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Catalyst News

FLORIDA RESIDENT AND NFL ROOKIE C.J. SPILLER NAMED GRAND MARSHAL FOR SUBWAY® JALAPENO 250 POWERED BY COCA-COLA

DAYTONA BEACH, Fla. - SUBWAY® Restaurants spokesperson and Buffalo Bills rookie C.J. Spiller has been named Grand Marshal for the SUBWAY® Jalapeño 250 Powered By Coca-Cola NASCAR Nationwide Series race at Daytona International Speedway on Friday night, July 2.

"As Grand Marshal, Spiller will utter the most famous words in racing, giving the command of: 'Gentlemen, start your engines!" said Track President Robin Braig.

"I appreciate the opportunity to be part of such an exciting event at NASCAR's greatest venue with my friends from SUBWAY Restaurants and Coca-Cola," said Spiller. "This is my first race and I am sure it will be a night of action-packed excitement and a great way to kick off the Fourth of July weekend."

Spiller, of Lake Butler, Fla., is a rookie running back for the Buffalo Bills.  He was an All-American at Clemson University and was selected ninth overall in the 2010 NFL Draft. SUBWAY® Restaurants is also a primary sponsor of Carl Edwards and the No. 99 Roush Fenway Racing Ford Fusion. The SUBWAY® colors will adorn the No. 99 car Saturday night, July 3 under the lights at DIS for the 52 ^nd annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race.

 "We look forward to welcoming C.J. to the hallowed grounds of Daytona International Speedway," said Braig. "We're proud to have SUBWAY and Coca-Cola team up again to sponsor one of the most anticipated NASCAR Nationwide Series races of the year."

The SUBWAY® Jalapeño 250 Powered By Coca-Cola will mark the on-track debut of the new NASCAR Nationwide Series car.

Tickets for the Coke Zero 400 Weekend Powered By Coca-Cola on July 1-3 are available on your web-enabled phone at mobile.daytonainternationalspeedway.com, online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Tags: grand marshal , nascar , cj spiller , jalapeno 250 , daytona , dis , coca-cola , subway

Catalyst News

The Hartford Seeks America's Best Stories from the Road

The Hartford 200 program to award winner with Chevy Equinox and visit from NASCAR driver Clint Bowyer

HARTFORD, Conn., May 5, 2010 - Whether driving great distances for work, transporting kids to after-school programs or heading off into the sunset, many Americans spend a great deal of their lives in their automobile.

The Hartford Financial Services Group, Inc. (NYSE: HIG) understands the vital and emotional role that driving plays in people's lives and wants to celebrate drivers who spend their lives behind the wheel.  To help commemorate its 200^th anniversary, The Hartford announced today the launch of The Hartford 200 program which seeks peoples' personal stories "from the road."

Now through June 15, consumers who feel like they live in their car - whether driving 200 miles per month, or even 200 miles per day - are encouraged to submit their stories at www.TheHartford200.com. The best story will win an incredible grand prize that includes a new Chevrolet Equinox, a hometown visit from The Hartford-sponsored NASCAR Sprint Cup Series driver Clint Bowyer, a VIP race experience, and recognition in a special print advertisement in their hometown.

In addition to a short written essay, entries may include photography and video. There will be five finalists chosen and consumers will be asked to vote on who they think has the best story. The finalists will be selected by a combination of consumer vote and a blue ribbon panel comprised of Richard Childress Racing drivers Bowyer and veteran Jeff Burton, team owner Richard Childress and The Hartford executives. The four runner-ups will receive a $200 gas card and a signed memorabilia package.

"The Hartford understands that millions of Americans have deep connections with their cars, whether it's taking their kids to soccer practice, driving long-distance for their job to support their family or hitting the open road for fun," said Mitchell Jawitz, vice president, The Hartford. "Behind every wheel is a personal story that conveys a driver's connection with their vehicle. The Hartford 200 recognizes every day people with extraordinary stories of how their car helps keep their lives moving forward uninterrupted." 

The Hartford is the primary sponsor of Bowyer's Richard Childress Racing (RCR) No. 33 Chevrolet Impala for three Sprint Cup Series races, including this weekend at Darlington (S.C.) Raceway, Pocono (Pa.) Raceway (August 1) and Auto Club Speedway in California (October 1), as well as associate sponsor for the remaining 2010 events. The Hartford is also an associate sponsor of Burton in the Sprint Cup Series.

"My job as a race car driver requires me to have a dependable automobile and through The Hartford 200 I will have the opportunity to hear driving stories from the across the country," said Clint Bowyer. "Connecting with fans is incredibly important to me and I look forward to meeting the winner, hearing their story in person and taking them for a drive."  

About The Hartford

Celebrating 200 years, The Hartford (NYSE: HIG) is an insurance-based financial services company that serves households, businesses and employees by helping to protect their assets and income from risks, and by managing wealth and retirement needs. A Fortune 500 company, The Hartford is recognized widely for its service expertise and as one of the world's most ethical companies. More information on the company and its financial performance is available at www.thehartford.com.

To learn more about The Hartford's automotive insurance products, consumers can visit http://hartfordauto.thehartford.com.

About Richard Childress Racing 

Richard Childress Racing (www.rcrracing.com) has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2010 Sprint Cup Series lineup includes Kevin Harvick (No. 29 Shell-Pennzoil Chevrolet), Jeff Burton (No. 31 Caterpillar Chevrolet) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper Chevrolet). Bowyer and John Wes Townley drives the No. 21 Zaxby's Chevrolet in the 2010 Nationwide Series, Austin Dillon drives the No. 3 Bass Pro Shops Chevrolet in the 2010 Camping World Truck Series and Tim George Jr. drives the No 31 RCR Development Chevrolet in the 2010 ARCA Racing Series presented by RE/MAX and Menards. Ty Dillon, Sean Caisse, Ryan Gifford and Stephen Leicht are RCR developmental drivers in both asphalt and dirt track racing.

HIG-PC

Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995.  We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially.  Investors should consider the important risks and uncertainties that may cause actual results to differ.  These important risks and uncertainties include those discussed in our Quarterly Reports on Form 10-Q, our 2009 Annual Report on Form 10-K and the other filings we make with the Securities and Exchange Commission.  We assume no obligation to update this release, which speaks as of the date issued.

Tags: the hartford , www.thehartford200.com , nascar , clint bowyer , the hartford 200 , anniversary , richard childress racing

Catalyst News

SUBWAY® Restaurants and NASCAR Driver Carl Edwards Bring ‘Footlong Nation Appreciation’ Campaign to Daytona

Driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion has extra incentive to win Sunday's Race

 Fans to Select 'America's Favorite Footlong' via Online Vote;

City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank

DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY^® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona. 

The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.

"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards.  "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."

Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.

To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.

 "SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory." 

About SUBWAY^® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.

Tags: subway , roush fenway racing , carl edwards , nascar , footlong , daytona 500 , footlong nation appreciation , tony pace , sfaft

Catalyst News

NASCAR and Two Dozen Official Brand Partners Team with Brookshire’s for Promotion Offering Fans Savings on Products and Tickets

More than 125 Brookshire Grocery locations to launch multi-faceted in-store program as sport's focus turns to the Chase for the NASCAR Sprint Cup

September 30, 2009 (Daytona Beach, Fla.) - As race fans gear up for the NASCAR Chase for the Sprint Cup - the sport's 10-race playoff shootout - shoppers at more than 125 Brookshire's Food & Pharmacy locations across Texas, Arkansas, Louisiana and Mississippi can get close to the action with a wide range of in-store activities rewarding them with savings on products from official NASCAR partners, a valuable NASCAR Sprint Cup ticket offer, and the opportunity to win a trip the NASCAR Sprint Cup Series Champion's Week in Las Vegas.

Beginning September 30, all Brookshire's locations, including its retail outlet at Texas Motor Speedway, will showcase special "Chase for the Savings" promotions featuring official NASCAR products from Coca Cola, Kraft, Unilever, Kellogg's, Proctor and Gamble and Mars.  Each store will host displays showcasing the featured products during the five weeks of the program, ending on Nov. 9. 

As part of the promotion, when they purchase $15.00 worth of participating products race at Brookshire's, fans can secure for $99 two front-stretch race tickets for the Dickies 500 NASCAR Sprint Cup Series event at Texas Motor Speedway on Nov. 8.

In addition, customers purchasing the official NASCAR products will have the opportunity to enter a sweepstakes to win a trip to Las Vegas for NASCAR's Sprint Cup Series Champions Week, where they will experience special VIP events and interact with NASCAR drivers and celebrity guests.  Brookshire's location store directors also have the opportunity to win NASCAR prizes by creatively utilizing the partner products in the "Store Director's Display Contest," a competition for the best store display.

"Brookshire's has always been a favorite shopping location for NASCAR fans across the south, and our new partnership with NASCAR will bring the thrill of racing closer than ever to our customers," said Brookshire's President and Chief Executive Officer Rick Rayford. "This program that NASCAR created will reward our customers with great prices, great prizes, a special race ticket offer and special NASCAR-themed displays throughout our stores."

"Among the many benefits of partnering with NASCAR is participating in exclusive, attention-capturing retail promotions such as this, covering the five weeks leading up one of our favorite races of the year at Texas Motor Speedway," said Ben Reiling, Director, Motorsports, Coca-Cola North America.. "Chase for the Savings enables Coca-Cola to refresh and reward all of the race fans who shop at Brookshire's at a time of year when tens of millions of fans are rooting for their driver to win the NASCAR Sprint Cup Series championship."

"By teaming up with Brookshire's, NASCAR partners are helping fans see live NASCAR racing at a crucial playoff race at Texas Motor Speedway and bringing to them the excitement of 'The Chase' in more than 125 stores through this in-store promotion," said Jim O'Connell, Vice President of Corporate Marketing for NASCAR.  "For the five weeks of the promotion, NASCAR official products will be the shining stars at Brookshire's."

In addition, NASCAR provided Brookshire's with consumer marketing support such as Chase-themed store materials and showcasing the promotion on NASCAR.COM.  The promotion will be featured in Brookshire's weekly circulars reaching nearly two million consumers and the store's Celebrate Cooking magazine.

Featured products include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Ritz Crackers, Oreo, Hellman's, Klondike, Ragu, Lipton, M&M's, Snickers, 3 Musketeers, Milky Way, Twix, Frosted Flakes, Yogos Bites, Pop-Tarts, Nutri-Grain, Gillette, Old Spice and Prilosec OTC.

Bulldawg Marketing of Mooresville, N.C. assisted NASCAR with developing this program for their official partners and Brookshire's.

More information about NASCAR Fans Chase for Savings can be found at www.Brookshires.com

About BGC

Since 1928, Brookshire Grocery Co. has operated on the principle of putting people first- customers and employees. Known for friendly service, clean stores and strong community support, BGC operates 156 stores in four states-Texas, Louisiana, Arkansas and Mississippi-with three distribution centers and seven manufacturing facilities. For more information, visit brookshires.com and super1foods.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national stock car series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), the Grand American national series, four regional series, and one local grassroots series, as well as two international series.  NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto. 

Tags: nascar , catalyst public relations , sports , brookshire grocery co. , bgc

Catalyst News

SUBWAY® Restaurants' Jared Fogle Named Grand Marshal for SUBWAY® Jalapeno 250 Powered by Coca-Cola

DAYTONA BEACH, Fla. - SUBWAY® Restaurants national spokesman, Jared Fogle, has been named Grand Marshal for the SUBWAY® Jalapeño 250 Powered By Coca-Cola NASCAR Nationwide Series race at Daytona International Speedway (DIS) on Friday night, July 3 DIS President Robin Braig announced.

Fogle will utter the most famous words in racing, giving the command of: "Gentlemen, start your engines!"

"I really appreciate the opportunity to be part of such an exciting event at NASCAR's greatest venue with my friends from SUBWAY restaurants and Coca-Cola," said Fogle. "I am sure it will be a night of action-packed NASCAR racing and a great way to kick off the Fourth of July weekend."

Fogle, who lost 245 pounds by eating SUBWAY® sandwiches and exercising, celebrated his 10^-year anniversary of keeping the weight off in 2008 and continues to be the leading face for the brand. SUBWAY® Restaurants are also a primary sponsor of Carl Edwards and the No. 99 Roush Fenway Racing Ford Fusion. The SUBWAY® colors will adorn the No. 99 car Saturday night, July 4 under the lights at DIS for the 51^st annual Coke Zero 400 Powered By Coca-Cola NASCAR Sprint Cup Series race.

 "We look forward to welcoming Jared and SUBWAY to the hallowed grounds of Daytona International Speedway," said Braig. "We're proud to have SUBWAY and Coca-Cola team up to sponsor one of the most exciting NASCAR Nationwide Series races of the year."

Tickets for the Coke Zero 400 Weekend Powered By Coca-Cola on July 2-4 are available on your web-enabled phone at mobile.daytonainternationalspeedway.com, online at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP.

Tags: subway , jared fogle , nascar , daytona , catalyst public relations