Under the terms of this exclusive partnership, Catalyst will provide Under Armour with comprehensive public relations platforms and strategic counsel to leverage its sports assets, build equity in its executives and expand into new product categories. Key areas of focus are the launch of Under Armour's first-ever running shoe, performance training initiatives and its burgeoning women's apparel line.

"We have long admired Under Armour for the high-quality of their products and for the aggressiveness with which they have built an iconic brand," said Catalyst Managing Partner Bret Werner. "Moreover, we have tremendous admiration for the people of Under Armour, and, as their agency of record, we will work diligently to harness the incredible potential for growth within and beyond the sports world."

Under Armour's broad portfolio of sports assets includes the Under Armour All-America High School Games for a variety of sports, the Under Armour High School Combine series, and the 2009 NFL Combine. Additionally, Under Armour outfits numerous high-profile collegiate athletic programs such as the University of Maryland, Auburn University, Texas Tech University and the University of South Florida - and boasts athlete partnerships with New York Giant Brandon Jacobs, world champion athletes Chris McCormack, and Lindsey Vonn and basketball phenom Brandon Jennings.

"In the few years since its inception, Catalyst has demonstrated a track record of creative, progressive thought and unmatched relationships across multiple media sectors," said Diane Pelkey, Under Armour's Director of Communications. "This is an exciting time for both of our companies, as we remain eager to explore new opportunities and implement creative ideas to help elevate the brand."

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with the foremost brands such as ATP, Ironman, Nestle Purina, SUBWAY Restaurants, Timex, and [yellow tail] to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst, formerly known as Pyramid Public Relations, has offices in New York, Charlotte and Los Angeles.

# # #