Donations to High School Sports Programs, Introduction of Exclusive Shoes and Shirts Highlight Under Armour's Participation in Indianapolis
Indianapolis, IN (February 20th, 2009) - Under Armour (NSYE:UA), the presenting sponsor of the 2009 NFL Scouting Combine, is raising the performance bar and celebrating break-through results at Lucas Oil Stadium in Indianapolis. In an effort to acknowledge and applaud top athletic achievements, Under Armour will donate 100 pairs of cleats to the high school alma mater of any athlete who eclipses specific performance benchmarks at the Combine.
Consistent with its performance-driven mission, Under Armour is challenging athletes to run a sub-4.35 40-yard dash, exceed 41 inches in the vertical jump or post a sub-3.85 20-yard shuttle time. For every athlete who reaches one of those performance standards while wearing Under Armour's customized combine shoe, the company will donate 100 brand new cleats to that player's high school athletic department.
"Performance and authenticity remain the core of the Under Armour brand, and the Scouting Combine is the most authentic and comprehensive evaluation of physical skills," said Steve Battista, Under Armour, Senior Vice President, Brand. "We are committed to making all athletes better - from our partnerships with the NFL and American Youth Football to the Under Armour All-America game - and establishing performance benchmarks is another example of our deep investment in their success."