Catalyst News
SUBWAY® Restaurants to Serve as Primary Sponsor for Carl Edwards and No. 99 Roush Fenway Racing Team at Three NASCAR Sprint Cup Series Races in 2009
SUBWAY Paint Scheme to Appear at Spring Phoenix and Summer Daytona Events
DAYTONA BEACH, Fla. (Feb. 7, 2009) - SUBWAY® Restaurants will serve as the primary sponsor of Carl Edwards and the No. 99 Ford Fusion in the NASCAR Sprint Cup Series for three races in 2009. This partnership furthers SUBWAY's commitment to the sport which includes the entitlement sponsorship of the SUBWAY Fresh Fit 500 at Phoenix International Raceway in April.
"We are glad to have another fan of SUBWAY, Carl Edwards, join our team," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "He loves our sweet onion chicken teriyaki sandwich with olives."
"We are delighted to announce this partnership with Carl, Roush Fenway Racing and Aflac and look forward to successful results for all," continued Pace.
The No. 99 SUBWAY / Aflac Ford will make its debut April 18 in the SUBWAY Fresh Fit 500 at Phoenix International Raceway, returning to the track July 4 at Daytona International Speedway and a third race to be announced.
"I've been eating SUBWAY sandwiches for a long time. They are the best tasting, most healthy food option that I can get on-the-go when I'm traveling," stated Edwards.
Throughout those races, SUBWAY will promote its SUBWAY FRESH FITTM menu. Designed for adults and children, the menu offers better-for-you, on-the-go meal options that complement active lifestyles. The healthier dining options consist of low-fat sandwiches and "fit" sides such as apples, raisins and yogurt.
"I believe in their initiatives which include a commitment to children's health. We plan to work together and build on existing programs along with incorporating some of the things that I have been involved with," continued Edwards. "The key for me at this point in my career is to partner with brands like SUBWAY that make a product that I use and that I believe in. I am also looking forward to being a part of a fun advertising campaign."
SUBWAY Restaurants has a yearlong associate sponsorship of the No. 99 Aflac Ford in the Sprint Cup Series and a personal services agreement with Edwards. As part of his new partnership with SUBWAY, Edwards will be featured in an advertising campaign that will kick off with the national television broadcast of the Daytona 500 (Feb. 15 on FOX).
"I am extremely pleased to have SUBWAY back as a partner at Roush Fenway Racing," said Jack Roush, CEO, Roush Fenway Racing. "We have been focusing more and more as a company on promoting a healthy lifestyle with our employees and in particular, our drivers and pit crew members. So having a partner like SUBWAY who shares the same message is ideal. I look forward to seeing the SUBWAY logo back on a Roush Fenway Ford Fusion this season."
About SUBWAY Restaurants:
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,500 locations in 87 countries. The SUBWAY chain has surpassed McDonald's® number of locations throughout the USA, Canada, Australia and New Zealand. Headquartered in Milford, Conn., with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY restaurant chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership marked the beginning of a remarkable journey - one that makes it possible for thousands of individuals to build and succeed in their own business. The SUBWAY chain has been named the No. 1 global franchise opportunity by Entrepreneur magazine in its 2008 franchise ranking. For more information about the SUBWAY restaurant chain, visit www.subway.com. SUBWAY is a registered trademark of Doctor's Associates Inc.
About Aflac:
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for 11 consecutive years.
Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
About Roush Fenway Racing:
Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.
# # #
