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    <title>Catalyst Public Relations Tag Feed for 'sports'</title>
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      <title>Catalyst Public Relations Tag Feed for 'sports'</title>
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      <title>CATALYST NAMED "2010 BOUTIQUE AGENCY OF THE YEAR"</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/catalyst-named-2010-boutique-agency-of-the-year</link>
      <category>Business</category>
      <description>
New York, NY, March 15, 2010 - Catalyst Public Relations has been named "Boutique PR Agency of the Year" by PRWeek, the industry's largest trade publication.
The prestigious award, which recognizes financial and client growth, client retention...</description>
      <dc:creator>Chris Ward</dc:creator>
      <content:encoded><![CDATA[ <p style="text-align: center;"><a href="http://www.prweekus.com/2010-prweek-awards/section/1454/" target="_blank"><img src="http://media.prweekus.com/images/2010/03/10/winner10_button_92107.gif" alt="2010 Boutique Agency of the Year" width="104" height="171" /></a></p>
<p>New York, NY, March 15, 2010 - Catalyst Public Relations has been named "Boutique PR Agency of the Year" by <em><a href="http://www.prweekus.com/2010-prweek-awards/section/1454/" target="_blank">PRWeek</a></em>, the industry's largest trade publication.</p>
<p align="left">The prestigious award, which recognizes financial and client growth, client retention and overall creativity and innovation was presented to Catalyst at the annual <em>PRWeek </em>Awards Dinner in New York City, which honors the best-in-class public relations agencies and programs of the year. Additionally, Catalyst earned honorable mention in the overall Agency of the Year category.</p>
<p align="left">This marks the second consecutive year that Catalyst has been recognized by a leading industry media organization, after being named New Consultancy of the Year by <em><a href="http://www.holmesreport.com/story.cfm?edit_id=10446&typeid=1" target="_blank">The Holmes Report</a> </em>in 2009.</p>
<p align="left">In selecting Catalyst, the <em>PRWeek </em>judges noted "Catalyst focuses on three distinct practice areas: sports, active lifestyle, and entertainment. With three offices across the US, the agency works with a select roster of 15 brands. This model allows the agency's most senior people to work very closely on accounts, something which helped to contribute to the agency's 94 percent client-retention rate."</p>
<p align="left">"This tremendous honor is a credit to our entire team, who dedicate themselves everyday to building our clients' business," said Bret Werner, Catalyst Managing Partner. "To be recognized among some of the most well respected agencies in our industry further validates that our unique approach to client service and staff retention is successful."</p>
<p align="left"><strong>About Catalyst</strong></p>
<p align="left">Catalyst, founded in October of 2005, is at the forefront of strategic media relations through its extensive knowledge of traditional and emerging media. The agency partners with 15 of the foremost brands to reach the hearts and minds of consumers who are passionate about sports, entertainment and leading an active lifestyle. Catalyst is headquartered in New York with offices in Charlotte and Los Angeles.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/prweek">prweek</a> <a href="http://technorati.com/tag/prweek"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/prweek.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/boutique agency of the year">boutique agency of the year</a> <a href="http://technorati.com/tag/boutique agency of the year"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/boutique agency of the year.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/new york city">new york city</a> <a href="http://technorati.com/tag/new york city"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/public relations">public relations</a> <a href="http://technorati.com/tag/public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/bret werner">bret werner</a> <a href="http://technorati.com/tag/bret werner"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/bret werner.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst">catalyst</a> <a href="http://technorati.com/tag/catalyst"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/pr">pr</a> <a href="http://technorati.com/tag/pr"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/pr.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/best in class">best in class</a> <a href="http://technorati.com/tag/best in class"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/best in class.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/agency of the year">agency of the year</a> <a href="http://technorati.com/tag/agency of the year"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/agency of the year.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/honorable mention">honorable mention</a> <a href="http://technorati.com/tag/honorable mention"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/honorable mention.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/winner">winner</a> <a href="http://technorati.com/tag/winner"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/winner.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/holmes report">holmes report</a> <a href="http://technorati.com/tag/holmes report"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/holmes report.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/sports">sports</a> <a href="http://technorati.com/tag/sports"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/sports.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/active lifestyle">active lifestyle</a> <a href="http://technorati.com/tag/active lifestyle"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/active lifestyle.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/entertainment">entertainment</a> <a href="http://technorati.com/tag/entertainment"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/entertainment.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Mon, 15 Mar 2010 12:34:56 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/catalyst-named-2010-boutique-agency-of-the-year</guid>
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      <title>ING New York City Marathon 2009 Official Pace Team will be Powered by TIMEX TapScreen Technology</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/ing-new-york-city-marathon-2009-official-pace-team-will-be-powered-by-timex-tapscreen-technology</link>
      <category>Business</category>
      <description> Revolutionary timing device will help the field "tap" into elevated performance 
MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon,...</description>
      <dc:creator>Chris Ward</dc:creator>
      <content:encoded><![CDATA[ <p style="text-align: center;"> <em>Revolutionary timing device will help the field "tap" into elevated performance</em> </p>
<p>MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon, today announced that the Timex<sup>&#0174;</sup> Ironman<sup>&#0174;</sup> Sleek 150-lap watch with TapScreen<sup>TM</sup> Technology will play a key role in the ING DIRECT Pace Team's efforts to pace the field. The Timex Ironman Sleek 150-Lap with TapScreen Technology is an innovative collection of precision sports timing instruments that conveniently responds to an athlete's touch.</p>
<p>The collection will be used by all 30 official pacers to ensure they maintain their assigned pace, and keep thousands of runners on track to meet their ultimate time goals.</p>
<p>"For decades Timex technology has helped improve race day performances of the world's elite athletes, but this is the first time Timex will officially pace runners in a 45,000-person field," said Heberto Calves, vice president of marketing at Timex. "The Timex Ironman Sleek 150-Lap with TapScreen Technology allows athletes to spend less time managing their wristwatch and more time focusing on performance."</p>
<p>The collection's proprietary TapScreen Technology allows users to easily take laps by "tapping" anywhere on the timepiece's face, rather than having to locate and push buttons mid-stride. The target time pacer feature delivers intuitive audible alerts, indicating when the runner is on pace, slow or fast, and allowing athletes to adjust their speed accordingly. The collection features a large-digit display and curved lens for easy viewing and tapping, and its strong, modern design is engineered to optimize ease-of-use, style and comfort.</p>
<p>In addition to this innovative collection, Timex will also showcase the ING New York City Marathon Timex<sup>&#0174;</sup> Ironman<sup>&#0174;</sup> commemorative watch, an adaptation of the powerful Timex Ironman 150-Lap watch which is co-branded with the official ING New York City Marathon logo. The watch is a commemorative timepiece intended to help the global but exclusive group of athletes who have run the world's most prestigious marathon - past and present - to celebrate their extraordinary achievement.</p>
<p>Both collections will be available for purchase in the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009, for $89.95. The ING New York City Marathon Timex Ironman watch is also available at New York Road Runners' online store (<a href="http://www.nyrr.org/" target="_blank">www.nyrr.org</a>) and its New York City headquarters, as well as at <a href="http://www.timex.com/" target="_blank">www.timex.com</a>. </p>
<p>In 2008, Timex Group USA, Inc. signed on as a sponsor of the ING New York City Marathon through 2011, as part of the company's ongoing initiative to increase the awareness for its state-of-the-art sports and fashion products.  </p>
<p>As part of the partnership, the Timex brand will again be woven into NYRR's multi-faceted marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 1,500 credentialed members of the media during marathon week. As the official timing partner, Timex will also be identified at a number of high profile activation points on race day, including on all clocks throughout the course.</p>
<p>Five members of the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, will compete in the race on behalf of the brand. Elite amateurs Kimberly Hager, from The Woodlands, TX, and Daniel McGrath, of Las Vegas, NV, will join amateur Michael Lavery of Madison, WI, and professional racers Ian Ray of Bulawayo, Zimbabwe, and Dave Harju of Quebec, Canada. They will join 14 Timex employees also participating in the race.</p>
<p>Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series.  With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner. Timex recently announced a unique 15-year partnership with the New York Giants that enables both brands to collaborate on training solutions for athletes globally. As part of the partnership, the Giants' new training facility and corporate headquarters in East Rutherford, NJ, is named the TIMEX Performance Center.<strong>   </strong></p>
<p><strong>About Timex Sports Watches</strong></p>
<p>Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.</p>
<p><strong>About the Timex Group</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally.  Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide.  It is one of the largest watch makers in the world.</p>
<p><strong>New York Road Runners</strong></p>
<p>New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners<strong>. </strong><strong>Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities.</strong><strong> </strong>For more information visit <a href="http://www.nyrr.org/" target="_blank">http://www.nyrr.org/</a>.</p>
<p><strong>The ING New York City Marathon</strong></p>
<p>The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit <span style="text-decoration: underline;"><a href="http://www.ingnycmarathon.org/" target="_blank">http://www.ingnycmarathon.org/</a></span>.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon">new york city marathon</a> <a href="http://technorati.com/tag/new york city marathon"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a 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src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/running">running</a> <a href="http://technorati.com/tag/running"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/running.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/triathlon">triathlon</a> <a href="http://technorati.com/tag/triathlon"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/triathlon.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/watch">watch</a> <a href="http://technorati.com/tag/watch"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/watch.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/sports">sports</a> <a href="http://technorati.com/tag/sports"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/sports.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/fitness">fitness</a> <a href="http://technorati.com/tag/fitness"><img 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border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/marketing.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/public relations">public relations</a> <a href="http://technorati.com/tag/public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Fri, 30 Oct 2009 17:57:49 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/ing-new-york-city-marathon-2009-official-pace-team-will-be-powered-by-timex-tapscreen-technology</guid>
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      <title>Rocco DiSpirito Dishes Up a New Challenge with the Ironman World Championship 70.3</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/rocco-dispirito-dishes-up-a-new-challenge-with-the-ironman-world-championship-703</link>
      <category>Business</category>
      <description>Tampa, Fla., September 30, 2009 - Today, World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, announced that celebrated chef, and author Rocco DiSpirito, will participate in the fourth annual Foster Grant...</description>
      <dc:creator>Chris Ward</dc:creator>
      <content:encoded><![CDATA[ <p><strong>Tampa, Fla., September 30, 2009</strong> - Today, World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, announced that celebrated chef, and author Rocco DiSpirito, will participate in the fourth annual Foster Grant Ironman World Championship 70.3, presented by Ford, taking place on Nov. 14, 2009 in Clearwater, Fla.</p>
<p>DiSpirito, 42, will join more than 1,500 athletes from around the globe to swim 1.2-miles, bike 56-miles and run 13.1-miles, all to be completed in under 7 1/2 hours.</p>
<p>"I am thrilled to have this opportunity to compete in the Ironman World Championship 70.3 event," said DiSpirito.  "I look forward to participating amongst some of the world's most talented athletes."</p>
<p>The accomplished chef and author not only stands out in the kitchen, but also as an athlete.  DiSpirito's triathlon experience consists of participating in a variety of events including the 2007 St Croix Ironman 70.3 and the 2007 Nautica Malibu Triathlon, presented by Toyota. </p>
<p>The average Ironman triathlete spends 10 to 30-plus hours each week training for the Foster Grant Ironman World Championship 70.3. DiSpirito will be managing his training as well as his busy work schedule as a prominent chef.</p>
<p>DiSpirito has owned and operated Union Pacific in New York City's Gramercy Park and 22nd Street Restaurant, which was also home to <em>NBC</em> 's, "The Restaurant" in 2003.  In 1999, he went on to be named <em>Food & Wine's</em> Best New Chef and in 2000 <em>Gourmet</em> magazine deemed him "America's Most Exciting Young Chef."  DiSpirito is the author of five cookbooks, including <em>Flavor, Rocco's Italian American, Rocco's Real Life Recipes</em> and <em>Rocco Gets Real: Cook At Home Everyday</em>.  In March 2010, Rocco will publish his latest book entitled <em>Now Eat This</em>, which is focused on healthy makeovers of America's favorite comfort foods.</p>
<p>Rocco additionally created and starred in the <em>A&E</em> series "Rocco Gets Real," and has been a contributor on Rachel Ray, Good Morning America, The Today Show; a judge on Bravo's "Top Chef," frequent guest chef on NBC's "The Biggest Loser," as well as a competitor on ABC's "Dancing with the Stars."  Rocco has been featured in articles in <em>Fitness, GQ, The New York Times</em> and <em>People Magazine's</em> Sexiest Man alive to name just a few.</p>
<p>For more information on the Foster Grant Ironman World Championship 70.3, please visit: <a href="http://ironman.com/worldchampionship70.3" target="_blank">http://ironman.com/worldchampionship70.3</a>. </p>
<p>All media-related inquiries can be directed to <a href="mailto:Blair@ironman.com">Blair LaHaye</a> at 813-868-5929; <a href="mailto:jessica@ironman.com">Jessica Weidensall</a> at 813-868-5914; <a href="mailto:cward@catalystpublicrelations.com">Chris Ward</a> at 312-235-3282 or <a href="mailto:lbruno@catalystpublicrelations.com">Lisa Bruno </a>at  212-714-7907.</p>
<p><strong>A</strong><strong>bout Ironman</strong></p>
<p>World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3 branded-events, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has more than 60 qualifying events worldwide. Supported by partners that include Ford Motor Company, PowerBar, Timex and Gatorade, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception in 1978 and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on <em>ABC's Wide World of Sports</em>. Each year, more than 150,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, Fla.. The Ironman brand has been featured in a range of media outlets to include <em>NBC</em>, <em>CNN Headline News</em>, <em>Forbes, The Wall Street Journal, People</em>, <em>Sports Illustrated</em>, <em>The New York Times</em> and <em>USA Today</em>.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/rocco dispirito">rocco dispirito</a> <a href="http://technorati.com/tag/rocco dispirito"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/rocco dispirito.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ironman">ironman</a> <a href="http://technorati.com/tag/ironman"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" 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      <pubDate>Wed, 30 Sep 2009 14:30:10 -0400</pubDate>
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      <title>NASCAR and Two Dozen Official Brand Partners Team with Brookshire's for Promotion Offering Fans Savings on Products and Tickets</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/nascar-and-two-dozen-official-brand-partners-team-with-brookshires-for-promotion-offering-fans-savings-on-products-and-tickets</link>
      <category>Business</category>
      <description>More than 125 Brookshire Grocery locations to launch multi-faceted in-store program as sport's focus turns to the Chase for the NASCAR Sprint Cup 
September 30, 2009 (Daytona Beach, Fla.) - As race fans gear up for the NASCAR Chase for the Sprint...</description>
      <dc:creator>Chris Ward</dc:creator>
      <content:encoded><![CDATA[ <p style="TEXT-ALIGN: center"><strong>More than 125 Brookshire Grocery locations to launch multi-faceted in-store program as sport's focus turns to the Chase for the NASCAR Sprint Cup </strong></p>
<p><strong>September 30, 2009 (Daytona Beach, Fla.)</strong> - As race fans gear up for the NASCAR Chase for the Sprint Cup - the sport's 10-race playoff shootout <strong>- </strong>shoppers at more than 125 Brookshire's Food & Pharmacy<strong> </strong>locations across Texas, Arkansas, Louisiana and Mississippi can get close to the action with a wide range of in-store activities rewarding them with savings on products from official NASCAR partners, a valuable NASCAR Sprint Cup ticket offer, and the opportunity to win a trip the NASCAR Sprint Cup Series Champion's Week in Las Vegas.</p>
<p>Beginning September 30, all Brookshire's locations, including its retail outlet at Texas Motor Speedway, will showcase special "Chase for the Savings" promotions featuring official NASCAR products from Coca Cola, Kraft, Unilever, Kellogg's, Proctor and Gamble and Mars.  Each store will host displays showcasing the featured products during the five weeks of the program, ending on Nov. 9. </p>
<p>As part of the promotion, when they purchase $15.00 worth of participating products race at Brookshire's, fans can secure for $99 two front-stretch race tickets for the Dickies 500 NASCAR Sprint Cup Series event at Texas Motor Speedway on Nov. 8.</p>
<p>In addition, customers purchasing the official NASCAR products will have the opportunity to enter a sweepstakes to win a trip to Las Vegas for NASCAR's Sprint Cup Series Champions Week, where they will experience special VIP events and interact with NASCAR drivers and celebrity guests.  Brookshire's location store directors also have the opportunity to win NASCAR prizes by creatively utilizing the partner products in the "Store Director's Display Contest," a competition for the best store display.</p>
<p>"Brookshire's has always been a favorite shopping location for NASCAR fans across the south, and our new partnership with NASCAR will bring the thrill of racing closer than ever to our customers," said Brookshire's President and Chief Executive Officer Rick Rayford. "This program that NASCAR created will reward our customers with great prices, great prizes, a special race ticket offer and special NASCAR-themed displays throughout our stores."</p>
<p>"Among the many benefits of partnering with NASCAR is participating in exclusive, attention-capturing retail promotions such as this, covering the five weeks leading up one of our favorite races of the year at Texas Motor Speedway," said Ben Reiling, Director, Motorsports, Coca-Cola North America.. "Chase for the Savings enables Coca-Cola to refresh and reward all of the race fans who shop at Brookshire's at a time of year when tens of millions of fans are rooting for their driver to win the NASCAR Sprint Cup Series championship."</p>
<p>"By teaming up with Brookshire's, NASCAR partners are helping fans see live NASCAR racing at a crucial playoff race at Texas Motor Speedway and bringing to them the excitement of 'The Chase' in more than 125 stores through this in-store promotion," said Jim O'Connell, Vice President of Corporate Marketing for NASCAR.  "For the five weeks of the promotion, NASCAR official products will be the shining stars at Brookshire's."</p>
<p>In addition, NASCAR provided Brookshire's with consumer marketing support such as Chase-themed store materials and showcasing the promotion on NASCAR.COM.  The promotion will be featured in Brookshire's weekly circulars reaching nearly two million consumers and the store's <em>Celebrate Cooking </em>magazine.</p>
<p>Featured products include Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Powerade, Ritz Crackers, Oreo, Hellman's, Klondike, Ragu, Lipton, M&M's, Snickers, 3 Musketeers, Milky Way, Twix, Frosted Flakes, Yogos Bites, Pop-Tarts, Nutri-Grain, Gillette, Old Spice and Prilosec OTC.</p>
<p>Bulldawg Marketing of Mooresville, N.C. assisted NASCAR with developing this program for their official partners and Brookshire's.</p>
<p>More information about NASCAR Fans Chase for Savings can be found at <a href="http://www.brookshires.com/">www.Brookshires.com</a></p>
<p><strong></strong> </p>
<p><strong>About BGC</strong></p>
<p>Since 1928, Brookshire Grocery Co. has operated on the principle of putting people first- customers and employees. Known for friendly service, clean stores and strong community support, BGC operates 156 stores in four states-Texas, Louisiana, Arkansas and Mississippi-with three distribution centers and seven manufacturing facilities. For more information, visit brookshires.com and super1foods.com.<br /><br /><strong>About NASCAR</strong></p>
<p>The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports.  NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 different languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.</p>
<p>NASCAR consists of three national stock car series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), the Grand American national series, four regional series, and one local grassroots series, as well as two international series.  NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto. </p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/nascar">nascar</a> <a href="http://technorati.com/tag/nascar"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/nascar.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations">catalyst public relations</a> <a href="http://technorati.com/tag/catalyst public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/sports">sports</a> <a href="http://technorati.com/tag/sports"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/sports.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/brookshire grocery co.">brookshire grocery co.</a> <a href="http://technorati.com/tag/brookshire grocery co."><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/brookshire grocery co..rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/bgc">bgc</a> <a href="http://technorati.com/tag/bgc"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/bgc.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Mon, 21 Sep 2009 15:31:02 -0400</pubDate>
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