWF.

"Our partnership with WWF is a natural fit for SUBWAY®," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust. "We believe this evolves the premium that kids enjoy with a SUBWAY® meal to a more meaningful level. By serving our FRESH FIT FOR KIDS^TM meals in reusable bags we are encouraging children to eat fresh and live green."

SUBWAY® restaurants, which have long been committed to promoting better-for-you meal options for both children and adults, is the first major quick service restaurant (QSR) to introduce an environmentally-friendly message to children and families.

The SUBWAY FRESH FIT FOR KIDS^TM meals consist of a mini sub paired with a healthy side and either 1% low fat milk, 100% juice or bottled water. The reusable WWF-themed bags will be available in stores nationwide November 15 through December 31. Each bag will feature one of four different animals: Polar Bear, Black Rhino, Amur Leopard and Cheetah and will include an endangered species card and sticker, spotlighting interesting facts about the selected species, along with a tip for kids on how to make a difference in their own world. The bag designs featuring charities or partners will rotate periodically throughout 2010.

"SUBWAY ® restaurants are setting a great example by showing kids the connection between reducing waste and protecting the environment," said Terry Macko, WWF's Vice President and Chief Marketing Officer. Teaching children to be more environmentally aware is an important step toward building a future in which humans live in harmony with nature."

Additionally, SUBWAY® restaurants are educating children with environmental facts and related games through the SUBWAY® Fresh Fit Adventure, "Find the Endangered Species" game on www.SubwayKids.com, which teaches kids fun facts about various endangered species.

The SUBWAY® brand has made a commitment to be more environmentally responsible in everything it does. The brand has taken numerous steps in this area by opening of six Eco-Stores, with 15 in various stages of development; using recycled and post-consumer material in its packaging; taking steps to improve its distribution methods; creating a green-certified cleaning program; and taking steps to save water and energy in its stores. In all, over the past three years, the brand has saved 79.5 million gallons of water per year; saved the equivalent of 284,044 barrels of oil; saved 1,017 trees from deforestation; and eliminated 122,112 metric tons of carbon dioxide. The brand has also secured certification from such groups as LEED (Leadership in Energy and Environmental Design), FSC (Forest Stewardship Council), CARB (California Air Resources), EPA (Environmental Protection Agency), DFE (Designed for the Environment), SFI (Sustainable Forest Initiative) and GREENSEAL.

About SUBWAY^® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 31,500 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2009 edition of Entrepreneur magazine's "Annual Franchise 500®" survey, an honor that the SUBWAY® chain has received 16 times in the past 22 years. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About World Wildlife Fund

WWF is the world's leading conservation organization, working in 100 countries for nearly half a century. With the support of over 1.2 million members in the U.S. and almost 5 million worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.

NEW YORK, (November 2, 2009) - Under Armour (NYSE:UA) and IMG Worldwide, today announced an exclusive partnership highlighted by the development of a unique comprehensive athletic training platform that will establish a global measurement standard for improved sports performance, health and fitness called "Combine360".

By utilizing the performance and training expertise of Under Armour and IMG Performance, Combine360 will measure and record sport-specific ability and mental aptitude, nutritional level, ability to communicate and a variety of other performance disciplines allowing athletes of all abilities from across the world to compare their scores.

"Consistent with Under Armour's global mission to make all athletes better, IMG Performance is a pioneer in the field of athletic and character development for competitors of all ages," said Kevin Plank, CEO and Founder, Under Armour. "This partnership represents a marshalling of the most passionate, scientific and innovative thinkers in the sports performance space and, together, we will establish the ultimate benchmarks by which all athletes, trainers and coaches will be measured. We have always said that the combine is the one true measure of an athlete's potential, and we believe each athlete's Combine360 score will be as universal as an SAT score in terms of making all athletes better."

As part of this new venture, beginning in early 2010, Under Armour and IMG Performance will host over 100 combines at regional sites across the country. Staffed by some of the world's top performance specialists from Under Armour and IMG Performance, the combines will lay the foundation for a consistent platform for athletic analysis. This partnership will also help establish testing metrics, training methodology, certification standards and continuing educational programs to maximize athletic development and performance potential. The focal points of this integrated training platform are at three levels: 90 (Core Physical), 180 (Sports-Specific Physical) and 360 (Advanced Elements). These tests will include physical conditioning, muscle regeneration, nutrition, sports medicine and anthropometric assessments.

"We are very pleased to have teamed with Under Armour to develop a unique and highly effective sports performance measurement system that we believe will become the benchmark by which all athletes will be measured," said George Pyne, President of IMG's Sports and Entertainment group. "Under Armour has become the dominant company in athletic combines and the addition of this revolutionary new tool takes that business to the next level."

To kick off the partnership and showcase the multi-sport applications of this joint initiative, Under Armour and IMG Performance hosted a special grassroots combine for dedicated football, soccer and rugby players (ages 8-18) on October 24^th at London's Finsbury Park Stadium in conjunction with the NFL game in London between the New England Patriots and Tampa Bay Buccaneers. Over 250 talented athletes participated in this first-ever program.

In addition to the London combine, Under Armour will provide apparel, footwear and accessories to IMG Academies, a division of IMG Worldwide. Under Armour also will utilize the IMG Performance Institute at the Academy to test its newest innovations. IMG and Under Armour's partnership will have multiple retail and consumer extensions, with both parties working to develop sports-specific training programs, equipment, instruction and online content.

"Under Armour shares our passion to improve performance and the lives of those who pursue athletic development," said Sam Zussman, Senior Vice President of IMG and Managing Director of IMG Performance "IMG Performance, through its world renowned academies has been developing on and off the field training that served over the past 30 years to not only build champions such as Andre Agassi, Maria Sharapova, Paula Creamer and Freddy Adu, but also help junior athletes develop into successful adults and pursue their college of choice. Together with Under Armour, we will be able to bring our proven athletic training and measurement to a broader population and help them improve their athletic performance and overall health."

About Under Armour, Inc.

Under Armour^® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

About IMG Performance

IMG Performance is a division of IMG Worldwide, Inc. which encompasses the business of the Bradenton, Fla.-based IMG Academies, the 20-plus international David Leadbetter Golf Academies, and the Boca Raton, Fla.-based Evert Tennis Academy, as well as owning and operating multiple national and international junior athletic events. IMG Performance, which created the revolutionary Combine360, Combine180 and Combine90, is the exclusive manager and operator of all Under Armour combines worldwide and provides consulting services to national and international federations, professional organizations and intercollegiate sports teams and universities. For more information on the Bradenton-based IMG Performance, please see www.imgperformance.com

MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon, today announced that the Timex^® Ironman^® Sleek 150-lap watch with TapScreen^TM Technology will play a key role in the ING DIRECT Pace Team's efforts to pace the field. The Timex Ironman Sleek 150-Lap with TapScreen Technology is an innovative collection of precision sports timing instruments that conveniently responds to an athlete's touch.

The collection will be used by all 30 official pacers to ensure they maintain their assigned pace, and keep thousands of runners on track to meet their ultimate time goals.

"For decades Timex technology has helped improve race day performances of the world's elite athletes, but this is the first time Timex will officially pace runners in a 45,000-person field," said Heberto Calves, vice president of marketing at Timex. "The Timex Ironman Sleek 150-Lap with TapScreen Technology allows athletes to spend less time managing their wristwatch and more time focusing on performance."

The collection's proprietary TapScreen Technology allows users to easily take laps by "tapping" anywhere on the timepiece's face, rather than having to locate and push buttons mid-stride. The target time pacer feature delivers intuitive audible alerts, indicating when the runner is on pace, slow or fast, and allowing athletes to adjust their speed accordingly. The collection features a large-digit display and curved lens for easy viewing and tapping, and its strong, modern design is engineered to optimize ease-of-use, style and comfort.

In addition to this innovative collection, Timex will also showcase the ING New York City Marathon Timex^® Ironman^® commemorative watch, an adaptation of the powerful Timex Ironman 150-Lap watch which is co-branded with the official ING New York City Marathon logo. The watch is a commemorative timepiece intended to help the global but exclusive group of athletes who have run the world's most prestigious marathon - past and present - to celebrate their extraordinary achievement.

Both collections will be available for purchase in the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009, for $89.95. The ING New York City Marathon Timex Ironman watch is also available at New York Road Runners' online store (www.nyrr.org) and its New York City headquarters, as well as at www.timex.com.

In 2008, Timex Group USA, Inc. signed on as a sponsor of the ING New York City Marathon through 2011, as part of the company's ongoing initiative to increase the awareness for its state-of-the-art sports and fashion products.

As part of the partnership, the Timex brand will again be woven into NYRR's multi-faceted marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 1,500 credentialed members of the media during marathon week. As the official timing partner, Timex will also be identified at a number of high profile activation points on race day, including on all clocks throughout the course.

Five members of the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, will compete in the race on behalf of the brand. Elite amateurs Kimberly Hager, from The Woodlands, TX, and Daniel McGrath, of Las Vegas, NV, will join amateur Michael Lavery of Madison, WI, and professional racers Ian Ray of Bulawayo, Zimbabwe, and Dave Harju of Quebec, Canada. They will join 14 Timex employees also participating in the race.

Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner. Timex recently announced a unique 15-year partnership with the New York Giants that enables both brands to collaborate on training solutions for athletes globally. As part of the partnership, the Giants' new training facility and corporate headquarters in East Rutherford, NJ, is named the TIMEX Performance Center.

About Timex Sports Watches

Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world.

New York Road Runners

New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities. For more information visit http://www.nyrr.org/.

The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit http://www.ingnycmarathon.org/.

White Plains, NY, October 23, 2009 - [yellow tail] wine®, the country's number one wine brand, is launching a new multimedia campaign, entitled "Open for Anything^TM," that will debut on Friday, October 23 and air throughout the holiday season.

"[yellow tail] stands alone as the top wine brand in the U.S. due to our unprecedented, consistent offering of fun, approachable, affordable wine with a taste that consumers love and trust. This campaign reinforces the brand's leadership status by going where most wines cannot go," said Mark Lyle, Vice President of Marketing for W.J. Deutsch & Sons, Ltd., importer of [yellow tail].

"Despite our early growth and our high brand loyalty, [yellow tail] is still a discovery brand," said Isabelle McDonnell, Director of Marketing for [yellow tail] wines. "Through the new ad campaign we have the opportunity to take that to the next level and deepen consumer affinity and awareness of [yellow tail]."

"The 'Open for Anything' campaign reflects the brand's attitude in a humorous, unexpected way," said Mike Burns, Managing Partner of the BurnsGroup, creators of the 'Open for Anything' campaign. "[yellow tail]'s fans absolutely adore that it's a great quality wine that doesn't take itself too seriously."

The broadcast spots, created by the BurnsGroup (New York), were directed by Tarsem, winner of the Cannes Best Director award. His acclaimed directorial work ranges from the award-winning R.E.M. music video "Losing My Religion" to the feature film "The Cell" (starring Jennifer Lopez) and dozens of commercial advertising spots for the likes of Nike, Coca-Cola, Pepsi and Levis.

The first commercial, entitled "Tragedy," depicts a couple lamenting a spilled bottled of [yellow tail] wine through over-the-top operatic dialogue. However, the "tragedy" is averted when the man triumphantly reveals "we have more!" and produces two new bottles. A second execution, entitled "Swirl," shows a romantic meeting that occurs when [yellow tail] wine magically swirls from a woman's glass into a man's empty glass nearby. Moments later the couple is married.

Planned spending for the campaign, which will appear in national television, online, and in-store is $7 million. The launch of the campaign marks a busy year for the wine brand. In July, the brand added to its white varietals by introducing Sauvignon Blanc to its 12-varietal portfolio.

For more information on [yellow tail] wine please visit us at Facebook, Twitter and www.discoveryellowtail.com. Please drink responsibly.

About W.J. Deutsch

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling; California: Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, XYZin, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Idaho: Ste Chapelle; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Washington: Columbia Winery, and Covey Run, and award-winning spirits from Landy Cognac (France) and Villa Massa (Italy). www.wjdeutsch.com

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] The Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

About BurnsGroup

BurnsGroup, established in 2006, is headed by Mike Burns, former CEO of Saatchi & Saatchi New York. BurnsGroup's 2009 Client's include W.J. Deutsch, Gorton's Seafood, Pegasus Capital, Halo Pet Foods, Vonage, and Wyeth Consumer Health. The BurnsGroup mission is to create Category of OneTM brands for its Clients. Located in New York City's Soho neighborhood.

For more information see www.burnsgroupnyc.com.

University of South Carolina, Maryland to Wear Special Uniforms and Footwear on November 14th

Baltimore, MD., October 20, 2009 - Under Armour (NYSE:UA) today announced its partnership with the Wounded Warrior Project, a not-for-profit organization that provides programs and services for injured service members and their families. The two have joined forces in conjunction with the University of South Carolina and University of Maryland football teams to recognize the sacrifices made by those who have served and those that continue to serve in our nation's Armed Forces.

On November 14, in honor of our troops, the University of South Carolina Gamecocks and University of Maryland Terrapins will wear specially designed head-to-toe uniforms for their Game Day match-ups versus the University of Florida Gators and Virginia Tech Hokies respectively. The teams will take the field in black and desert camouflage uniforms featuring the Wounded Warrior Project logo. The uniforms will also have a unique twist; a core value embellishment - Duty, Honor, Courage, Commitment, Integrity, Country, and Service - will replace the players' last name on the back of each jersey. Both games will be nationally televised.

Wounded Warrior Project and Under Armour will create special make-up products for fans to wear on game day to show their support. The gear will be sold in college book stores, local military base exchanges, and online at www.underarmour.com. A percentage of the fan gear proceeds will be donated to the Wounded Warrior Project. Additionally, a select number of game jerseys will be auctioned off after the game on the University websites and 100% of the proceeds will be donated to the Wounded Warrior Project.

"Partnering with an organization such as the Wounded Warrior Project allows Under Armour a unique opportunity to connect with college football fans and our athletes on a whole new level, while also supporting the overall mission of the Wounded Warrior Project - to build public awareness and help support injured service men and women and their families," said Kevin Plank, founder and CEO of Under Armour. "We will continue to both honor and empower those who have been wounded and we are proud to support our troops."

"We are extremely grateful to Under Armour and their partners, to their dedicated employees that believe in our mission, and of course to both universities and their athletic programs for this unique opportunity," said Steven Nardizzi, executive director of the Wounded Warrior Project. "The incredible design of these uniforms, especially the use of warrior character traits in place of the athletes' names on the game jerseys, and the overall visibility of these games, will generate excitement and greatly increase public awareness of our organization and the men and women we are privileged to serve."

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

About Wounded Warrior Project

The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public's aid for the needs of severely injured service members, to help severely injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. To learn more, visit www.woundedwarriorproject.org.

MILFORD, Conn., October 1, 2009 -- SUBWAY® Restaurants, the world's largest submarine sandwich franchise, today announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events.

"We are very pleased to partner with NBC Sports on this groundbreaking, multi-platform sports relationship," said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. "High profile sports work for the SUBWAY brand in a couple of ways. First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the SUBWAY brand, which set us apart from our restaurant competitors. We look forward to working with NBC Sports to continue to find ways that drive audiences to NBC and Subway."

Throughout the activation period, SUBWAY and NBC Sports will encourage viewers to tune-in to featured sporting events and make SUBWAY their food of choice for the occasion. Co-branded promotional segments featuring SUBWAY Famous Fan Michael Phelps and SUBWAY brand ambassador Jared Fogle will air in 4Q'09 and 1Q'10 on highly rated NBC programming during primetime, late night, and on NBC Sports programming including Football Night in America.

The results of a recent consumer survey conducted by NBC Universal showcased that 86 percent of football fans surveyed identified the "Sunday Night is Football Night" tagline; while 73 percent of surveyed eat a meal during football games on Sunday nights.

"Our unique partnership with Subway is a natural extension of NBC Sports' big event strategy," said Mike McCarley, senior vice president, strategic marketing, promotions and communications, NBC Sports. "Nothing brings friends and family together better than great food and big events on TV and having Michael and Jared enjoying Subway while watching TV is exactly what millions of Americans do."

The relationship with NBC Sports offers SUBWAY the opportunity to incorporate "Fresh" messaging including catering options available nationwide into a wide array of programming. Throughout the professional football season, SUBWAY will activate with in-store Point Of Purchase materials showcasing "Sunday Night is SUBWAY Night."

Key highlights of SUBWAY's on-air activation with NBC Sports include:

• SUBWAY "Fresh Take" features that highlight up-and-coming football players during select NBC Sunday Night Football broadcasts.
• SUBWAY will be the presenting sponsor of a special edition of Football Night in America on Wildcard Saturday, Jan. 10, 2010.
• Sponsorship of "Game of the Week" intermission reports airing during each NBC Sports hockey broadcast including the 2010 Winter Classic.
• A series of "Fresh Take" features will air during the U. S. Figure Skating Championships in Jan. 2010 highlighting these world-class athletes

Additionally, SUBWAY will have a presence on Sunday Night Football Extra, an HD quality video player on NBCSports.com that simulcasts "Sunday Night Football" games and allows fans to access content throughout the season.

About SUBWAY^® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About NBC Sports

NBC Sports, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production that elevates sport, broad promotion and mutually-beneficial partnerships.

As evidence of NBC Sports' ability to amass large audiences, over the past year, NBC Sports broadcast two record-breaking television events: The Beijing Olympic Games, the most watched event in U.S. television history with 215 million viewers and Super Bowl XLIII, which achieved the largest single audience in U.S. television history with a record 152 million viewers. NBC Sports is now home to eight of the top ten most-watched events in U.S. television history.

NBC Sports partners with many of the most powerful brands in sports. NBC Sports has broadcast 16 Super Bowls, tied with CBS for the most Super Bowls broadcast by a single network. As America's Olympic Network, NBC has broadcast more Olympics than any other network and owns the rights to the Olympic Games through 2012. NBC is also home to "NBC Sunday Night Football," the premier primetime NFL game of the week. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open and the Stanley Cup Final.

DiSpirito, 42, will join more than 1,500 athletes from around the globe to swim 1.2-miles, bike 56-miles and run 13.1-miles, all to be completed in under 7 1/2 hours.

"I am thrilled to have this opportunity to compete in the Ironman World Championship 70.3 event," said DiSpirito. "I look forward to participating amongst some of the world's most talented athletes."

The accomplished chef and author not only stands out in the kitchen, but also as an athlete. DiSpirito's triathlon experience consists of participating in a variety of events including the 2007 St Croix Ironman 70.3 and the 2007 Nautica Malibu Triathlon, presented by Toyota.

The average Ironman triathlete spends 10 to 30-plus hours each week training for the Foster Grant Ironman World Championship 70.3. DiSpirito will be managing his training as well as his busy work schedule as a prominent chef.

DiSpirito has owned and operated Union Pacific in New York City's Gramercy Park and 22nd Street Restaurant, which was also home to NBC 's, "The Restaurant" in 2003. In 1999, he went on to be named Food & Wine's Best New Chef and in 2000 Gourmet magazine deemed him "America's Most Exciting Young Chef." DiSpirito is the author of five cookbooks, including Flavor, Rocco's Italian American, Rocco's Real Life Recipes and Rocco Gets Real: Cook At Home Everyday. In March 2010, Rocco will publish his latest book entitled Now Eat This, which is focused on healthy makeovers of America's favorite comfort foods.

Rocco additionally created and starred in the A&E series "Rocco Gets Real," and has been a contributor on Rachel Ray, Good Morning America, The Today Show; a judge on Bravo's "Top Chef," frequent guest chef on NBC's "The Biggest Loser," as well as a competitor on ABC's "Dancing with the Stars." Rocco has been featured in articles in Fitness, GQ, The New York Times and People Magazine's Sexiest Man alive to name just a few.

For more information on the Foster Grant Ironman World Championship 70.3, please visit: http://ironman.com/worldchampionship70.3.

All media-related inquiries can be directed to Blair LaHaye at 813-868-5929; Jessica Weidensall at 813-868-5914; Chris Ward at 312-235-3282 or Lisa Bruno at 212-714-7907.

About Ironman

World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 60 qualifying events worldwide. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception in 1978 and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 150,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, Fla.. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.