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Catalyst News

SUBWAY® Restaurants and NASCAR Driver Carl Edwards Bring ‘Footlong Nation Appreciation’ Campaign to Daytona

Driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion has extra incentive to win Sunday's Race

 Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona. 

The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards.  "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."

Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.

 "SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory." 

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Tags: subway , roush fenway racing , carl edwards , nascar , footlong , daytona 500 , footlong nation appreciation , tony pace , sfaft

Catalyst News

SUBWAY® Restaurants Announce ‘Footlong Nation Appreciation’ Campaign to Say ‘Thanks’ for Making Their Footlongs Famous

 Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

MILFORD, CT, February 3, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?

To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.

 "SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."

To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Tags: subway , america\'s favorite footlong , $5 footlong , footlong , subway fresh buzz , tony pace