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Fans to Select 'America's Favorite Footlong' via Online Vote;
City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
MILFORD, CT, February 3, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?
To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.
To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.
"SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."
To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
One in Three Wins Instantly with more than $64 Million Available in Cash, Cars, Trips and Other Prizes
Milford, CT (August 17, 2009) - SUBWAY® restaurants today announced the return of its popular Scrabble at SUBWAY promotion, beginning August 17, 2009. The easy to play game offers prizes totaling more than $64 million. Customers will be able to participate three ways - In-Store Instant Win, Online Instant Win and Collect To Win.
In-Store Instant Win gives customers the chance to instantly win cars, trips, free food and beverages, by obtaining game pieces and codes off menu items. Online Instant Win provides customers with a second chance to score prizes, including a $100,000 jackpot, by simply playing their game code at www.subwayfreshbuzz.com. In the spirit of the Scrabble family game, customers will also be able to play Collect To Win on a virtual Scrabble board, where they can place the letters they have acquired to spell out "winning words" that yield a wide variety of prizes of cash, vacations, cars, concert tickets, health club memberships, gift cards and more.
SUBWAY restaurants has awarded millions of customers through the Scrabble at SUBWAY promotion since its inception. Various cash, car and trip prizes winners from 2008 will be featured on packaging, print, broadcast and online creative. Five new broadcast creative spots will air nationally on network, syndicated and cable programming and print inserts will run in entertainment and sports magazines.
"SUBWAY is where winners eat, from our famous fans to our loyal everyday customers," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust (SFAFT). "Scrabble at SUBWAY once again gives our customers chances to win thousands of great prizes instantly and through the Collect To Win game."
Prizes include 10 jackpots of $100,000 each, 13 Toyota Prius cars, 100 all-inclusive trips at Beaches Turks & Caicos resort, 16 VIP Live Nation music concert experiences and concert cash, and other prizes from Champs Sports, 24 Hour Fitness, My Coke Rewards, Hasbro Scrabble games and Pogo.com among others, in addition to SUBWAY menu items.
Collect To Win letters are available on 21, 32 and 44 oz cups, sub wraps, apples and specially marked bags of Frito Lay Sun Chips. Instant Win game pieces can be found on all cups, with extra chances to win on 32 and 44 oz cups. Free letters, with no purchase necessary, are also available through game codes distributed on inserts in top selling entertainment and sports magazines, in USA Today and on sites such as Yahoo! during the week of August 17, and in the Sunday newspaper coupon insert on August 23.
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ABOUT SUBWAY® RESTAURANTS:
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
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