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Houston, Texas Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
MILFORD, CT, March 29, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich chain, today announced the results of an online poll which asked fans across the country to vote for their Favorite Footlong sub at www.subwayfreshbuzz.com and determine: What is America's Favorite Footlong?
Thousands voted, and atop the leader board, with 26 percent of total online votes, the Italian B.M.T. captured America's hearts - and appetites - as the nation's favorite Footlong. Known as "the sandwich to conquer all hunger," the Italian B.M.T. is served on freshly baked bread bursting with sliced Genoa salami, pepperoni, Black Forest ham, cheese and a choice of vegetables and condiments. Following are the top three "Favorite Footlongs" as voted by fans:
Results mark the culmination of the seven-week long "Footlong Nation Appreciation" campaign, developed to give thanks to the fans that made SUBWAY® Footlongs famous. To provide an additional "Thank You," Houston, Texas, the location which cast the most online votes, has been deemed "Capital of Footlong Nation" and will receive a donation of 500 Footlongs to a local food bank.
Consumers also had the opportunity to win a variety of prizes, including free Footlong subs for a year. New winners have been selected every day via various online games and fans will continue to have the chance to win prizes by entering at www.subwayfreshbuzz.com through April 15, 2010.
"The Italian BMT certainly has some loyal fans and we are glad we could offer it as a $5 Footlong for a limited time," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Congratulations to Houston, Texas for earning the title 'Capital of Footlong Nation.' And thanks to all our fans that voted for their favorite footlongs."
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Fans to Select 'America's Favorite Footlong' via Online Vote;
City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
MILFORD, CT, February 3, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?
To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.
To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.
"SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."
To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
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