Fans Can Join [yellow tail] in their First Virtual Tasting to Kick off Tree-Free on June 22 and July 15

White Plains, NY, June 21, 2010 - What is [yellow tail] Tree-Free Chardonnay? Ask Jared Kendall of Baton Rouge, Louisiana. He's the [yellow tail] wine fan who named it! Kendall entered the brand's online naming contest in November 2009 and won with his creative, quirky name - Tree-Free Chardonnay. [yellow tail] wine's newest addition, an un-oaked Chardonnay, will be available nationwide starting this month.

[yellow tail]'s Tree-Free Chardonnay differs from their traditional Chardonnay because it is not aged in oak (hence the name, get it?). This wine delivers a lighter, crisper flavor profile with hints of citrus, grapefruit, and lime. The new varietal will retail at $7.99 and joins four other white wine varietals in the [yellow tail] portfolio: Chardonnay, Pinot Grigio, Riesling, and Sauvignon Blanc.

The idea for the contest was simple - [yellow tail] wine needed some extra help! After creating a new chardonnay varietal, the [yellow tail] team was stuck on the name. They turned to their loyal consumer following and put a call out for suggestions on their Facebook page and web site this past winter. The contest received more than 700 entries in a mere eleven days, but Kendall's submission of Tree-Free really stood out for its clever way of saying that no oak is used in the wine making process.

"We knew we had something special with this unique tasting Chardonnay, but we needed to uncork another asset -- the creativity and passion of our fans," said Isabelle McDonnell, Director of Marketing for [yellow tail] wines. "We're launching an innovative varietal that tastes as unique as it sounds; its light, fresh taste will appeal to those that may have forgotten about Chardonnay as a wine option."

Kendall was awarded the first case of Tree-Free Chardonnay for his creative prowess. The wine traveled from Casella wineries in Australia and arrived at the doorstep of his Baton Rouge home at the end of May. He was able to sample the sweet taste of victory amongst friends and family.

"[yellow tail] has always seemed like it has a great sense of humor , so it makes sense they'd use such a fun way to name their next wine," said Jared Kendall, creator of the 'Tree-Free' name. "When I saw the chance to suggest an inventive name for the brand, I was inspired to submit this name suggestion."

[yellow tail] will continue to engage consumers surrounding Tree-Free Chardonnay by hosting two virtual wine tastings open to all adults 21 and over. Utilizing social media, [yellow tail] invites fans to give real time reviews online by uncorking a bottle on Tuesday, June 22 and Thursday, July 15 between 3pm and 7pm EST and posting their thoughts. During this time, fans can participate by typing their reviews directly on DiscoverYellowTail.com or via Twitter using the #TreeFree hash tag. [yellow tail] will be participating as well, offering sampling tips, pairings, and other treats for participants. The entire stream of conversation will be viewable on DiscoverYellowTail.com.

In the end, every participant in the online naming contest received an honor from [yellow tail]. The brand was so intrigued and entertained by the additional creative suggestions that they provided all 700+ contestants with customized wine labels featuring their own unique wine names. (Ensuring that all contestants can buy bottles of Tree-Free Chardonnay and secretly sticker over it with their own dream name - whether they pass the name off as their own or not is up to them!)

For more information on [yellow tail] Tree-Free please visit us at Facebook, Twitter and www.discoveryellowtail.com.

Please drink responsibly.

About W.J. Deutsch

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling; California: Esser Vineyards, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, PatchBlock, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland) and Villa Massa (Italy). www.wjdeutsch.com

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes nine [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] Reserve portfolio includes five varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

White Plains, NY, July 23, 2009 - [yellow tail], America's number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. - [yellow tail] Sauvignon Blanc. The Sauvignon Blanc joins three other white wine varietals in the [yellow tail] portfolio which include Chardonnay, Pinot Grigio and Riesling.

[yellow tail] continues to provide their consumers with the most comprehensive portfolio of wines to suit any occasion. Sauvignon Blanc is in high demand with the U.S. wine consumer; sales are up 6 percent since last year, according to Nielsen Scantrack.

"As we continue to expand our portfolio, we will maintain our promise of delivering great quality wines that are not only affordable, but fun," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "Adding the Sauvignon Blanc to our portfolio grows our white varietals, which we see as a popular area for our consumers."

All the wine from [yellow tail] including the new Sauvignon Blanc is instantly recognizable, both for its appearance, personality, and a taste profile which is known for being fruit-forward, easy-to-drink, approachable and fun.

[yellow tail] Sauvignon Blanc quick facts:

Availability: August 1, 2009
Suggested Retail: $7.99
Distribution: National
Nose: Vibrant citrus, passion fruit
Palate: Lime, tropical fruit and green apple notes
Finish: Flavor depth, crisp
*Source: Nielsen Scantrack, Total US Food, Drug, Liquor (52 weeks ending 2.7.09)

MEDIA CONTACTS:
Shaun Clair / Lisa Bruno
Catalyst Public Relations
212.714.7900
sclair@catalystpublicrelations.com / lbruno@catalystpublicrelations.com

For more information on [yellow tail] wine please visit us at Facebook, Twitter and www.discoveryellowtail.com.

Please drink responsibly.

About W. J. Deutsch & Sons, Ltd

W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, Kunde Estate, XYZin, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla), Washington; Columbia Winery, Covey Run. www.wjdeutsch.com.

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes eight [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] The Reserve portfolio includes six varietals, including Cabernet Sauvignon and Pinot Grigio. [yellow tail] and [yellow tail] The Reserve wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia.

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