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Catalyst News

SUBWAY® Restaurants and NASCAR Driver Carl Edwards Bring ‘Footlong Nation Appreciation’ Campaign to Daytona

Driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion has extra incentive to win Sunday's Race

 Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona. 

The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards.  "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."

Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.

 "SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory." 

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Tags: subway , roush fenway racing , carl edwards , nascar , footlong , daytona 500 , footlong nation appreciation , tony pace , sfaft

Catalyst News

Nation's Top High School Auto Techs Compete to Work Under the Hood with Roush Fenway Racing

Ford/AAA Student Auto Skills Competition national winners to job-shadow auto racing's best - defending DAYTONA 500 champion No. 17 DeWALT NASCAR Cup Series team

ORLANDO, Fla., (May 13, 2009) - DeWALT and Roush Fenway Racing today announced that the nation's best young automotive technicians from this year's 60th anniversary Ford/AAA Student Auto Skills Competition will receive a dream learning experience-a week behind the scenes with the defending DAYTONA 500 champion, Roush Fenway Racing's No. 17 DeWALT Sprint Cup Series team lead by crew chief Drew Blickensderfer.

During the week of July 27, the winning students will "job shadow" the race team leading up to and during the Pennsylvania 500 at Pocono Raceway. DeWALT will also donate three sets of tools to the winning students and their instructor to help jump start their careers as the nation's best young automotive technicians.

"At Roush Fenway Racing, we truly embrace the importance of the Student Auto Skills competition and what it brings to the auto industry. The thousands of dedicated young people who put their hearts and souls into winning the nation's premier competition for aspiring automotive technicians truly are the future of the automotive industry," said Roush Fenway Racing Team Owner Jack Roush.

"They have the character and drive it takes to be a winner in life and on the racetrack, and for this reason, we are proud to join DeWALT, Ford and AAA in encouraging more students to consider career choices in motorsports, automotive repairs and roadside problem-solving."

The dream learning experience, courtesy of DeWALT and Roush Fenway Racing, is one of the grand prizes for the two-person team that wins the Ford/AAA Student Auto Skills National Finals. The No. 17 DeWALT team will open up their garage to the students in an effort to showcase the career opportunities available on professional motorsports teams. This learning experience will begin Tuesday, July 28 at Roush Fenway Racing's facility in Concord, N.C. For two days at the race shop, the students will get to shadow Blickendserfer and his crew members as the No. 17 DeWALT Ford Fusion cars are prepared for the August 2 Sprint Cup Series race in Long Pond, Pa. The students and their instructor will then travel with the team to Pocono Raceway, where they will serve as honorary pit crew members during the NASCAR race weekend.

AAA and Ford-along with other affiliated companies-sponsor the nation's largest competition for high school automotive technology students, giving thousands of teens the keys to start their careers in the automotive service industry. More than 9,700 high school juniors and seniors competed in this year's competition with state finals currently underway to determine which 50 teams will move on to the National Finals in Dearborn, Michigan, June 14-16.

In state competitions held throughout April and May, the two-student teams are timed and tested on their abilities to correctly identify and fix intentionally installed "bugs" on identical Ford Focus vehicles.

Ford/AAA Student Auto Skills enables many of its participants to embark on promising careers in the automotive repair industry with a record-high $10.7 million in scholarships offered this year at both the state and national level. Demand for well-trained technicians' remains on the rise with 60 percent of the independent mechanics reported sales up last year over the previous year and 76 percent saying they expect more work, according to an Automotive Service Association survey.

Both the national and the state-wide competitions are organized with the support of Ford personnel, local automotive instructors and the AAA Approved Auto Repair program, a free public service AAA performs to identify quality repair facilities throughout the country.

 About Ford/AAA Student Auto Skills (www.AutoSkills.com)   

Ford/AAA Student Auto Skills is a nationwide automotive technology competition for high school juniors and seniors interested in pursuing careers as automotive service technicians. This year marks the 60th anniversary of the competition that tests students' automotive knowledge, workmanship and problem-solving abilities with a written test as well as a race against the clock to diagnose and properly repair intentionally "bugged" vehicles. Ford and AAA are dedicated to the competition as part of their commitment to the future of automotive service in America. 

About DeWALT (www.dewalt.com)

DeWALT is a leading manufacturer of industrial power tools with more than 300 power tool and equipment products as well as 800 power tool accessories, including corded and cordless drills, saws, hammers, grinders, routers, planers, plate joiners, sanders, lasers, generators, compressors and nailers, as well as saw blades, metal and masonry drill bits, abrasives, screw driving accessories and more. DeWALT tools can be found wherever tools are sold, nationally and internationally. With more than 1,000 factory owned and authorized locations DeWALT has one of the most extensive service and repair networks in North America.

Tags: aaa , ford , roush fenway racing , auto , daytona 500 , dewalt , roush , catalyst public relations