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Revolutionary timing device will help the field "tap" into elevated performance

MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon, today announced that the Timex^® Ironman^® Sleek 150-lap watch with TapScreen^TM Technology will play a key role in the ING DIRECT Pace Team's efforts to pace the field. The Timex Ironman Sleek 150-Lap with TapScreen Technology is an innovative collection of precision sports timing instruments that conveniently responds to an athlete's touch.

The collection will be used by all 30 official pacers to ensure they maintain their assigned pace, and keep thousands of runners on track to meet their ultimate time goals.

"For decades Timex technology has helped improve race day performances of the world's elite athletes, but this is the first time Timex will officially pace runners in a 45,000-person field," said Heberto Calves, vice president of marketing at Timex. "The Timex Ironman Sleek 150-Lap with TapScreen Technology allows athletes to spend less time managing their wristwatch and more time focusing on performance."

The collection's proprietary TapScreen Technology allows users to easily take laps by "tapping" anywhere on the timepiece's face, rather than having to locate and push buttons mid-stride. The target time pacer feature delivers intuitive audible alerts, indicating when the runner is on pace, slow or fast, and allowing athletes to adjust their speed accordingly. The collection features a large-digit display and curved lens for easy viewing and tapping, and its strong, modern design is engineered to optimize ease-of-use, style and comfort.

In addition to this innovative collection, Timex will also showcase the ING New York City Marathon Timex^® Ironman^® commemorative watch, an adaptation of the powerful Timex Ironman 150-Lap watch which is co-branded with the official ING New York City Marathon logo. The watch is a commemorative timepiece intended to help the global but exclusive group of athletes who have run the world's most prestigious marathon - past and present - to celebrate their extraordinary achievement.

Both collections will be available for purchase in the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009, for $89.95. The ING New York City Marathon Timex Ironman watch is also available at New York Road Runners' online store (www.nyrr.org) and its New York City headquarters, as well as at www.timex.com.

In 2008, Timex Group USA, Inc. signed on as a sponsor of the ING New York City Marathon through 2011, as part of the company's ongoing initiative to increase the awareness for its state-of-the-art sports and fashion products.

As part of the partnership, the Timex brand will again be woven into NYRR's multi-faceted marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 1,500 credentialed members of the media during marathon week. As the official timing partner, Timex will also be identified at a number of high profile activation points on race day, including on all clocks throughout the course.

Five members of the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, will compete in the race on behalf of the brand. Elite amateurs Kimberly Hager, from The Woodlands, TX, and Daniel McGrath, of Las Vegas, NV, will join amateur Michael Lavery of Madison, WI, and professional racers Ian Ray of Bulawayo, Zimbabwe, and Dave Harju of Quebec, Canada. They will join 14 Timex employees also participating in the race.

Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner. Timex recently announced a unique 15-year partnership with the New York Giants that enables both brands to collaborate on training solutions for athletes globally. As part of the partnership, the Giants' new training facility and corporate headquarters in East Rutherford, NJ, is named the TIMEX Performance Center.

About Timex Sports Watches

Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world.

New York Road Runners

New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities. For more information visit http://www.nyrr.org/.

The ING New York City Marathon

The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit http://www.ingnycmarathon.org/.

Tags: new york city marathon

, timex

, ironman

, tapscreen

, running

, triathlon

, watch

, sports

, fitness

, herbie calves

, marketing

, public relations

Catalyst News

Timex Study Examines American Life and the Outdoors

National survey reveals most Americans feel trapped indoors, struggle to find time for outdoor recreation

(June 18, 2009 - MIDDLEBURY, CT) Timex, a leader in outdoor and sports performance timepieces, today unveiled the results of a national survey examining America's relationship with the outdoors.

As many Americans adjust to weather the current economic climate, the survey reveals that more than half of American adults (56%) fantasize about breaking free from their homes and offices to be outdoors, and that more than one-third expect the economy will negatively impact the time they spend outside this summer.

The study, which comes as President Obama proclaims June as National Get Outdoors Month, illuminates a variety of topics including contemporary attitudes towards the outdoors, the most popular outdoor activities across demographic segments, and daily obstacles to spending time outdoors.

"Timex Expedition is dedicated to helping Americans get outside and reconnect with nature," said Heberto Calves, vice president of marketing at Timex. "This study reinforces the need for outdoor leaders like Timex Expedition to help Americans find ways to make the outdoors a larger part of their everyday lives."

According to the study, the vast majority of Americans (93%) agree spending time outdoors relieves stress and makes them feel refreshed, yet TV, computers and indoor social activities have a stranglehold on the American weekend. Millennials (ages 18-24) spend almost 10 hours per day on the computer and socializing with friends, yet less than two hours outdoors. Similarly, young parents spend nine hours per day caring for their children and four hours daily watching TV, yet less than two hours outdoors.

"You don't have to go to extremes to enjoy the benefits of spending time outdoors," said world-renowned mountaineer and Timex Expedition brand ambassador Conrad Anker. "The answer can be as simple as walking or biking to errands that are closer to home, parking away from the office and walking a small part of your daily commute, or moving family meals outside for a picnic."

The survey also sheds light on outdoor recreation and seasonal trends. While Americans of all ages are in agreement that May and June are the best months to get outdoors, the activities of choice vary sharply according to age:

Millennials gravitate towards fitness and exploration activities such as walking (90%), swimming (76%), running (66%), and hiking/camping (37%).
Young parents (25-34) are more prone to family and neighborhood-centric activities including picnicking (57%), playing in their backyards (66%) and visiting and neighborhood parks (56%)
Baby Boomers predominantly enjoy gardening (64%).

The study was conducted among 1,122 Americans ages 18 and older using Greenfield Online from April 28 to May 1, 2009. The margin of error at a 95% confidence level is +/- 3%. For the complete results, please send inquiries to timex@catalystpublicrelations.com.

About the Timex Expedition Brand:

Timex® Expedition® watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, the Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. The brand recently launched "Return the Outdoors," a joint endeavour with the Conservation Alliance and American alpinist Conrad Anker to inspire Americans to get outdoors and reconnect with nature. The brand's Web site, TimexExpedition.com, hosts content, forums and tools designed to make the outdoors more accessible to our everyday lives.

About Timex

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

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Tags: timex

, timex expedition

, expedition

, outdoors

, survey

, catalyst public relations

Catalyst News

New York Giants and TIMEX Announce Partnership to Collaborate on Training Solutions

Partnership Includes Naming Rights of the New Training Facility and Corporate Headquarters

Middlebury, CT & East Rutherford, NJ - (June 17, 2009) Timex Group USA, Inc. announced today a unique partnership with the New York Giants that enables both brands the opportunity to collaborate on training solutions for athletes of all levels that participate in various sports across the world. This partnership grants TIMEX, one of the world's largest watch companies, the naming rights for the Giants' new training facility and corporate headquarters. The facility will be named the TIMEX Performance Center.

The 15-year partnership with the New York Giants is part of the company's ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products.

"I am excited that we have secured a partnership between two great American icons-Timex Group and the New York Giants-both with great families behind them" said Hans-Kristian Hoejsgaard, Timex Group President and Chief Executive Officer. "Like Timex Group, the Giants organization operates at the highest level. I have the greatest respect for what they have built and look forward to many years of collaboration."

In addition to the naming rights, TIMEX, as the Official Performance Equipment of the New York Giants, will have its brand integrated into the Giants game day experience at Giants Stadium during the 2009 season and the Giants' new stadium set to open in 2010. At the new stadium, Giants fans will see a TIMEX "Countdown to Kick-off Clock" on the video towers that encircle the perimeter of the facility. Additional branding programs include a major sponsorship with New York Giants Radio Network, Giants.com, the "Giants GameDay" television show on WNBC, and placement within the Giants' health and fitness magazine, "Giants Health Monitor," which is distributed in more than 10,000 doctors' offices around the New York metro area.

"This is more than a marketing relationship," said New York Giants President and Chief Executive Officer John Mara. "This is about achieving the highest possible performance for our organization and our team. We look forward to working with TIMEX and utilizing their digital technology in training our athletes. The positive results we achieve will be in part due to our use of TIMEX devices in our team's training programs."

"This exciting partnership brings together two iconic brands - TIMEX and the New York Giants-with a strong heritage, shared values, and a very loyal fan and customer base," said Adam Gurian, President, TIMEX. "Having the opportunity to display the TIMEX brand on-site at the new team facility and work closely with a first-class organization like the Giants makes this relationship a natural fit with tremendous potential to grow both our brands."

The TIMEX Performance Center will host the annual TIMEX Multisport Team Training Camp, which will create an opportunity to share insight amongst the most accomplished professional endurance athletes and professional football players / coaches and trainers. The TIMEX Multisport Team is comprised of a complementary mix of amateur and professional athletes from around the world who serve as brand ambassadors for TIMEX.

An advisory board, comprised of Giants medical and strength & conditioning personnel and TIMEX athletes and coaches, will also be formed. This new advisory board will meet quarterly to share insights, discuss the latest trends in athlete training, and provide input on new product development and review product usage and testing. The board will collectively publish articles and reports on training and conditioning techniques as well as various research studies to enhance consumer training programs.

"TIMEX is a trusted brand for all athletes in terms of training. They are nationally recognized for an outstanding assortment of products - from training instruments to men's and women's style watches," added Steve Tisch, New York Giants Chairman and Executive Vice President. "It was important for us to find the right partner who shares our core principles and values. This partnership will enable our coaches and players the opportunity to utilize the best high-end training equipment throughout our offseason preparation and the NFL season."

TIMEX'S presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training timepieces priced at various levels, TIMEX has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.

About TIMEX:

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, TIMEX is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

About New York Giants:

A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With seven (7) championships, including a victory over the 18-0 New England Patriots in Super Bowl XLII at the conclusion of the 2007 season, and with more than 600 victories, the Giants are considered one of sports all-time great franchises. Headquartered at the TIMEX Performance Center in East Rutherford, NJ, the Giants enter their 85^th season of play this fall.

Tags: giants

, new york giants

, timex

, training facility

, football

, nfl

, catalyst

Catalyst News

TIMEX Unveils Ironman® Dress Chronograph Collection

MIDDLEBURY, CT - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex® Ironman® Dress Chronograph collection, a series of stunning analog timepieces representing a sharp departure from the traditionally digital style of performance sport.

The collection boldly interprets the strength of the athletic spirit, expressing the contemporary sportsman's energetic lifestyle within a dynamic arrangement that is equal parts distinguished and powerful.

A dramatic crossbar reaches across the base of the stainless steel bezel, alluding to the Timex Ironman brand's signature oval form, and joins the four-bolt, stainless steel case to reinforce the piece's digital heritage. The collection's intricately layered dial is further accentuated when the familiar INDIGLO® night-light is activated.

"The Timex Ironman Dress Chronograph captures the brand's signature elements, and re-invents them in its premiere analog offering," said Heberto Calves, vice president of marketing for Timex. "Historically celebrated as a digital pioneer, Timex Ironman continues to express the active ideal with precision and innovation."

The collection is available in four styles, including striking combinations of orange, yellow, black and white. The 30-minute chronograph function measures 1/20^th seconds, seconds and minutes.

The iconic Ironman logo adorns the handsome, comfort-driven rubber strap, in another subtle expression of the collection's performance roots.

The Timex Ironman Dress Chronograph collection will be available for purchase in July 2009 at international sports specialty retailers worldwide, as well as TimexIronman.com.

Timex recently introduced the Timex® Ironman® Race Trainer^TM, a digital heart rate monitor distinguished by its ability to wirelessly sync with a user's computer, currently available worldwide. Additional Timex Ironman collections include Sleek, 30-Lap and Wireless Fitness Tracker.

About Timex Sports Watches:

About the Timex Group

Tags: timex

, ironman

, dress chronograph

, heberto calves

, analog timepieces

, indiglo

, catalyst public relations

Catalyst News

Timex Showcases Innovative Training Devices At Winter OR 2009

Timex® Ironman® Race Trainer^TM HRM Wirelessly Syncs with an Athlete's Computer Brand Features Sport Collections and Online Training Plans for Athletes of All Levels

(December 5, 2008 - Middlebury, CT) Timex, a leader in outdoor and sports performance timepieces, will once again showcase its robust portfolio of Timex® Ironman® timepieces at Outdoor Retailer Winter Market 2009.

Among the brand's newest and most innovative collections is the Timex® Ironman® Race Trainer^TM digital heart rate monitor series, a collection of technologically advanced training aids designed for modern endurance athletes and fitness enthusiasts worldwide.

The signature function of the Race Trainer series is its ability to wirelessly deliver precise training data to a user's computer, and help committed athletes realize long-term training goals. It consists of a watch, chest sensor and USB device, and utilizes ANT+ Sport^TM wireless technology to sync with the brand's online training programs powered by TrainingPeaks^TM at TimexIronman.com.

"The Race Trainer's interactive benefits demonstrate Timex's commitment to fostering a deep customer connection that extends beyond the initial purchase," said Heberto Calves, Vice President of Marketing at Timex. "Timex Ironman timepieces are designed to help everyone, from the basic health and wellness shopper to the elite Ironman athlete, realize their fitness and competitive goals."

The Timex Ironman Race Trainer collection boasts a 10-workout log, a 5-segment variable-intensity interval timer, and 50-lap memory for each workout with average heart rate per lap. The chronograph or interval workout review provides average/peak heart rate, time spent in target heart rate zone and calories burned.

Available in men's and women's styles, the Timex Ironman Race Trainer HRM is available for purchase worldwide at international sporting goods stores and sports specialty retailers, as well as timexironman.com.

Additional Timex Ironman products will also be showcased at this year's show. The Timex® Ironman® Road Trainer^TM heart rate monitor series features a single workout, 50-lap chronograph with average heart rate per lap and a customizable training zone to complement five automatically set zones. The device utilizes digital FM transmissions to eliminate signal cross-talk and fight electronic interference.

The brand's unique interactive online community at TimexIronman.com provides complimentary training programs for athletes of all levels by six-time Ironman World Championship winner and highly recognized coach Dave Scott. The site also features blogs from the more than 40 professional and amateur Timex Multisport Team athletes, featuring training advice and tips, as well as information on Timex's hottest training accessories and performance timepieces.

The new Timex Ironman 30-Lap Collection is a series of stylish, user-friendly fitness watches designed to help women who strive to live an active lifestyle realize their wellness ambitions. The collection is based on the iconic 30-lap, but re-designed specifically for women with a more feminine look and slimmer profile, to be worn all day long. Available in pink, white, blue, gray and black styles, the collection boasts 30-lap memory recall, 24-hour countdown timer with countdown/stop, countdown/repeat, and forward/backward options, top pusher for easy lap and split viewing option, two time zones, alarm, INDIGLO® night-light with NIGHT-MODE® feature, and water-resistance to 100 meters.

The new Timex Ironman 30-Lap Collection will be available for purchase in February 2009 at TimexIronman.com for $50, as well as in sporting goods stores and sports specialty retailers nationwide.

About Timex Sports Watches:

Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.

About the Timex Group:

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Timex was founded in 1854, and has been designing, manufacturing and selling innovative timepieces for more than 150 years. Timex Group companies manufacture and sell watches under numerous brands including Timex, Versace, Valentino, Salvatore Ferragamo, Guess, GC, Vincent Bérard, Versus, TX, Marc Ecko, Nautica and Opex. Timex Group has over 5,000 employees worldwide and is privately held.

Tags: timex

, timex ironman

, race trainer

, hrm

, heart rate monitor

, ant+

, heberto calves

, timexironman.com

, ken mandelkern

, rob bronfeld

, outdoor retailer