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    <title>Catalyst Public Relations Tag Feed for 'timex'</title>
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      <title>Catalyst Public Relations Tag Feed for 'timex'</title>
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      <description>The Catalyst Podcast delivers in-depth analysis and candid discussions about the strategic mindset behind successful integrated public relations and marketing campaigns for leading lifestyle brands.</description>
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      <title>ING New York City Marathon 2009 Official Pace Team will be Powered by TIMEX TapScreen Technology</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/ing-new-york-city-marathon-2009-official-pace-team-will-be-powered-by-timex-tapscreen-technology</link>
      <category>Business</category>
      <description> Revolutionary timing device will help the field "tap" into elevated performance 
MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon,...</description>
      <dc:creator>Chris Ward</dc:creator>
      <content:encoded><![CDATA[ <p style="text-align: center;"> <em>Revolutionary timing device will help the field "tap" into elevated performance</em> </p>
<p>MIDDLEBURY, CT, October 26, 2009 - Timex Group USA, Inc., a principal sponsor and the exclusive official timing partner of the ING New York City Marathon, today announced that the Timex<sup>&#0174;</sup> Ironman<sup>&#0174;</sup> Sleek 150-lap watch with TapScreen<sup>TM</sup> Technology will play a key role in the ING DIRECT Pace Team's efforts to pace the field. The Timex Ironman Sleek 150-Lap with TapScreen Technology is an innovative collection of precision sports timing instruments that conveniently responds to an athlete's touch.</p>
<p>The collection will be used by all 30 official pacers to ensure they maintain their assigned pace, and keep thousands of runners on track to meet their ultimate time goals.</p>
<p>"For decades Timex technology has helped improve race day performances of the world's elite athletes, but this is the first time Timex will officially pace runners in a 45,000-person field," said Heberto Calves, vice president of marketing at Timex. "The Timex Ironman Sleek 150-Lap with TapScreen Technology allows athletes to spend less time managing their wristwatch and more time focusing on performance."</p>
<p>The collection's proprietary TapScreen Technology allows users to easily take laps by "tapping" anywhere on the timepiece's face, rather than having to locate and push buttons mid-stride. The target time pacer feature delivers intuitive audible alerts, indicating when the runner is on pace, slow or fast, and allowing athletes to adjust their speed accordingly. The collection features a large-digit display and curved lens for easy viewing and tapping, and its strong, modern design is engineered to optimize ease-of-use, style and comfort.</p>
<p>In addition to this innovative collection, Timex will also showcase the ING New York City Marathon Timex<sup>&#0174;</sup> Ironman<sup>&#0174;</sup> commemorative watch, an adaptation of the powerful Timex Ironman 150-Lap watch which is co-branded with the official ING New York City Marathon logo. The watch is a commemorative timepiece intended to help the global but exclusive group of athletes who have run the world's most prestigious marathon - past and present - to celebrate their extraordinary achievement.</p>
<p>Both collections will be available for purchase in the Timex booth at the ING New York City Marathon Health and Fitness Expo from October 29 to October 31, 2009, for $89.95. The ING New York City Marathon Timex Ironman watch is also available at New York Road Runners' online store (<a href="http://www.nyrr.org/" target="_blank">www.nyrr.org</a>) and its New York City headquarters, as well as at <a href="http://www.timex.com/" target="_blank">www.timex.com</a>. </p>
<p>In 2008, Timex Group USA, Inc. signed on as a sponsor of the ING New York City Marathon through 2011, as part of the company's ongoing initiative to increase the awareness for its state-of-the-art sports and fashion products.  </p>
<p>As part of the partnership, the Timex brand will again be woven into NYRR's multi-faceted marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 1,500 credentialed members of the media during marathon week. As the official timing partner, Timex will also be identified at a number of high profile activation points on race day, including on all clocks throughout the course.</p>
<p>Five members of the Timex Multisport Team, a group of 40+ elite athletes who compete in major multisport events worldwide, will compete in the race on behalf of the brand. Elite amateurs Kimberly Hager, from The Woodlands, TX, and Daniel McGrath, of Las Vegas, NV, will join amateur Michael Lavery of Madison, WI, and professional racers Ian Ray of Bulawayo, Zimbabwe, and Dave Harju of Quebec, Canada. They will join 14 Timex employees also participating in the race.</p>
<p>Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series.  With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner. Timex recently announced a unique 15-year partnership with the New York Giants that enables both brands to collaborate on training solutions for athletes globally. As part of the partnership, the Giants' new training facility and corporate headquarters in East Rutherford, NJ, is named the TIMEX Performance Center.<strong>   </strong></p>
<p><strong>About Timex Sports Watches</strong></p>
<p>Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.</p>
<p><strong>About the Timex Group</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally.  Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide.  It is one of the largest watch makers in the world.</p>
<p><strong>New York Road Runners</strong></p>
<p>New York Road Runners, founded in 1958, is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually, and together with our magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners<strong>. </strong><strong>Our youth programs provide running to nearly 100,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities.</strong><strong> </strong>For more information visit <a href="http://www.nyrr.org/" target="_blank">http://www.nyrr.org/</a>.</p>
<p><strong>The ING New York City Marathon</strong></p>
<p>The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing nearly 105,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the nearly 788,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit <span style="text-decoration: underline;"><a href="http://www.ingnycmarathon.org/" target="_blank">http://www.ingnycmarathon.org/</a></span>.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon">new york city marathon</a> <a href="http://technorati.com/tag/new york city marathon"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a 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href="http://www.catalystpublicrelations.com/press-room/tag/watch">watch</a> <a href="http://technorati.com/tag/watch"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/watch.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/sports">sports</a> <a href="http://technorati.com/tag/sports"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/sports.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/fitness">fitness</a> <a href="http://technorati.com/tag/fitness"><img 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border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/marketing.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/public relations">public relations</a> <a href="http://technorati.com/tag/public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Fri, 30 Oct 2009 17:57:49 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/ing-new-york-city-marathon-2009-official-pace-team-will-be-powered-by-timex-tapscreen-technology</guid>
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      <title>Timex Study Examines American Life and the Outdoors</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-study-examines-american-life-and-the-outdoors</link>
      <category>Business</category>
      <description>National survey reveals most Americans feel trapped indoors, struggle to find time for outdoor recreation
(June 18, 2009 - MIDDLEBURY, CT) Timex, a leader in outdoor and sports performance timepieces, today unveiled the results of a national survey...</description>
      <dc:creator>Tristan Panasik</dc:creator>
      <content:encoded><![CDATA[ <p style="text-align: center;"><em>National survey reveals most Americans feel trapped indoors, </em><em>struggle to find time for outdoor recreation</em></p>
<p>(June 18, 2009 - MIDDLEBURY, CT) Timex, a leader in outdoor and sports performance timepieces, today unveiled the results of a national survey examining America's relationship with the outdoors.</p>
<p>As many Americans adjust to weather the current economic climate, the survey reveals that more than half of American adults (56%) fantasize about breaking free from their homes and offices to be outdoors, and that more than one-third expect the economy will negatively impact the time they spend outside this summer.</p>
<p>The study, which comes as President Obama proclaims June as National Get Outdoors Month, illuminates a variety of topics including contemporary attitudes towards the outdoors, the most popular outdoor activities across demographic segments, and daily obstacles to spending time outdoors.</p>
<p>"Timex Expedition is dedicated to helping Americans get outside and reconnect with nature," said Heberto Calves, vice president of marketing at Timex. "This study reinforces the need for outdoor leaders like Timex Expedition to help Americans find ways to make the outdoors a larger part of their everyday lives."</p>
<p>According to the study, the vast majority of Americans (93%) agree spending time outdoors relieves stress and makes them feel refreshed, yet TV, computers and indoor social activities have a stranglehold on the American weekend. Millennials (ages 18-24) spend almost 10 hours per day on the computer and socializing with friends, yet less than two hours outdoors. Similarly, young parents spend nine hours per day caring for their children and four hours daily watching TV, yet less than two hours outdoors.</p>
<p>"You don't have to go to extremes to enjoy the benefits of spending time outdoors," said world-renowned mountaineer and Timex Expedition brand ambassador Conrad Anker. "The answer can be as simple as walking or biking to errands that are closer to home, parking away from the office and walking a small part of your daily commute, or moving family meals outside for a picnic."</p>
<p>The survey also sheds light on outdoor recreation and seasonal trends. While Americans of all ages are in agreement that May and June are the best months to get outdoors, the activities of choice vary sharply according to age:</p>
<ul type="disc">
<li>Millennials gravitate towards fitness and exploration activities such as walking (90%), swimming (76%), running (66%), and hiking/camping (37%).</li>
<li>Young parents (25-34) are more prone to family and neighborhood-centric activities including picnicking (57%), playing in their backyards (66%) and visiting and neighborhood parks (56%)</li>
<li>Baby Boomers predominantly enjoy gardening (64%).</li>
</ul>
<p>The study was conducted among 1,122 Americans ages 18 and older using Greenfield Online from April 28 to May 1, 2009. The margin of error at a 95% confidence level is +/- 3%. For the complete results, please send inquiries to <a href="mailto:timex@catalystpublicrelations.com">timex@catalystpublicrelations.com</a>.</p>
<p><strong>About the Timex Expedition Brand:</strong></p>
<p>Timex&#0174; Expedition&#0174; watches were derived from the virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. Taking both styling and material cues from outdoor gear and apparel, the Timex Expedition brand delivers reliable, accurate and comfortable outdoor instruments that expertly capture the essence of the outdoor lifestyle. The brand recently launched "Return the Outdoors," a joint endeavour with the Conservation Alliance and American alpinist Conrad Anker to inspire Americans to get outdoors and reconnect with nature. The brand's Web site, <a href="http://www.returntotheoutdoors.com/">TimexExpedition.com</a>, hosts content, forums and tools designed to make the outdoors more accessible to our everyday lives.</p>
<p><strong>About Timex</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.</p>
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<p align="center"><strong>#          #          #</strong></p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex expedition">timex expedition</a> <a href="http://technorati.com/tag/timex expedition"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex expedition.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/expedition">expedition</a> <a href="http://technorati.com/tag/expedition"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/expedition.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/outdoors">outdoors</a> <a href="http://technorati.com/tag/outdoors"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/outdoors.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/survey">survey</a> <a href="http://technorati.com/tag/survey"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/survey.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations">catalyst public relations</a> <a href="http://technorati.com/tag/catalyst public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Mon, 29 Jun 2009 06:00:00 -0400</pubDate>
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      <title>New York Giants and TIMEX Announce Partnership to Collaborate on Training Solutions</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/new-york-giants-and-timex-announce-partnership-to-collaborate-on-training-solutions</link>
      <category>Business</category>
      <description> Partnership Includes Naming Rights of the New Training Facility and Corporate Headquarters 
Middlebury, CT &amp; East Rutherford, NJ - (June 17, 2009) Timex Group USA, Inc. announced today a unique partnership with the New York Giants that enables...</description>
      <dc:creator>Tristan Panasik</dc:creator>
      <content:encoded><![CDATA[ <p style="text-align: center;"> <em>Partnership Includes Naming Rights of the New Training Facility </em><em>and Corporate Headquarters<strong> </strong></em></p>
<p style="text-align: left;"><strong><em></em></strong><strong><br /></strong><strong>Middlebury, CT & East Rutherford, NJ </strong>- (June 17, 2009) Timex Group USA, Inc. announced today a unique partnership with the New York Giants that enables both brands the opportunity to collaborate on training solutions for athletes of all levels that participate in various sports across the world.  This partnership grants TIMEX, one of the world's largest watch companies, the naming rights for the Giants' new training facility and corporate headquarters.  The facility will be named the <strong>TIMEX Performance Center</strong>.<strong>   </strong></p>
<p>The 15-year partnership with the New York Giants is part of the company's ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products.</p>
<p>"I am excited that we have secured a partnership between two great American icons-Timex Group and the New York Giants-both with great families behind them" said Hans-Kristian Hoejsgaard, Timex Group President and Chief Executive Officer.  "Like Timex Group, the Giants organization operates at the highest level.  I have the greatest respect for what they have built and look forward to many years of collaboration."</p>
<p>In addition to the naming rights, TIMEX, as the Official Performance Equipment of the New York Giants, will have its brand integrated into the Giants game day experience at Giants Stadium during the 2009 season and the Giants' new stadium set to open in 2010.  At the new stadium, Giants fans will see a TIMEX "Countdown to Kick-off Clock" on the video towers that encircle the perimeter of the facility.  Additional branding programs include a major sponsorship with New York Giants Radio Network, Giants.com, the "Giants GameDay" television show on WNBC, and placement within the Giants' health and fitness magazine, "Giants Health Monitor," which is distributed in more than 10,000 doctors' offices around the New York metro area.</p>
<p>"This is more than a marketing relationship," said New York Giants President and Chief Executive Officer John Mara. "This is about achieving the highest possible performance for our organization and our team.  We look forward to working with TIMEX and utilizing their digital technology in training our athletes.  The positive results we achieve will be in part due to our use of TIMEX devices in our team's training programs."</p>
<p>"This exciting partnership brings together two iconic brands - TIMEX and the New York Giants-with a strong heritage, shared values, and a very loyal fan and customer base," said Adam Gurian, President, TIMEX. "Having the opportunity to display the TIMEX brand on-site at the new team facility and work closely with a first-class organization like the Giants makes this relationship a natural fit with tremendous potential to grow both our brands."</p>
<p>The TIMEX Performance Center will host the annual TIMEX Multisport Team Training Camp, which will create an opportunity to share insight amongst the most accomplished professional endurance athletes and professional football players / coaches and trainers.  The TIMEX Multisport Team is comprised of a complementary mix of amateur and professional athletes from around the world who serve as brand ambassadors for TIMEX.</p>
<p>An advisory board, comprised of Giants medical and strength & conditioning personnel and TIMEX athletes and coaches, will also be formed.  This new advisory board will meet quarterly to share insights, discuss the latest trends in athlete training, and provide input on new product development and review product usage and testing.  The board will collectively publish articles and reports on training and conditioning techniques as well as various research studies to enhance consumer training programs.</p>
<p>"TIMEX is a trusted brand for all athletes in terms of training.  They are nationally recognized for an outstanding assortment of products - from training instruments to men's and women's style watches," added Steve Tisch, New York Giants Chairman and Executive Vice President. "It was important for us to find the right partner who shares our core principles and values.  This partnership will enable our coaches and players the opportunity to utilize the best high-end training equipment throughout our offseason preparation and the NFL season."</p>
<p>TIMEX'S presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the New York City Marathon, Ironman Triathlon event series and several worldwide marathon sponsorships.  With a wide array of wellness and training timepieces priced at various levels, TIMEX has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.</p>
<p><strong>About </strong><strong>TIMEX</strong><strong>:</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, TIMEX is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide.  It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.</p>
<p><strong>About New York Giants:</strong></p>
<p>A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925.  With seven (7) championships, including a victory over the 18-0 New England Patriots in Super Bowl XLII at the conclusion of the 2007 season, and with more than 600 victories, the Giants are considered one of sports all-time great franchises.  Headquartered at the TIMEX Performance Center in East Rutherford, NJ, the Giants enter their 85<sup>th</sup> season of play this fall. </p>
<p><!--more-->FOR MORE INFORMATION: <br /><br />For TIMEX:</p>
<p>Rob Bronfeld, Catalyst Public Relations</p>
<p>212-714-7909</p>
<p><a href="mailto:RBronfeld@catalystpublicrelations.com">RBronfeld@catalystpublicrelations.com</a></p>
<p> </p>
<p>For New York Giants:</p>
<p>Pat Hanlon</p>
<p>201-939-2036</p>
<p><a href="mailto:Hanlon@giants.nfl.net">Hanlon@giants.nfl.net</a></p>
<p> </p>
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<p> </p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/giants">giants</a> <a href="http://technorati.com/tag/giants"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/giants.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/new york giants">new york giants</a> <a href="http://technorati.com/tag/new york giants"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/new york giants.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/training facility">training facility</a> <a href="http://technorati.com/tag/training facility"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/training facility.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/football">football</a> <a href="http://technorati.com/tag/football"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/football.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/nfl">nfl</a> <a href="http://technorati.com/tag/nfl"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/nfl.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst">catalyst</a> <a href="http://technorati.com/tag/catalyst"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Sat, 20 Jun 2009 11:09:55 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/new-york-giants-and-timex-announce-partnership-to-collaborate-on-training-solutions</guid>
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      <title>TIMEX Unveils Ironman Dress Chronograph Collection</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-unveils-ironman-dress-chronograph-collection</link>
      <category>Business</category>
      <description>MIDDLEBURY, CT - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex® Ironman® Dress Chronograph collection, a series of stunning analog timepieces representing a sharp departure from the traditionally...</description>
      <dc:creator>Tristan Panasik</dc:creator>
      <content:encoded><![CDATA[ <p>MIDDLEBURY, CT - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex&#0174; Ironman&#0174; Dress Chronograph collection, a series of stunning analog timepieces representing a sharp departure from the traditionally digital style of performance sport.<br /><br />The collection boldly interprets the strength of the athletic spirit, expressing the contemporary sportsman's energetic lifestyle within a dynamic arrangement that is equal parts distinguished and powerful.<br /><br />A dramatic crossbar reaches across the base of the stainless steel bezel, alluding to the Timex Ironman brand's signature oval form, and joins the four-bolt, stainless steel case to reinforce the piece's digital heritage. The collection's intricately layered dial is further accentuated when the familiar INDIGLO&#0174; night-light is activated.<br /><br />"The Timex Ironman Dress Chronograph captures the brand's signature elements, and re-invents them in its premiere analog offering," said Heberto Calves, vice president of marketing for Timex. "Historically celebrated as a digital pioneer, Timex Ironman continues to express the active ideal with precision and innovation."<br /><br />The collection is available in four styles, including striking combinations of orange, yellow, black and white. The 30-minute chronograph function measures 1/20<sup>th</sup> seconds, seconds and minutes.</p>
<p>The iconic Ironman logo adorns the handsome, comfort-driven rubber strap, in another subtle expression of the collection's performance roots.</p>
<p>The Timex Ironman Dress Chronograph collection will be available for purchase in July 2009 at international sports specialty retailers worldwide, as well as <a href="http://www.timex.com/">TimexIronman.com</a>.</p>
<p>Timex recently introduced the Timex&#0174; Ironman&#0174; Race Trainer<sup>TM</sup>, a digital heart rate monitor distinguished by its ability to wirelessly sync with a user's computer, currently available worldwide.  Additional Timex Ironman collections include Sleek, 30-Lap and Wireless Fitness Tracker. </p>
<p><strong>About Timex Sports Watches:</strong></p>
<p>Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first licensed Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.</p>
<p><strong>About the Timex Group</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally.  Founded in 1854, Timex has become part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide.  It is one of the largest watch makers in the world.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ironman">ironman</a> <a href="http://technorati.com/tag/ironman"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ironman.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/dress chronograph">dress chronograph</a> <a href="http://technorati.com/tag/dress chronograph"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/dress chronograph.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/heberto calves">heberto calves</a> <a href="http://technorati.com/tag/heberto calves"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/heberto calves.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/analog timepieces">analog timepieces</a> <a href="http://technorati.com/tag/analog timepieces"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/analog timepieces.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/indiglo">indiglo</a> <a href="http://technorati.com/tag/indiglo"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/indiglo.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations">catalyst public relations</a> <a href="http://technorati.com/tag/catalyst public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Tue, 17 Feb 2009 16:25:35 -0500</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/timex-unveils-ironman-dress-chronograph-collection</guid>
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      <title>Timex Showcases Innovative Training Devices At Winter OR 2009</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-showcases-innovative-training-devices-at-winter-or-2009</link>
      <category>Business</category>
      <description>Timex® Ironman® Race TrainerTM HRM Wirelessly Syncs with an Athlete's Computer Brand Features Sport Collections and Online Training Plans for Athletes of All Levels
(December 5, 2008 - Middlebury, CT) Timex, a leader in outdoor and sports...</description>
      <dc:creator>Tristan Panasik</dc:creator>
      <content:encoded><![CDATA[ <p><em>Timex&#0174; Ironman&#0174; Race Trainer<sup>TM</sup> HRM Wirelessly Syncs with an Athlete's Computer </em><em>Brand Features Sport Collections and Online Training Plans for Athletes of All Levels</em></p>
<p>(December 5, 2008 - Middlebury, CT) Timex, a leader in outdoor and sports performance timepieces, will once again showcase its robust portfolio of Timex&#0174; Ironman&#0174; timepieces at Outdoor Retailer Winter Market 2009.</p>
<p>Among the brand's newest and most innovative collections is the Timex&#0174; Ironman&#0174; Race Trainer<sup>TM</sup> digital heart rate monitor series, a collection of technologically advanced training aids designed for modern endurance athletes and fitness enthusiasts worldwide.</p>
<p>The signature function of the Race Trainer series is its ability to wirelessly deliver precise training data to a user's computer, and help committed athletes realize long-term training goals. It consists of a watch, chest sensor and USB device, and utilizes ANT+ Sport<sup>TM</sup> wireless technology to sync with the brand's online training programs powered by TrainingPeaks<sup>TM</sup> at <a href="http://timexironman.trainingpeaks.com/">TimexIronman.com</a>. </p>
<p>"The Race Trainer's interactive benefits demonstrate Timex's commitment to fostering a deep customer connection that extends beyond the initial purchase," said Heberto Calves, Vice President of Marketing at Timex. "Timex Ironman timepieces are designed to help everyone, from the basic health and wellness shopper to the elite Ironman athlete, realize their fitness and competitive goals."</p>
<p>The Timex Ironman Race Trainer collection boasts a 10-workout log, a 5-segment variable-intensity interval timer, and 50-lap memory for each workout with average heart rate per lap. The chronograph or interval workout review provides average/peak heart rate, time spent in target heart rate zone and calories burned.</p>
<p>Available in men's and women's styles, the Timex Ironman Race Trainer HRM is available for purchase worldwide at international sporting goods stores and sports specialty retailers, as well as <a href="http://www.timex.com/">timexironman.com</a>.</p>
<p>Additional Timex Ironman products will also be showcased at this year's show. The Timex&#0174; Ironman&#0174; Road Trainer<sup>TM</sup> heart rate monitor series features a single workout, 50-lap chronograph with average heart rate per lap and a customizable training zone to complement five automatically set zones. The device utilizes digital FM transmissions to eliminate signal cross-talk and fight electronic interference.</p>
<p>The brand's unique interactive online community at <a href="http://www.timexironman.com/">TimexIronman.com</a> provides complimentary training programs for athletes of all levels by six-time Ironman World Championship winner and highly recognized coach Dave Scott. The site also features blogs from the more than 40 professional and amateur Timex Multisport Team athletes, featuring training advice and tips, as well as information on Timex's hottest training accessories and performance timepieces.</p>
<p>The new Timex Ironman 30-Lap Collection is a series of stylish, user-friendly fitness watches designed to help women who strive to live an active lifestyle realize their wellness ambitions. The collection is based on the iconic 30-lap, but re-designed specifically for women with a more feminine look and slimmer profile, to be worn all day long. Available in pink, white, blue, gray and black styles, the collection boasts 30-lap memory recall, 24-hour countdown timer with countdown/stop, countdown/repeat, and forward/backward options, top pusher for easy lap and split viewing option, two time zones, alarm, INDIGLO&#0174; night-light with NIGHT-MODE&#0174; feature, and water-resistance to 100 meters.</p>
<p>The new Timex Ironman 30-Lap Collection will be available for purchase in February 2009 at <a href="http://timexironman.trainingpeaks.com/">TimexIronman.com</a> for $50, as well as in sporting goods stores and sports specialty retailers nationwide.</p>
<p><strong>About Timex Sports Watches:</strong></p>
<p>Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for endurance athletes, having introduced the first Ironman brand watch in 1986. The Timex Ironman legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices, fitness aids and wellness timepieces. Timex Ironman timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of American History.</p>
<p><strong>About the Timex Group:</strong></p>
<p>Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Timex was founded in 1854, and has been designing, manufacturing and selling innovative timepieces for more than 150 years. Timex Group companies manufacture and sell watches under numerous brands  including Timex, Versace, Valentino, Salvatore Ferragamo, Guess, GC, Vincent B&eacute;rard, Versus, TX, Marc Ecko, Nautica and Opex. Timex Group has over 5,000 employees worldwide and is privately held.</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex ironman">timex ironman</a> <a href="http://technorati.com/tag/timex ironman"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex ironman.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/race trainer">race trainer</a> <a href="http://technorati.com/tag/race trainer"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/race trainer.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/hrm">hrm</a> <a href="http://technorati.com/tag/hrm"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/hrm.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/heart rate monitor">heart rate monitor</a> <a href="http://technorati.com/tag/heart rate monitor"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/heart rate monitor.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ant+">ant+</a> <a href="http://technorati.com/tag/ant+"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ant+.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/heberto calves">heberto calves</a> <a href="http://technorati.com/tag/heberto calves"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/heberto calves.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timexironman.com">timexironman.com</a> <a href="http://technorati.com/tag/timexironman.com"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timexironman.com.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ken mandelkern">ken mandelkern</a> <a href="http://technorati.com/tag/ken mandelkern"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ken mandelkern.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/rob bronfeld">rob bronfeld</a> <a href="http://technorati.com/tag/rob bronfeld"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/rob bronfeld.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/outdoor retailer">outdoor retailer</a> <a href="http://technorati.com/tag/outdoor retailer"><img 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      <pubDate>Tue, 17 Feb 2009 16:11:20 -0500</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/timex-showcases-innovative-training-devices-at-winter-or-2009</guid>
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      <title>Timex Group USA, Inc. Named as Principal Sponsor and Exclusive Official Timing Partner for the ING New York City Marathon</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-group-usa-inc-named-as-principal-sponsor-and-exclusive-official-timing-partner-for-the-ing-new-york-city-marathon</link>
      <category>Business</category>
      <description>Leading Watch Manufacturer's Partnership with New York Road Runners Creates an Opportunity to Engage a Global Audience on the World's Biggest Stage 
Middlebury, CT - Timex Group USA, Inc. announced today an agreement with New York Road Runners that...</description>
      <dc:creator>Tristan Panasik</dc:creator>
      <content:encoded><![CDATA[ <p align="left"><em>Leading Watch Manufacturer's Partnership with New York Road Runners Creates an Opportunity to Engage a Global Audience on the World's Biggest Stage </em></p>
<p align="left">Middlebury, CT - Timex Group USA, Inc. announced today an agreement with New York Road Runners that establishes one of the world's leading watch companies as the official timing sponsor of the ING New York City Marathon. Timex Group USA, Inc. signed on to sponsor the ING New York City Marathon for four years, from 2008 through 2011, as part of the company's ongoing initiative to increase the awareness of its state-of-the-art sports and fashion products. The TIMEX Group has secured this sponsorship for its TIMEX brand.</p>
<p align="left">"Timex is excited to be involved with the ING New York City Marathon, which annually brings together the best group of runners, including a large percentage of first-time marathoners to the world's largest stage," says Adam Gurian, President, Timex. "We are excited about the partnership between these two iconic brands. Timex celebrates the human spirit and is as diverse as the runners in the marathon."</p>
<p align="left"><!--more-->Timex's presence in the fitness world has been evident for years via its sponsorship of the Ironman Triathlon event series. With a wide array of wellness and training timepieces priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle in a cost-effective manner.</p>
<p align="left">"We are proud to welcome Timex Corporation to the New York Road Runner's family as the official timing sponsor of the ING New York City Marathon," says Mary Wittenberg, president & CEO of New York Road Runners. "Timex is a trusted brand for runners and the timing category is integral to the sport. It was important for us to find the right partner who shares our core principles and values in promoting health and fitness and Timex is a perfect match."</p>
<p align="left">In 2009, Timex brand will unveil an officially licensed timepiece bearing the official ING New York City Marathon logo, which will be available via multiple outlets including NYRRs' online store, as well as NYRR's headquarters in New York City.</p>
<p align="left">The Timex brand will be woven into NYRR's multi-faceted Marathon advertising campaign via print, online and out-of-home media. Timex will also be the presenting sponsor of the week-long Media Center at Tavern on the Green - home to over 750 media personnel during Marathon week.</p>
<p align="left">As the official timing sponsor, Timex will be identified on a number of high profile activation points throughout the course including: all three start and finish clocks, the split time clocks at the 5k, 10k, 13.1m and 20m marks, and clocks on top of the lead vehicles for the men's, women's and wheelchair races.</p>
<p align="left">Timex will showcase its line of wellness timepieces at the Health & Fitness Expo during race week and will have the right to use the ING New York City Marathon trademark and trade name in advertising, promotion, publicity and merchandising programs throughout the length of the partnership.</p>
<p align="left">
<p align="left"><strong>About Timex:</strong></p>
<p>Timex Group, with over 5,000 employees, is one of the top watch companies in the world. Timex was founded in 1854, and has been designing, manufacturing and selling innovative timepieces for more than 150 years. Timex Group companies manufacture and sell watches under numerous brands in many different market segments including Timex, TX, Ironman, Expedition, Valentino, Salvatore Ferragamo, Vincent Berard, Versace, Versus, Guess, GC, Marc Ecko, Nautica, and Opex.</p>
<p><strong>New York Road Runners </strong></p>
<p>New York Road Runners is celebrating its 50th anniversary in 2008. NYRR is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Its road races and other fitness programs draw upwards of 300,000 runners annually, and together with <em>New York Runner </em>magazine and website support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon, as well as a road race nearly every weekend plus many track and cross country events. NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. The youth programs provide running to 30,000 schoolchildren in New York City and around the country who would otherwise have few or no fitness opportunities. For more information, visit <a href="http://www.nyrr.org">www.nyrr.org</a>.</p>
<p><strong>The ING New York City Marathon </strong></p>
<p>The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing more than 98,000 applicants. The race attracts many world-class professional athletes, not only for the more than $600,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and more than 300 million worldwide television viewers. As any one of the nearly 750,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information visit <a href="http://www.ingnycmarathon.org">www.ingnycmarathon.org</a>.</p>
<p><strong>FOR MORE INFORMATION: </strong></p>
<p><strong>For Timex: Rob Bronfeld, Catalyst 212-300-2411 </strong><a href="mailto:RBronfeld@catalystpublicrelations.com"><strong>RBronfeld@catalystpublicrelations.com</strong></a><strong> </strong></p>
<p><strong>For New York Road Runners: Justin Edelman, Edelman 212-704-4430 </strong><a href="mailto:Justin.Edelman@edelman.com"><strong>Justin.Edelman@edelman.com</strong></a><strong>  </strong></p>
<p style="text-align: center;"><strong># # #</strong> </p>
</p><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ing">ing</a> <a href="http://technorati.com/tag/ing"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ing.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon">new york city marathon</a> <a href="http://technorati.com/tag/new york city marathon"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/new york city marathon.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/road runners">road runners</a> <a href="http://technorati.com/tag/road runners"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/road runners.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/adam gurian">adam gurian</a> <a href="http://technorati.com/tag/adam gurian"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/adam gurian.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ironman">ironman</a> <a href="http://technorati.com/tag/ironman"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ironman.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/mary wittenberg">mary wittenberg</a> <a href="http://technorati.com/tag/mary wittenberg"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/mary wittenberg.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/"></a> <a href="http://technorati.com/tag/"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Thu, 30 Oct 2008 14:35:49 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/timex-group-usa-inc-named-as-principal-sponsor-and-exclusive-official-timing-partner-for-the-ing-new-york-city-marathon</guid>
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    <item>
      <title>TIMEX Introduces Timex Ironman Wireless Fitness Tracker</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-introduces-timex-ironman-wireless-fitness-tracker</link>
      <category>Business</category>
      <description>Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace  Middlebury, CT - March 26, 2008 - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex Ironman Wireless Fitness Tracker, a watch...</description>
      <dc:creator>Ingrid Getzan</dc:creator>
      <content:encoded><![CDATA[ <p><em>Digital Transmitter and Watch System Calculates Calories, Distance, Steps and Pace</em><br /> <strong><br /> Middlebury, CT - March 26, 2008</strong> - Timex, a leader in outdoor and sports performance timepieces, today introduced the Timex Ironman Wireless Fitness Tracker, a watch and digital transmitter system designed to help users track their daily activity in order to realize their active lifestyle ambitions.<br /> <!--more--><br /> The Wireless Fitness Tracker&#39;s digital transmitter easily clips to the waist and wirelessly relays information to a fashionable, highly functional Timex Ironman Sleek wristwatch that displays calories, distance, steps and pace.<br /> <br /> &quot;The Wireless Fitness Tracker is designed for women on the go who strive to live a healthy and active lifestyle,&quot; said Heberto Calves, vice president of sports marketing. &quot;It&#39;s sleek, lightweight and simple to operate, and it encourages users to discover their hidden potential - whether those goals are to take the stairs instead of the elevator, get back into the routine of walking, or become a triathlete.&quot;<br /> <br /> Available in pink, blue and black, the Wireless Fitness Tracker has intuitive controls and boasts the following features:</p> <ul> 	<li>Wireless, all-day activity tracker</li> 	<li>50-lap memory recall chronograph with lap, split, speed, pace, distance and total stoppage time</li> 	<li>Lap information including time, distance and pace</li> 	<li>Training log that stores workouts by date, with best lap, average lap, distance per lap, pace per lap, total time and total calories</li> 	<li>Timer with countdown stop or repeat</li> 	<li>Interval timer with 5 segments</li> 	<li>Automatic interval repetition counter</li> 	<li>3 alarms with daily, weekday, weekend and day-of-week options</li> 	<li>2 time zones</li> 	<li>INDIGLO night-light with NIGHT-MODE feature</li> 	<li>Easily replaceable battery for watch and digital transmitter</li> 	<li>Water resistant 50m<br /> </li> </ul> The Timex Ironman Wireless Fitness Tracker will be available for purchase May 2008 at <a href="http://www.timex.com" target="_blank">www.timex.com</a> for $89.95, as well as in sporting goods stores nationwide.<br /> <br /> <strong>About Timex:</strong><br /> Timex Corporation is the nation&#39;s leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the globe at your favorite sporting goods store and many fine department stores, or may be purchased by visiting <a href="http://www.timex.com" target="_blank">www.timex.com</a>. Timex products can be found on the wrists of many great athletes competing in Ironman events world-wide.<br /> <br /> # # #<br /> <br /> FOR MORE INFORMATION:<br /> Catalyst - April White/Ken Mandelkern<br /> (212) 643-1068<br /> <a href="mailto:awhite@catalystpublicrelations.com" target="_blank">awhite@catalystpublicrelations.com</a><br /> <a href="mailto:kmandelkern@catalystpublicrelations.com" target="_blank">kmadelkern@catalystpublicrelations.com</a><br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/ironman wireless fitness tracker">ironman wireless fitness tracker</a> <a href="http://technorati.com/tag/ironman wireless fitness tracker"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ironman wireless fitness tracker.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/ironman">ironman</a> <a href="http://technorati.com/tag/ironman"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/ironman.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations">catalyst public relations</a> <a href="http://technorati.com/tag/catalyst public relations"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/catalyst public relations.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Wed, 19 Mar 2008 12:19:05 -0400</pubDate>
      <guid isPermaLink="false">http://www.catalystpublicrelations.com/press-room/rss-read/timex-introduces-timex-ironman-wireless-fitness-tracker</guid>
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      <title>Timex Launches 'Reture to the Outdoors with Timex Expedition' Campaign</title>
      <link>http://www.catalystpublicrelations.com/press-room/rss-read/timex-launches-reture-to-the-outdoors-with-timex-expedition-campaign</link>
      <category>Business</category>
      <description>Partnerships with World Renowned Alpinist and Conservation Alliance Underscore Brand's Commitment to Outdoor Lifestyles    Middlebury, CT - January 24, 2008 - The Timex Expedition brand is launching a much anticipated 'Return to the...</description>
      <dc:creator>Ingrid Getzan</dc:creator>
      <content:encoded><![CDATA[ <em>Partnerships with World Renowned Alpinist and Conservation Alliance Underscore Brand&#39;s Commitment to Outdoor Lifestyles </em><br /> <br /> <strong> Middlebury, CT - January 24, 2008</strong> - The Timex Expedition brand is launching a much anticipated &#39;Return to the Outdoors&#39; campaign in conjunction with the 2008 Winter Outdoor Retailer Show in an effort to inspire Americans to get outdoors and reconnect with nature.<br /> <!--more--><br /> &quot;As work hours and commutes grow longer, and online activities and video games continue to capture the attention of future generations, the outdoors has become a distant memory-or even a foreign land-for many,&quot; said Heberto Calves, vice president of marketing for Timex. &quot;The goal of this campaign is to reestablish a balance of indoor and outdoor activities for people who feel they spend more time navigating traffic jams than outdoor adventures.&quot;<br /> <br /> As a part of the campaign, Timex will partner with The Conservation Alliance and world-class alpinist and rock climber Conrad Anker through a series of inspirational films, contests and online campaigns designed to help people make the outdoors more accessible and better integrated into their everyday lives. Each film will feature an outdoor icon sharing early memories of outdoor adventures and experiences that shaped his or her outlook on life.<br /> <br /> &quot;I applaud Timex for encouraging Americans to reconnect with nature,&quot; said Conrad  Anker, a Timex spokesperson and Conservation Alliance board member. &quot;It is essential that people of all ages connect with the outdoors, for themselves and for the world that we all inhabit.&quot;<br /> <br /> For more than 150 years, Timex has provided innovative, well-designed, affordable and reliable timepieces. Today the watch manufacturer builds timepieces for the world&#39;s most accomplished outdoorsmen and millions of outdoor enthusiasts nationwide.<br /> Timex Expedition watches were derived from virtually indestructible 1960s infantry watches and adapted to meet the explosive growth in popularity of outdoor activities. In the late 1970s, Timex introduced a popular camper watch that featured army green and canvas styling.<br /> <br /> Taking both styling and material cues from outdoor gear and apparel, the casual but functional collection expertly captured the essence of the outdoor lifestyle. In doing so, it effectively defined and created a new watch category. The brand collection currently includes a range of watches from classic everyday styles with outdoor cues to advanced technology for outdoor adventurers.<br /> <br /> <strong>&#39;Return to the Outdoors&#39; Online Contest </strong><br /> Starting Feb. 2, people will have a chance to win outdoor adventure prizes and Timex Expedition watches through a promotion on <a href="http://www.returntotheoutdoors.com" target="_blank">www.returntotheoutdoors.com</a>. Participants can enter to win by sharing their story on how the outdoors became an important part of their lives. Submissions, which can be in multimedia or text format, will be voted on by visitors to the website. Each of the two categories-multimedia and text-will have one grand prize winner, seven finalists and 32 semi-finalists.<br /> <strong><br /> About Conservation Alliance</strong><br /> The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. Since its inception in 1989, the Alliance has contributed more than $6 million to grassroots environmental groups. Alliance funding has helped save over 38 million acres of wildlands; stop or remove 26 dams; and preserve access to more than 16,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see <a href="http://www.conservationalliance.com" target="_blank">www.conservationalliance.com</a>.<br /> <br /> <strong>About Timex</strong><br /> Timex Corporation is the nation&#39;s leading watch manufacturer. With a large and varied line of watches, Timex has a style for everyone -- from the locker room to the board room. Timex is committed to developing ergonomic, comfortable, durable and fashionable watches with innovative features that enable customers to meet their performance and lifestyle expectations. Timex products are sold throughout the world at your favorite sporting goods store and many fine department stores or by visiting <a href="http://www.timex.com" target="_blank">www.timex.com</a>. Timex products can be found on the wrist of many great athletes competing in Ironman events world-wide.<br /> <br /> # # #<br /> <br /> FOR MORE INFORMATION:<br /> Catalyst - April White/Max DeFilippis/Ken Mandelkern<br /> (212) 643-1068 &amp; (704) 409-773<br/><div style="clear:both"></div><a href="http://www.catalystpublicrelations.com/press-room/tag/timex">timex</a> <a href="http://technorati.com/tag/timex"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/timex.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/return to the outdoors campaign">return to the outdoors campaign</a> <a href="http://technorati.com/tag/return to the outdoors campaign"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/return to the outdoors campaign.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/the conservatino alliance">the conservatino alliance</a> <a href="http://technorati.com/tag/the conservatino alliance"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/the conservatino alliance.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a>  <a href="http://www.catalystpublicrelations.com/press-room/tag/conrad anker">conrad anker</a> <a href="http://technorati.com/tag/conrad anker"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/technorati.gif" border="0"></a><a href="http://www.catalystpublicrelations.com/press-room/tag/conrad anker.rss"><img src="http://www.catalystpublicrelations.com/postzinger/template/catalyst/images/tiny-rss.gif" border="0"/></a> ]]></content:encoded>
      <pubDate>Thu, 24 Jan 2008 12:11:00 -0500</pubDate>
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