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Exclusive Sets to be Auctioned on eBay Starting November 24
White Plains, NY (November 24, 2009) - [yellow tail] wine today revealed the designs for an exclusive glassware set created by world-renowned architect and designer Michael Graves. The designs are a celebration of the brand's wine[tails]TM concept -- fun and flavorful drinks made with [yellow tail] wines.
Graves whose amazing architectural projects include the restoration of the Washington Monument, has become a household name with his home product line at Target Stores. [yellow tail] selected Graves based on his continued commitment to creating artistic, yet accessible products, which echoes their own brand vision - a fun, playful versatility, while continuing to provide an unpretentious product for everyone.
"Being that wine[tails] are a union of the wine and cocktail worlds, I felt the final design was a perfect hybrid for consumers looking for a middle ground between a cocktail glass and a wine glass," Graves said. "As with all of my product designs, we wanted to make sure the consumer had an inventive, yet functional piece of glassware."
Each limited-edition set is comprised of 4 handcrafted glasses -- a wine, champagne, margarita, and martini glass. Each glass is designed to provide the illusion of an inverted bottle within the glass shape. The four collectible sets of the [yellow tail] wine[tail] glasses will be auctioned off on eBay in two cycles - one beginning on Tuesday, November 24 through Thursday, December 3, 2009 and the second on Friday, December 4 through Sunday, December 13, 2009. All proceeds from the online auctions will be donated to the American Association of Museums, which develops standards of excellence for museums across the United States.
"When [yellow tail] was introduced a few years ago, it turned the wine industry on its head with its fun and approachable attitude, and a label that was different from conventional wine packaging. Everything we do is inspired by an unpretentious attitude and a desire to push boundaries," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "We feel that Michael's understanding of our personality is reflected in this glassware collection."
The evolution of wine[tails] and the exclusive wine[tail] glasses signal [yellow tail]'s continued commitment to add fun and accessibility to the wine category. These unique glasses provide the perfect companion to the wine[tail] recipes [yellow tail] created in 2008 with award winning mixologist Trudy Thomas. These drinks provide the elegant flair of a cocktail with the freshness of a made-to-order drink.
For more information on [yellow tail] wine please visit us at www.discoveryellowtail.com, Facebook and Twitter.
About W. J. Deutsch & Sons, Ltd
W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.
The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, Kunde Estate, XYZin, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla), Washington; Columbia Winery, Covey Run. www.wjdeutsch.com.
About [yellow tail]
[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.
The [yellow tail] wine portfolio includes eight [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] The Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.
About Michael Graves
Michael Graves, FAIA, is credited with broadening the role of the architect in society and raising public interest in good design as essential to the quality of everyday life. A native of Indianapolis, Graves received his architectural training at the University of Cincinnati and Harvard University. In 1960, he won the Rome Prize and studied at the American Academy in Rome, of which he is now a Trustee. In 1962, Graves began a nearly 40-year teaching career at Princeton University, where he is now the Robert Schirmer Professor of Architecture, Emeritus. He has received 12 honorary doctorates and is a member of the American Academy of Arts and Letters as well as a Fellow of the American Institute of Architects.
His two firms-Michael Graves & Associates, the planning, architecture and interior design practices, and Michael Graves Design Group, the product design, graphic design, and branding practices-have offices located in Princeton, New Jersey and New York City, New York. MGA has designed over 350 buildings worldwide and MGDG has designed over 2,000 consumer products. Michael Graves and the firms have received nearly 200 awards for design excellence, including the National Medal of Arts and the American Institute of Architects Gold Medal, the highest award bestowed upon an individual architect.
About AAM
The American Association of Museums has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. With more than 15,000 individual, 3,000 institutional and 300 corporate members, AAM is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience, past, present and future. For more information, visit www.aam-us.org.
Country's Top Wine Brand Debuts New Multimedia Campaign on October 23
White Plains, NY, October 23, 2009 - [yellow tail] wine®, the country's number one wine brand, is launching a new multimedia campaign, entitled "Open for AnythingTM," that will debut on Friday, October 23 and air throughout the holiday season.
"[yellow tail] stands alone as the top wine brand in the U.S. due to our unprecedented, consistent offering of fun, approachable, affordable wine with a taste that consumers love and trust. This campaign reinforces the brand's leadership status by going where most wines cannot go," said Mark Lyle, Vice President of Marketing for W.J. Deutsch & Sons, Ltd., importer of [yellow tail].
"Despite our early growth and our high brand loyalty, [yellow tail] is still a discovery brand," said Isabelle McDonnell, Director of Marketing for [yellow tail] wines. "Through the new ad campaign we have the opportunity to take that to the next level and deepen consumer affinity and awareness of [yellow tail]."
"The 'Open for Anything' campaign reflects the brand's attitude in a humorous, unexpected way," said Mike Burns, Managing Partner of the BurnsGroup, creators of the 'Open for Anything' campaign. "[yellow tail]'s fans absolutely adore that it's a great quality wine that doesn't take itself too seriously."
The broadcast spots, created by the BurnsGroup (New York), were directed by Tarsem, winner of the Cannes Best Director award. His acclaimed directorial work ranges from the award-winning R.E.M. music video "Losing My Religion" to the feature film "The Cell" (starring Jennifer Lopez) and dozens of commercial advertising spots for the likes of Nike, Coca-Cola, Pepsi and Levis.
The first commercial, entitled "Tragedy," depicts a couple lamenting a spilled bottled of [yellow tail] wine through over-the-top operatic dialogue. However, the "tragedy" is averted when the man triumphantly reveals "we have more!" and produces two new bottles. A second execution, entitled "Swirl," shows a romantic meeting that occurs when [yellow tail] wine magically swirls from a woman's glass into a man's empty glass nearby. Moments later the couple is married.
Planned spending for the campaign, which will appear in national television, online, and in-store is $7 million. The launch of the campaign marks a busy year for the wine brand. In July, the brand added to its white varietals by introducing Sauvignon Blanc to its 12-varietal portfolio.
For more information on [yellow tail] wine please visit us at Facebook, Twitter and www.discoveryellowtail.com. Please drink responsibly.
About W.J. Deutsch
W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.
The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling; California: Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, XYZin, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Idaho: Ste Chapelle; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Washington: Columbia Winery, and Covey Run, and award-winning spirits from Landy Cognac (France) and Villa Massa (Italy). www.wjdeutsch.com
About [yellow tail]
[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.
The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] The Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.
About BurnsGroup
BurnsGroup, established in 2006, is headed by Mike Burns, former CEO of Saatchi & Saatchi New York. BurnsGroup's 2009 Client's include W.J. Deutsch, Gorton's Seafood, Pegasus Capital, Halo Pet Foods, Vonage, and Wyeth Consumer Health. The BurnsGroup mission is to create Category of OneTM brands for its Clients. Located in New York City's Soho neighborhood.
For more information see www.burnsgroupnyc.com.
University of South Carolina, Maryland to Wear Special Uniforms and Footwear on November 14th
Baltimore, MD., October 20, 2009 - Under Armour (NYSE:UA) today announced its partnership with the Wounded Warrior Project, a not-for-profit organization that provides programs and services for injured service members and their families. The two have joined forces in conjunction with the University of South Carolina and University of Maryland football teams to recognize the sacrifices made by those who have served and those that continue to serve in our nation's Armed Forces.
On November 14, in honor of our troops, the University of South Carolina Gamecocks and University of Maryland Terrapins will wear specially designed head-to-toe uniforms for their Game Day match-ups versus the University of Florida Gators and Virginia Tech Hokies respectively. The teams will take the field in black and desert camouflage uniforms featuring the Wounded Warrior Project logo. The uniforms will also have a unique twist; a core value embellishment - Duty, Honor, Courage, Commitment, Integrity, Country, and Service - will replace the players' last name on the back of each jersey. Both games will be nationally televised.
Wounded Warrior Project and Under Armour will create special make-up products for fans to wear on game day to show their support. The gear will be sold in college book stores, local military base exchanges, and online at www.underarmour.com. A percentage of the fan gear proceeds will be donated to the Wounded Warrior Project. Additionally, a select number of game jerseys will be auctioned off after the game on the University websites and 100% of the proceeds will be donated to the Wounded Warrior Project.
"Partnering with an organization such as the Wounded Warrior Project allows Under Armour a unique opportunity to connect with college football fans and our athletes on a whole new level, while also supporting the overall mission of the Wounded Warrior Project - to build public awareness and help support injured service men and women and their families," said Kevin Plank, founder and CEO of Under Armour. "We will continue to both honor and empower those who have been wounded and we are proud to support our troops."
"We are extremely grateful to Under Armour and their partners, to their dedicated employees that believe in our mission, and of course to both universities and their athletic programs for this unique opportunity," said Steven Nardizzi, executive director of the Wounded Warrior Project. "The incredible design of these uniforms, especially the use of warrior character traits in place of the athletes' names on the game jerseys, and the overall visibility of these games, will generate excitement and greatly increase public awareness of our organization and the men and women we are privileged to serve."
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.
About Wounded Warrior Project
The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public's aid for the needs of severely injured service members, to help severely injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. To learn more, visit www.woundedwarriorproject.org.
Creative partnership provides SUBWAY significant integration and exposure during football and hockey broadcasts on NBC
MILFORD, Conn., October 1, 2009 -- SUBWAY® Restaurants, the world's largest submarine sandwich franchise, today announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events.
"We are very pleased to partner with NBC Sports on this groundbreaking, multi-platform sports relationship," said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. "High profile sports work for the SUBWAY brand in a couple of ways. First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the SUBWAY brand, which set us apart from our restaurant competitors. We look forward to working with NBC Sports to continue to find ways that drive audiences to NBC and Subway."
Throughout the activation period, SUBWAY and NBC Sports will encourage viewers to tune-in to featured sporting events and make SUBWAY their food of choice for the occasion. Co-branded promotional segments featuring SUBWAY Famous Fan Michael Phelps and SUBWAY brand ambassador Jared Fogle will air in 4Q'09 and 1Q'10 on highly rated NBC programming during primetime, late night, and on NBC Sports programming including Football Night in America.
The results of a recent consumer survey conducted by NBC Universal showcased that 86 percent of football fans surveyed identified the "Sunday Night is Football Night" tagline; while 73 percent of surveyed eat a meal during football games on Sunday nights.
"Our unique partnership with Subway is a natural extension of NBC Sports' big event strategy," said Mike McCarley, senior vice president, strategic marketing, promotions and communications, NBC Sports. "Nothing brings friends and family together better than great food and big events on TV and having Michael and Jared enjoying Subway while watching TV is exactly what millions of Americans do."
The relationship with NBC Sports offers SUBWAY the opportunity to incorporate "Fresh" messaging including catering options available nationwide into a wide array of programming. Throughout the professional football season, SUBWAY will activate with in-store Point Of Purchase materials showcasing "Sunday Night is SUBWAY Night."
Key highlights of SUBWAY's on-air activation with NBC Sports include:
Additionally, SUBWAY will have a presence on Sunday Night Football Extra, an HD quality video player on NBCSports.com that simulcasts "Sunday Night Football" games and allows fans to access content throughout the season.
About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About NBC Sports
NBC Sports, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production that elevates sport, broad promotion and mutually-beneficial partnerships.
As evidence of NBC Sports' ability to amass large audiences, over the past year, NBC Sports broadcast two record-breaking television events: The Beijing Olympic Games, the most watched event in U.S. television history with 215 million viewers and Super Bowl XLIII, which achieved the largest single audience in U.S. television history with a record 152 million viewers. NBC Sports is now home to eight of the top ten most-watched events in U.S. television history.
NBC Sports partners with many of the most powerful brands in sports. NBC Sports has broadcast 16 Super Bowls, tied with CBS for the most Super Bowls broadcast by a single network. As America's Olympic Network, NBC has broadcast more Olympics than any other network and owns the rights to the Olympic Games through 2012. NBC is also home to "NBC Sunday Night Football," the premier primetime NFL game of the week. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open and the Stanley Cup Final.
Tampa, Fla., September 30, 2009 - Today, World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, announced that celebrated chef, and author Rocco DiSpirito, will participate in the fourth annual Foster Grant Ironman World Championship 70.3, presented by Ford, taking place on Nov. 14, 2009 in Clearwater, Fla.
DiSpirito, 42, will join more than 1,500 athletes from around the globe to swim 1.2-miles, bike 56-miles and run 13.1-miles, all to be completed in under 7 1/2 hours.
"I am thrilled to have this opportunity to compete in the Ironman World Championship 70.3 event," said DiSpirito. "I look forward to participating amongst some of the world's most talented athletes."
The accomplished chef and author not only stands out in the kitchen, but also as an athlete. DiSpirito's triathlon experience consists of participating in a variety of events including the 2007 St Croix Ironman 70.3 and the 2007 Nautica Malibu Triathlon, presented by Toyota.
The average Ironman triathlete spends 10 to 30-plus hours each week training for the Foster Grant Ironman World Championship 70.3. DiSpirito will be managing his training as well as his busy work schedule as a prominent chef.
DiSpirito has owned and operated Union Pacific in New York City's Gramercy Park and 22nd Street Restaurant, which was also home to NBC 's, "The Restaurant" in 2003. In 1999, he went on to be named Food & Wine's Best New Chef and in 2000 Gourmet magazine deemed him "America's Most Exciting Young Chef." DiSpirito is the author of five cookbooks, including Flavor, Rocco's Italian American, Rocco's Real Life Recipes and Rocco Gets Real: Cook At Home Everyday. In March 2010, Rocco will publish his latest book entitled Now Eat This, which is focused on healthy makeovers of America's favorite comfort foods.
Rocco additionally created and starred in the A&E series "Rocco Gets Real," and has been a contributor on Rachel Ray, Good Morning America, The Today Show; a judge on Bravo's "Top Chef," frequent guest chef on NBC's "The Biggest Loser," as well as a competitor on ABC's "Dancing with the Stars." Rocco has been featured in articles in Fitness, GQ, The New York Times and People Magazine's Sexiest Man alive to name just a few.
For more information on the Foster Grant Ironman World Championship 70.3, please visit: http://ironman.com/worldchampionship70.3.
All media-related inquiries can be directed to Blair LaHaye at 813-868-5929; Jessica Weidensall at 813-868-5914; Chris Ward at 312-235-3282 or Lisa Bruno at 212-714-7907.
About Ironman
World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 60 qualifying events worldwide. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception in 1978 and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 150,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, Fla.. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.
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