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Dunk Domination contest seeks America's most innovative dunker;
Winner to judge the 2010 POWERADE Jam Fest during McDonald's All American® High School Basketball Games
Whitestone, NY (February 3, 2010) - Athletes who can throw down a monstrous dunk with more than a little imagination are invited to showcase their skills by entering a video in the POWERADE Dunk Domination contest. If their slam rises above the competition, they will join a celebrity judging panel at POWERADE Jam Fest on March 29 in Columbus, Ohio (broadcast at 7:30 pm EST).
Inventive athletes ages 13 and older are encouraged to submit a video of their most creative jam at www.poweradedunk.com. With safety in mind, entrants are free to use props, costumes, lowered rims, etc---anything that will give their dunk that little something extra. True to the brand's persona, POWERADE expects the entries to showcase innovation and power. The judging will be done by a panel that includes POWERADE partner and pro star Chris Paul. The contest is open until March 11.
The winner will serve as a member of the Jam Fest judging panel. The POWERADE Jam Fest is a skills competition for the country's top high school basketball players competing in the McDonald's All American Games (March 31 at Columbus' Value City Arena). Past Jam Fest slam dunk winners include Blake Griffin (2007), Candace Parker (2004), LeBron James (2003), Carmelo Anthony (2002), Baron Davis (1997) and Vince Carter (1995).
In addition to celebrating the average Joe's most awesome throwdown, POWERADE is honoring Jam Fest's top dunks of the decade by hosting a fan vote to determine the best of the 2000's. Fans can mark their ballots at www.poweradedunk.com.
This is the second consecutive year that the brand is holding its Dunk Domination contest. The inaugural program coincided with the launch of POWERADE's new formulation--POWERADE ION4®. The evolutionary sports drink features an advanced electrolyte system that helps replenish four electrolytes lost in sweat - sodium, potassium, calcium and magnesium.
For more information on how to enter, to review a complete set of rules, or to cast a vote for dunk of the decade, visit www.poweradedunk.com. For POWERADE Jam Fest or McDonald's All American Games tickets, visit ticketmaster.com or call 1-800-745-3000. For additional information on the Games, visit mcdonaldsallamerican.com. Proceeds from the 2010 Games will benefit Ronald McDonald House Charities® of Central Ohio.
About POWERADE
POWERADE, the complete sports drink, is part of the Active Lifestyle Brands (ALB) unit of Coca-Cola North America. ALB consists of brands that offer tasty hydration for every occasion, including vitaminwater, smartwater®, POWERADE®, FUZE®, NOS® and Full Throttle®. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. For more information about POWERADE, visit www.us.powerade.com.
About McDonalds
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.
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