New York, NY, March 15, 2010 - Catalyst Public Relations has been named "Boutique PR Agency of the Year" by PRWeek, the industry's largest trade publication.

The prestigious award, which recognizes financial and client growth, client retention and overall creativity and innovation was presented to Catalyst at the annual PRWeek Awards Dinner in New York City, which honors the best-in-class public relations agencies and programs of the year. Additionally, Catalyst earned honorable mention in the overall Agency of the Year category.

This marks the second consecutive year that Catalyst has been recognized by a leading industry media organization, after being named New Consultancy of the Year by The Holmes Report in 2009.

In selecting Catalyst, the PRWeek judges noted "Catalyst focuses on three distinct practice areas: sports, active lifestyle, and entertainment. With three offices across the US, the agency works with a select roster of 15 brands. This model allows the agency's most senior people to work very closely on accounts, something which helped to contribute to the agency's 94 percent client-retention rate."

"This tremendous honor is a credit to our entire team, who dedicate themselves everyday to building our clients' business," said Bret Werner, Catalyst Managing Partner. "To be recognized among some of the most well respected agencies in our industry further validates that our unique approach to client service and staff retention is successful."

About Catalyst

Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with 15 of the foremost brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles.