Baltimore, MD (February 24th, 2010) - Under Armour, (NYSE:UA) the Baltimore-based leader in performance apparel and footwear, announced today the launch of a new national multi-faceted campaign, "Protect This House. I Will.", which features breakout stars from multiple sports and showcases the company's deep-rooted commitment to training and performance.

The :60 spot will also serve to introduce Michael Phelps to the Under Armour family, as the 14-time Olympic gold medalist begins his partnership with the Brand. The commercial will debut on February 27^th on NFL Network and will also run on ESPN, ESPN2, CBS SPORTS, Direct TV, MLB.com, Slam.com, and Stack.com. Under Armour will also utilize multiple social media channels to distribute the spots, including YouTube postings and direct integration into the athletes' Facebook and Twitter accounts. The campaign will run on TV, print, online and out of home advertisements nationwide.

Coinciding with this week's NFL Combine, of which Under Armour is the presenting sponsor, "Protect This House. I Will." chronicles Phelps, as well as Under Armour athletes Milwaukee Bucks rookie Brandon Jennings; former Oklahoma State wide receiver Dez Bryant; and UFC champion Georges St-Pierre, as they endure grueling training sessions. Each athlete then declares his personal "I Will" pledge, vocalizing his own determination and overcoming challenges to "Protect This House." Targeting a younger demographic and inspiring athletes at all levels to perform their best, "Protect This House. I Will." represents the newest iteration of Under Armour's iconic tagline.

"We're very excited to launch 'Protect This House. I Will.', which simultaneously highlights Under Armour's core commitment to combine training and provides an intimate look at some of our most dynamic young athletes. Consistent with Under Armour's mission to make all athletes better, these individuals share an incredible passion to be the best at their sport," said Steve Battista, Under Armour Senior Vice President, Brand. "This is one of our most ambitious efforts to elevate the heritage of our training platform, and we feel that Michael Phelps - a true global icon - is an ideal ambassador for the 'Protect This House. I Will.' message."

"I'm looking forward to a great relationship with Under Armour," said Phelps. "As a Baltimore native, I have always been a fan of the Brand and admired their success. Given our mutual commitment to training, this is a natural partnership, and 'Protect This House. I Will' is a perfect way to kick things off."

Under Armour's partnership with Phelps is another bold move for the Brand, which continues to target premier athletes from across all disciplines, including Jennings, Bryant and St-Pierre, as well as Olympic gold medalist Lindsey Vonn, X-Games gold medalist Lindsey Jacobellis, Olympic volleyball player Kim Glass and lacrosse superstar Paul Rabil.

The "Protect This House. I Will." campaign was co-created by Under Armour's in-house creative team and Shilo (www.shilo.tv) creative production company. Shilo also produced the new spot. Consumers can visit www.underarmour.com to make their own personal "I Will" pledge.

Under Armour, the originators of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.

About Under Armour, Inc.

Under Armour^® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.

MILFORD, Conn., October 1, 2009 -- SUBWAY® Restaurants, the world's largest submarine sandwich franchise, today announced a multi-platform partnership with NBC Sports that will enable the brand to engage with consumers during marquee sporting events.

"We are very pleased to partner with NBC Sports on this groundbreaking, multi-platform sports relationship," said Tony Pace, chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust. "High profile sports work for the SUBWAY brand in a couple of ways. First, it reaches a wide swath of the population, which is very important for a brand of our size. Second, it helps reinforce the health and active dimensions of the SUBWAY brand, which set us apart from our restaurant competitors. We look forward to working with NBC Sports to continue to find ways that drive audiences to NBC and Subway."

Throughout the activation period, SUBWAY and NBC Sports will encourage viewers to tune-in to featured sporting events and make SUBWAY their food of choice for the occasion. Co-branded promotional segments featuring SUBWAY Famous Fan Michael Phelps and SUBWAY brand ambassador Jared Fogle will air in 4Q'09 and 1Q'10 on highly rated NBC programming during primetime, late night, and on NBC Sports programming including Football Night in America.

The results of a recent consumer survey conducted by NBC Universal showcased that 86 percent of football fans surveyed identified the "Sunday Night is Football Night" tagline; while 73 percent of surveyed eat a meal during football games on Sunday nights.

"Our unique partnership with Subway is a natural extension of NBC Sports' big event strategy," said Mike McCarley, senior vice president, strategic marketing, promotions and communications, NBC Sports. "Nothing brings friends and family together better than great food and big events on TV and having Michael and Jared enjoying Subway while watching TV is exactly what millions of Americans do."

The relationship with NBC Sports offers SUBWAY the opportunity to incorporate "Fresh" messaging including catering options available nationwide into a wide array of programming. Throughout the professional football season, SUBWAY will activate with in-store Point Of Purchase materials showcasing "Sunday Night is SUBWAY Night."

Key highlights of SUBWAY's on-air activation with NBC Sports include:

• SUBWAY "Fresh Take" features that highlight up-and-coming football players during select NBC Sunday Night Football broadcasts.
• SUBWAY will be the presenting sponsor of a special edition of Football Night in America on Wildcard Saturday, Jan. 10, 2010.
• Sponsorship of "Game of the Week" intermission reports airing during each NBC Sports hockey broadcast including the 2010 Winter Classic.
• A series of "Fresh Take" features will air during the U. S. Figure Skating Championships in Jan. 2010 highlighting these world-class athletes

Additionally, SUBWAY will have a presence on Sunday Night Football Extra, an HD quality video player on NBCSports.com that simulcasts "Sunday Night Football" games and allows fans to access content throughout the season.

About SUBWAY^® Restaurants

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

About NBC Sports

NBC Sports, known for amassing large audiences while presenting the most prestigious properties in sports, represents superior production that elevates sport, broad promotion and mutually-beneficial partnerships.

As evidence of NBC Sports' ability to amass large audiences, over the past year, NBC Sports broadcast two record-breaking television events: The Beijing Olympic Games, the most watched event in U.S. television history with 215 million viewers and Super Bowl XLIII, which achieved the largest single audience in U.S. television history with a record 152 million viewers. NBC Sports is now home to eight of the top ten most-watched events in U.S. television history.

NBC Sports partners with many of the most powerful brands in sports. NBC Sports has broadcast 16 Super Bowls, tied with CBS for the most Super Bowls broadcast by a single network. As America's Olympic Network, NBC has broadcast more Olympics than any other network and owns the rights to the Olympic Games through 2012. NBC is also home to "NBC Sunday Night Football," the premier primetime NFL game of the week. Other prestigious NBC Sports properties include Notre Dame football, the U.S. Open Championship, The Ryder Cup, Presidents Cup, Kentucky Derby, Preakness Stakes, Wimbledon, French Open and the Stanley Cup Final.

CHICAGO - (August 5, 2008) - Travelers considering getting away this fall now have three more reasons to take a vacation. Hyatt Resorts® today announced its "Three for Free" promotion in partnership with American Express® at its properties in the U.S., Caribbean and Mexico.

From September 1, 2008 to December 19, 2008, Hyatt Resorts guests can receive three free rewards during their stay when they book a "Three for Free" package, which includes a free night, a complimentary room upgrade and a full breakfast for two daily. A minimum length of stay is required at the resort.

Additionally, guests using any American Express Card to pay for their room will also receive a luxurious welcome amenity upon check-in as well as a complimentary late check-out.

At a Hyatt resort, guests may experience a property's wide array of destination-themed sports and leisure activities along with signature treatments at award-winning Hyatt Pure™ spas.

For more information on the "Three for Free" promotion and to learn more about specific resort activities, travelers can go online to www.hyatt3forfree.com or call (800) 55-HYATT.

"Anyone looking for the ultimate vacation value this fall will want to take advantage of the tremendous package of travel benefits provided by Hyatt Resorts' "Three for Free" promotion," said Scott Seed, director of business and leisure marketing, Hyatt Hotels & Resorts. "Hyatt Resorts is committed to delivering the premier travel destination experience and the "Three for Free" promotion allows travelers to get even more out of their vacation, from check-in to check-out. Guests who book with their American Express card will receive additional welcome amenities to make their trip even more memorable."

18 Hyatt Resorts in unique locations across North America create a true destination experience for their guests, and include the following participating properties:

- Hyatt Regency Chesapeake Bay Golf Resort, Spa & Marina - third night free
- Hyatt Regency Hill Country Resort & Spa - third night free
- Hyatt Regency Lost Pines Resort & Spa - third night free
- Hyatt Regency Maui Resort & Spa - third night free
- Hyatt Regency Monterey Resort & Spa - third night free
- Hyatt Regency Waikiki Resort & Spa - third night free
- Park Hyatt Beaver Creek Resort & Spa - third night free
- Hyatt Grand Champions Resort, Villas & Spa - fourth night free
- Hyatt Key West Resort & Spa - fourth night free
- Hyatt Regency Cancun Caribe Resort - fourth night free
- Hyatt Regency Coconut Point Resort & Spa - fourth night free
- Hyatt Regency Grand Cypress - fourth night free
- Hyatt Regency Huntington Beach Resort & Spa - fourth night free
- Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch - fourth night free
- Hyatt Regency Tamaya Resort & Spa - fourth night free
- Hyatt Regency Lake Tahoe Resort, Spa & Casino -fifth nights free
- Grand Hyatt Kauai Resort & Spa - fifth night free
- Hyatt Regency Aruba Resort & Casino - fifth night free

About Global Hyatt Corporation
Global Hyatt Corporation, headquartered in Chicago, is one of the world's premier hotel companies. The hotels owned, operated, managed or franchised by its subsidiaries provide authentic hospitality to guests in 45 countries through a passionate commitment to personalized service, cultural relevance, and the environment. Global Hyatt subsidiaries own, operate, manage or franchise more than 365 hotels and resorts worldwide under the Hyatt®, Hyatt Regency®, Hyatt Resorts™, Grand Hyatt®, Park Hyatt®, Hyatt Place®, Hyatt Summerfield Suites® and Andaz™ brands with additional properties under development on five continents. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc., operator of Hyatt Vacation Club®. The success of Global Hyatt is driven by the commitment and energy of the approximately 90,000 men and women around the world who provide exceptional service to hotel guests. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or visiting www.hyatt.com.