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Catalyst News

attention defenders: it’s not smart to lay a hand on tom brady this season

star quarterback has extra incentive to avoid being sacked in 2009: 'smartwater^® zero sack give back' benefiting Boston Centers for Youth & Families

whitestone, ny (september 14, 2009) - if opposing defenses have a charitable heart, they won't so much as touch quarterback tom brady this year. that's because brady has additional motivation to avoid the pass rush in 2009 - he's teamed with glacéau smartwater^® to create the "smartwater zero sack give back," an initiative that benefits Boston Centers for Youth & Families (BCYF) for each game he goes unsacked during the season. 

for every contest that brady finishes with a jersey that is clean and pure, like his favorite water, smartwater will contribute $5,000 to BCYF, whose mission is to enhance the quality of life for boston's residents by supporting children, youth and families through a wide range of programs and services.  the donation, which will be up to $50,000, will go specifically towards promoting a healthy and active lifestyle-a meaningful cause to smartwater that the brand consistently champions through its philanthropic efforts.  at the end of the season, brady and smartwater will work with BCYF on the most impactful way to allocate the contribution, be it through, among other possibilities, educational classes, scholarships, new sports equipment or upgraded sports facilities.

brady has been a smartwater partner for years and has relied on the electrolyte-enhanced water to keep him well-hydrated on and off the field.  youth and families throughout boston are hopeful that with the help of smartwater's electrolytes and his offensive teammates, brady will be able to help them experience exciting new opportunities in 2010.

"it's always easier to throw touchdown passes from my feet than it is from my back, so i like to avoid getting sacked whenever possible," said brady. "but this year, in addition to helping the team, staying upright will help a great organization like BCYF.  pursuing an active and healthy lifestyle is a cause i feel strongly about, so i'm excited to partner with smartwater on this great program."

"football fans in boston are ready to see tom brady back in action, and now we have an extra reason to hope his teammates protect him on every snap," said mayor thomas m. menino.  "this initiative will greatly benefit children and families in our city."

in 2007, his last full season of play, in which he broke the all-time season touchdown record and was named professional football's most valuable player, brady finished with five "zero sack" games.  his team won all five of those contests.

about glacéau

it all started when one thirsty man named darius wanted better water but couldn't find any worth drinking -- so he decided to make his own.  word got around, thus emerged glacéau,  a fresh new approach to bottled water.  today, glacéau is a leader in the bottled water industry and the pioneer of the enhanced water category -- maker of vitaminwater®, #1 bottled water in the united states; smartwater®, #1 premium bottled water in the united states; and vitaminwater10^TM, the perfect low-calorie combination... only 10 calories per serving, naturally sweetened, great-tasting and packed with the vitamins and nutrients you need throughout the day.  glacéau is all about helping thirsty people like you responsibly hydrate with something truly good for your body.  for more information visit www.glaceau.com.

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Tags: smartwater , glaceau , catalyst public relations , tom brady , boston centers for youth & families , thomas menino , zero sack , vitaminwater , vitaminwater10