Catalyst Public Relations, the 2010 PRWeek Boutique Agency of the Year, commissioned Greenfield Online, a Toluna Group company, to develop a nationwide consumer survey targeting avid MLB and NFL fans that use social media. Conducted in April 2010, more than 1,000 fans participated in the study which explored how fans use social media to follow these sports, its impact on their fan experience, and what they expect from social media moving forward.

The study revealed that more than half of MLB and NFL fans consider themselves "more passionate" fans since they started following these leagues using social media. Among higher income[1] fans, the impact has been even greater, with approximately two thirds of higher income fans feeling they have become "bigger" fans[2]. Additionally, more than 70 percent of younger[3] MLB fans and 66 percent of NFL fans described themselves as bigger fans since they started following these sports via social media.

Social media is also increasing the amount of time fans spend watching and following the NFL and MLB, with almost half of fans claiming that once they begin following the leagues through social media, they devote more time to the sport. This trend was most evident among higher income fans. More time invested by fans offers advertisers and sponsors increased opportunities for exposure among this group.

"Social media provides marketers with the opportunity to reach fans that are more active and passionate than their peers, and transform them into brand advocates as well as customers," said Bret Werner, Managing Partner, Catalyst Public Relations. "Fans engaged in social media are more interested in interacting with the brands partnering with their sport of choice. This includes receiving and responding to promotions and offers."

The study revealed additional key insights about NFL and MLB fans, including:

• Facebook is the leading social media site used by NFL and MLB fans, but it isn't the only place to be
• Fans primarily use social media tools after the game, particularly those fans who are 46 and older
• Increasingly, social media is being seen as an information resource for fans, who leverage tools for scores, news, and as a means to stay "in-the-know"
• Mobile is becoming an increasingly more important medium to leverage, especially with younger fans
• Promotional offers and special deals enhance the fan experience, especially those that can help fans get closer to the game

For a more in-depth review of the findings, or information about Catalyst, please contact Bret Werner, Managing Partner, at 212-714-7900 or bwerner@catalystpublicrelations.com.

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with 15 of the foremost consumer brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst was named the 2010 PRWeek Boutique Agency of the Year and the 2009 New Consultancy of the Year by The Holmes Report. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles.

[1] Higher income fans defined as those earning $75,000 or more a year

[2] Bigger fan as self described in the survey

[3] Younger fans defined as fans 18-33 years old

MILFORD, Conn. (June 17, 2010) - Through its partnership with Little League® Baseball and Softball, SUBWAY® restaurants announced today, during National Little League Baseball Week, the second annual SUBWAY® Baseball DeSIGNS tour commencing with a National Little League Baseball Appreciation Game in Southern California on July 9. The tour will feature baseballs designed by Little Leaguers and autographed by celebrities that will be auctioned off to the public with the total proceeds benefiting the Little League Urban Initiative.

The tour with more than 30 baseballs signed by celebrities / athletes will make stops in four U.S. cities including the final stop in South Williamsport, Pa., at the Little League Baseball World Series. Beginning in Los Angeles, the tour will be accompanied by baseball legends and famous fans of SUBWAY® who will be serving as official program spokespeople, which include Philadelphia Phillies' Ryan Howard; former Los Angeles Dodgers great and ESPN personality Orel Hershiser; New York Yankees legend, Bucky Dent; and Boston Red Sox Hall of Famer Fred Lynn. The tour will also make stops in Anaheim, Calif., during All-Star festivities and in New York City on August 5.

"As part of our commitment to healthy, active lifestyles for kids, SUBWAY® Restaurants have been proud sponsors of Little League Baseball and Softball," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "The Little League Appreciation Game and the SUBWAY® Baseball DeSIGNS tour was developed to showcase this great youth sports organization. We look forward to the second year of this program and another great season of kids playing hard and eating fresh."

Gold Glove and Cy Young Award winner Orel Hershiser and former nine-time All-Star Fred Lynn will serve as celebrity coaches in the 2010 National Little League Baseball Appreciation Game to be held next month at La Cienega Park, Beverly Hills, Calif., giving the Little Leaguers a chance to interact with two of baseball's all-time greats. The legendary ballplayers will also throw out a ceremonial first pitch. The legends will be joined at the exhibition game by SUBWAY® national spokesman Jared Fogle.

Celebrities scheduled to autograph baseballs for the tour include the cast from the popular television series "Glee," actors from the hit "Twilight" franchise, cast from "Gossip Girl," swimming great Michael Phelps, professional baseball players CC Sabathia and Ryan Howard, NASCAR driver Carl Edwards and four-time NASCAR champion Jeff Gordon among others.

The baseballs will be displayed at SubwayBaseballDesigns.com and SubwayKids.com. Auctions for the celebrity autographed baseballs will open to the public August 20 on eBay, and will run through the Little League Baseball World Series that concludes on August 29.

"We're looking forward to this summer-long event and its culmination in August at the Little League Baseball World Series," said Stephen D. Keener, President and Chief Executive Officer of Little League International. "SUBWAY® is an important partner in helping us to bring the benefits of Little League to families in the U.S. and around the world. The 'Baseball DeSIGNS' tour will help to enhance those efforts even more."

SUBWAY® Restaurants have proudly sponsored Little League Baseball and Softball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthy.

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY is a registered trademark of Doctor's Associates Inc.

About Little League Baseball & Softball

Little League® Baseball and Softball is the world's largest and most respected youth sports organization. With players in every U.S. state and more than 70 other countries, the program is led by more than 1 million adult volunteers. It serves children ages 5 through 18, including physically and mentally disabled children (Challenger Division) and children in urban areas (Little League Urban Initiative).

MILFORD, CT (August 20, 2009) - On Friday, August 21, in celebration of the Little League World Series (LLWS) SUBWAY^® Restaurants will officially launch an online charity auction that directly correlates to its first annual "Baseball Design Across America" Tour, a one of a kind program designed to bring awareness to the sport of baseball through high profile players, celebrities, and fans.

The national tour, which launched earlier this year in Los Angeles, CA, made stops in several U.S. cities throughout the baseball season, featuring 40 baseballs designed by Little Leaguers and autographed by celebrities. These uniquely designed baseballs will be made available to the public via online auction throughout the last 10 days of the LLWS in Williamsport, PA (August 21 - 31, 2009). The baseballs will also be on display on-site in Williamsport at Howard J. Lamade Stadium.

Fans can log onto www.eBay.com, input key words "Baseball Design Across America" in the search window and find a host of signed baseballs from various sports and entertainment personalities including: World Series Champion Ryan Howard, Olympic gold medalist swimmer Michael Phelps, four-time NASCAR champion Jeff Gordon, former MLB players Dave Winfield and Bucky Dent, current MLB players Albert Pujols, Juan Pierre, and Evan Longoria, cast of HBO's "Entourage," "Heroes'" Milo Ventimiglia, actors Zac Efron, Drew Barrymore, Billy Crystal, NASCAR's Carl Edwards, top NBA Draft pick/LA Clippers' Blake Griffin, TV personalities Kim, Kourtney, and Khloe Kardashian, Larry King, and many more.

"We know that SUBWAY is where winners eat, and all the kids and families participating in Little League Baseball are winners," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "The 'Baseball Design Across America' program and online auction have given us new ways to reach our consumers while helping to raise money for Little League Baseball."

"SUBWAY is an important partner in helping us to bring the benefits of Little League to families in the U.S. and around the world," said Stephen D. Keener, president and chief executive officer of Little League International. "In addition to the exposure 'Baseball Design Across America' has provided for Little League throughout the season, the online auction will help drive even more attention to the jewel in our crown - the Little League World Series."

SUBWAY Restaurants have proudly sponsored Little League Baseball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthily.

About SUBWAY^® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Little League Baseball & Softball

Little League Baseball and Softball is the world's largest and most respected youth sports organization. With players in every U.S. state and more than 70 other countries, the program is led by more than 1 million adult volunteers. It serves children ages 5 through 18, including physically and mentally disabled children (Challenger Division) and children in urban areas (Little League Urban Initiative).

MILFORD, CT (March 23, 2009) - Through its partnership with Little League Baseball, SUBWAY^® Restaurants announced today the first annual "Baseball Design Across America" tour commencing with a National Opening Day game in Los Angeles on March 24. The tour will kick off the 70^th Little League season and will feature baseballs designed and autographed by celebrities that will be auctioned off to the public with the total proceeds benefiting the Little League.

The tour will make stops in seven U.S. cities including the final stop in Williamsport, Penn., at the Little League World Series. Beginning in Los Angeles, the tour will be accompanied by baseball legends who will be serving as official program spokespeople, which include Red Sox Hall of Famer Fred Lynn (Boston, 6/9), two-time World Series champion George Foster (Indianapolis, 6/26) and World Series MVP Bucky Dent (New York City, 8/6). The tour will also make a stop in Philadelphia and St. Louis during All-Star festivities; additional details will be announced when they become available.

"As part of our commitment to healthy, active lifestyles for kids, SUBWAY Restaurants have been proud sponsors of Little League Baseball since 2005," said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. "National Opening Day in Los Angeles and the 'Baseball Designs Across America' tour were developed to showcase this great youth sports organization. We look forward to another great season of kids playing hard and eating fresh and to the culmination of the summer-long tour in Williamsport at the Little League World Series."

Major League Baseball Hall of Fame member Dave Winfield and former All-Star Fred Lynn will serve as celebrity coaches in the National Opening Day game to be held this month at La Cienega Park, Beverly Hills, Calif., giving the Little Leaguers a chance to interact with two of baseball's all-time greats. The legendary ballplayers will also throw out a ceremonial first pitch.

Some of the celebrities that have designed and autographed baseballs for the tour include Oscar winner Ben Affleck, actor Zac Efron, tennis star Andy Roddick, musician Gavin DeGraw, World Series champion Ryan Howard, four-time NASCAR champion Jeff Gordon and the cast of HBO's "Entourage."

On June 9, auctions for the celebrity-autographed baseballs will open to the public on Mission Fish, a charitable partner of eBay, and will run through the Little League Baseball World Series that concludes on Aug. 30.

"We're looking forward to this summer-long event and its culmination in August at the Little League Baseball World Series," said Stephen D. Keener, President and Chief Executive Officer of Little League International. "SUBWAY is an important partner in helping us to bring the benefits of Little League to families in the U.S. and around the world. The 'Baseball Design Across America' tour will help to enhance those efforts even more."

SUBWAY Restaurants have proudly sponsored Little League Baseball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthily.

About SUBWAY^® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Little League Baseball & Softball

Little League Baseball and Softball is the world's largest and most respected youth sports organization. With players in every U.S. state and more than 70 other countries, the program is led by more than 1 million adult volunteers. It serves children ages 5 through 18, including physically and mentally disabled children (Challenger Division) and children in urban areas (Little League Urban Initiative).