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Catalyst News

POWERADE® Looks for “Innovative” and “Powerful” High School Dunker for a Chance to Star in National Commercial

Dunk DominatION⁴ contest winner to be featured at 2009 Jam Fest during McDonald's All American^® High School Basketball Games 

Whitestone, NY - POWERADE^® is looking for high school athletes who can rise above the rim and throw down a serious dunk.  Those with mad hops are encouraged to prove it by entering a video in the POWERADE^® Dunk DominatION⁴ contest.  If their celebration of elevation stands out from the rest, they will star in a national POWERADE ION^{4 TM} commercial.   

Athletes are encouraged to submit a video of their best jam at www.Takkle.com.  True to the brand's persona, POWERADE^® is seeking dunks that showcase innovation and power.  The video dunk that best does so will have a chance to be featured in a POWERADE ION^{4 TM} commercial during the 2009 POWERADE^® Jam Fest on March 30^th.  

The POWERADE^® Jam Fest is a skills competition for the country's top high school basketball players competing in the McDonald's All American Games on April 1 at the BankUnited Center in Miami, FL. Past Jam Fest winners include Candace Parker (2004), LeBron James (2003), Carmelo Anthony (2002), Baron Davis (1997) and Vince Carter (1995).

The POWERADE^® Dunk DominatION⁴ contest is open until March 18 and will be judged by a panel of judges including  a little help from select athlete partners, including 2002 McDonald's All-American alumnus and all-star Amar'e Stoudemire.

The Dunk DominatION⁴ contest is in celebration of POWERADE's new formulation called POWERADE ION^{4 TM}.  The new formula is the evolution of sports drinks-based on modern science for the modern athlete.  The new POWERADE ION^{4 TM} features all four of the key electrolytes typically lost in sweat.  Most sports drinks contain only two electrolytes, but studies show that athletes lose four electrolytes when they sweat.  These electrolytes are lost in a constant ratio to one another.  POWERADE ION^{4 TM} contains all four of the key electrolytes in the same ratio that they're lost.  No other sports drink does that.  POWERADE ION^{4 TM} is the complete sports drink.

For more information on how to enter and to review a complete set of rules, visit the POWERADE^® best dunk group on www.Takkle.com.  For POWERADE^® Jam Fest or McDonald's All American Games tickets, visit ticketmaster.com or call 1-866-909-GAME. For additional information on the Games, visit mcdonaldsallamerican.com. A portion of the proceeds benefit Ronald McDonald House Charities^® of South Florida.

About POWERADE

Launched by The Coca-Cola company in 1990, POWERADE^® is designed to help athletes play longer and stronger by providing hydration and energy. POWERADE^® is the product innovation leader in the sports drink category.  In 2001, POWERADE® was the first sports drink to add B-Vitamins which aid in energy metabolism.  In 2008, POWERADE^® pioneered the zero-calorie sports drink segment by launching POWERADE ZERO^TM.  In 2009, POWERADE^® will launch a re-formulation, POWERADE ION^{4 TM}, which contains four critical electrolytes in the same ratio at which they're lost in sweat.  For information, visit www.us.POWERADE.com.

Tags: powerade , ion , ion4 , mcdonald\'s , mcdonald\'s all american , high school , basketball , high school basketball , contest , slam dunk , takkle , dunk domination4