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Catalyst News

SUBWAY® Restaurants Makes it E-A-S-Y to Win

One in Three Wins Instantly with more than $64 Million Available in Cash, Cars, Trips and Other Prizes

Milford, CT (August 17, 2009) - SUBWAY® restaurants today announced the return of its popular Scrabble at SUBWAY promotion, beginning August 17, 2009.  The easy to play game offers prizes totaling more than $64 million.  Customers will be able to participate three ways - In-Store Instant Win, Online Instant Win and Collect To Win.

In-Store Instant Win gives customers the chance to instantly win cars, trips, free food and beverages, by obtaining game pieces and codes off menu items. Online Instant Win provides customers with a second chance to score prizes, including a $100,000 jackpot, by simply playing their game code at www.subwayfreshbuzz.com.  In the spirit of the Scrabble family game, customers will also be able to play Collect To Win on a virtual Scrabble board, where they can place the letters they have acquired to spell out  "winning words" that yield a wide variety of prizes of cash, vacations, cars, concert tickets, health club memberships, gift cards and more.

SUBWAY restaurants has awarded millions of customers through the Scrabble at SUBWAY promotion since its inception.  Various cash, car and trip prizes winners from 2008 will be featured on packaging, print, broadcast and online creative.  Five new broadcast creative spots will air nationally on network, syndicated and cable programming and print inserts will run in entertainment and sports magazines.

"SUBWAY is where winners eat, from our famous fans to our loyal everyday customers," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust (SFAFT).  "Scrabble at SUBWAY once again gives our customers chances to win thousands of great prizes instantly and through the Collect To Win game."

Prizes include 10 jackpots of $100,000 each, 13 Toyota Prius cars, 100 all-inclusive trips at Beaches Turks & Caicos resort, 16 VIP Live Nation music concert experiences and concert cash, and other prizes from Champs Sports, 24 Hour Fitness, My Coke Rewards, Hasbro Scrabble games and Pogo.com among others, in addition to SUBWAY menu items.

Collect To Win letters are available on 21, 32 and 44 oz cups, sub wraps, apples and specially marked bags of Frito Lay Sun Chips.  Instant Win game pieces can be found on all cups, with extra chances to win on 32 and 44 oz cups. Free letters, with no purchase necessary, are also available through game codes distributed on inserts in top selling entertainment and sports magazines, in USA Today and on sites such as Yahoo! during the week of August 17, and in the Sunday newspaper coupon insert on August 23.

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ABOUT SUBWAY^® RESTAURANTS:

The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing.  For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com.  SUBWAY® is a registered trademark of Doctor's Associates Inc.

Tags: subway restaurants , scrabble at subway , scrabble , subway fresh buzz , tony pace , catalyst public relations