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Houston, Texas Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
MILFORD, CT, March 29, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich chain, today announced the results of an online poll which asked fans across the country to vote for their Favorite Footlong sub at www.subwayfreshbuzz.com and determine: What is America's Favorite Footlong?
Thousands voted, and atop the leader board, with 26 percent of total online votes, the Italian B.M.T. captured America's hearts - and appetites - as the nation's favorite Footlong. Known as "the sandwich to conquer all hunger," the Italian B.M.T. is served on freshly baked bread bursting with sliced Genoa salami, pepperoni, Black Forest ham, cheese and a choice of vegetables and condiments. Following are the top three "Favorite Footlongs" as voted by fans:
Results mark the culmination of the seven-week long "Footlong Nation Appreciation" campaign, developed to give thanks to the fans that made SUBWAY® Footlongs famous. To provide an additional "Thank You," Houston, Texas, the location which cast the most online votes, has been deemed "Capital of Footlong Nation" and will receive a donation of 500 Footlongs to a local food bank.
Consumers also had the opportunity to win a variety of prizes, including free Footlong subs for a year. New winners have been selected every day via various online games and fans will continue to have the chance to win prizes by entering at www.subwayfreshbuzz.com through April 15, 2010.
"The Italian BMT certainly has some loyal fans and we are glad we could offer it as a $5 Footlong for a limited time," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Congratulations to Houston, Texas for earning the title 'Capital of Footlong Nation.' And thanks to all our fans that voted for their favorite footlongs."
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion has extra incentive to win Sunday's Race
Fans to Select 'America's Favorite Footlong' via Online Vote;
City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
DAYTONA BEACH, Fla., February 12, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich franchise, today announced that Carl Edwards, driver of the No. 99 Aflac/SUBWAY Roush Fenway Racing Ford Fusion, is helping to bring the company's "Footlong Nation Appreciation" campaign to Daytona.
The recently launched campaign, which gives thanks to consumers for contributing to the success of the famous SUBWAY "Footlong," is also providing Edwards with extra incentive to win Sunday's race - finish first and his hometown of Columbia, Mo., food bank receives 500 Footlong subs, plus an additional 50 subs for each lap Edwards leads.
"It's been a lifelong dream to win the Daytona 500 and knowing that if I win SUBWAY will feed hundreds of people in need makes me even more driven to succeed," said Carl Edwards. "Some of the most legendary names in NASCAR have won this prestigious race and I hope to add my name to that list while helping others."
Footlong fans across the country can also get in on the action by visiting www.subwayfreshbuzz.com and voting for their favorite sub. The city or town with the most votes cast by March 22, 2010 will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.
To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes, with a new winner selected every day through April 15, 2010.
"SUBWAY's 'Footlong Nation Appreciation' campaign gives our fans the opportunity to have their voices heard in deciding the most popular Footlong while trying to benefit their local food banks," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "Everyone at SUBWAY is pulling for Carl Edwards as he drives towards victory."
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Fans to Select 'America's Favorite Footlong' via Online Vote;
City with Largest Amount of Votes Named "Capital of Footlong Nation" and Awarded Sandwich Donation to Local Food Bank
MILFORD, CT, February 3, 2010 - SUBWAY® restaurants, the world's largest submarine sandwich franchise, today announced the launch of "Footlong Nation Appreciation," a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® "Footlong." Since its debut, the Footlong has been a hit with popular varieties ranging from the Italian BMT® to the Oven-Roasted Chicken. However, what has yet to be determined is: What is America's Favorite Footlong?
To help answer this question, SUBWAY® restaurants are calling upon consumers nationwide to vote for their Favorite Footlong on www.SubwayFreshBuzz.com. Here fans can log their votes and track how their Footlong of choice is placing in real time. The city or town with the most votes cast by March 22, 2010, will be deemed "Capital of Footlong Nation" and receive a donation of 500 Footlongs to a local food bank.
To further show appreciation for making SUBWAY® Footlongs famous, fans will also have an opportunity to win free Footlongs for a year along with many other prizes. With a new winner selected every day through April 15, 2010, consumers can vie for a chance to win online at www.SubwayFreshBuzz.com.
"SUBWAY's $5 Footlongs have redefined the fast-food industry and now, along with a chance to win free footlongs for a year, our fans have the opportunity to tell us which footlong is their favorite," said Tony Pace, chief marketing officer of the Subway Franchisee Advertising Fund Trust (SFAFT). "The 'Footlong Nation Appreciation' campaign allows our fans to have their voices heard, while also trying to benefit their local food banks."
To further enhance consumer engagement and awareness, some Famous Fans of SUBWAY® restaurants will be spreading the word of Footlong Nation Appreciation by campaigning for their own favorite Footlongs on-site in Miami and Daytona, FL and encouraging consumers to get online and vote.
About SUBWAY® Restaurants
With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey - one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
Commemorative Bags will be Available with SUBWAY FRESH FIT FOR KIDSTM Meal
Milford, CT (November 16, 2009) - SUBWAY® restaurants, the world's largest submarine sandwich franchise, today introduced reusable bags which are free with the purchase of SUBWAY FRESH FIT FOR KIDSTM meals. The wildlife-themed bags will feature WWF's panda logo and will promote the use of reusable products to further reduce pollution and wasteful consumption. In conjunction with this program, SUBWAY® restaurants will donate $100,000 to WWF.
"Our partnership with WWF is a natural fit for SUBWAY®," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust. "We believe this evolves the premium that kids enjoy with a SUBWAY® meal to a more meaningful level. By serving our FRESH FIT FOR KIDSTM meals in reusable bags we are encouraging children to eat fresh and live green."
SUBWAY® restaurants, which have long been committed to promoting better-for-you meal options for both children and adults, is the first major quick service restaurant (QSR) to introduce an environmentally-friendly message to children and families.
The SUBWAY FRESH FIT FOR KIDSTM meals consist of a mini sub paired with a healthy side and either 1% low fat milk, 100% juice or bottled water. The reusable WWF-themed bags will be available in stores nationwide November 15 through December 31. Each bag will feature one of four different animals: Polar Bear, Black Rhino, Amur Leopard and Cheetah and will include an endangered species card and sticker, spotlighting interesting facts about the selected species, along with a tip for kids on how to make a difference in their own world. The bag designs featuring charities or partners will rotate periodically throughout 2010.
"SUBWAY ® restaurants are setting a great example by showing kids the connection between reducing waste and protecting the environment," said Terry Macko, WWF's Vice President and Chief Marketing Officer. Teaching children to be more environmentally aware is an important step toward building a future in which humans live in harmony with nature."
Additionally, SUBWAY® restaurants are educating children with environmental facts and related games through the SUBWAY® Fresh Fit Adventure, "Find the Endangered Species" game on www.SubwayKids.com, which teaches kids fun facts about various endangered species.
The SUBWAY® brand has made a commitment to be more environmentally responsible in everything it does. The brand has taken numerous steps in this area by opening of six Eco-Stores, with 15 in various stages of development; using recycled and post-consumer material in its packaging; taking steps to improve its distribution methods; creating a green-certified cleaning program; and taking steps to save water and energy in its stores. In all, over the past three years, the brand has saved 79.5 million gallons of water per year; saved the equivalent of 284,044 barrels of oil; saved 1,017 trees from deforestation; and eliminated 122,112 metric tons of carbon dioxide. The brand has also secured certification from such groups as LEED (Leadership in Energy and Environmental Design), FSC (Forest Stewardship Council), CARB (California Air Resources), EPA (Environmental Protection Agency), DFE (Designed for the Environment), SFI (Sustainable Forest Initiative) and GREENSEAL.
About SUBWAY® Restaurants
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 31,500 locations in 91 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2009 edition of Entrepreneur magazine's "Annual Franchise 500®" survey, an honor that the SUBWAY® chain has received 16 times in the past 22 years. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
About World Wildlife Fund
WWF is the world's leading conservation organization, working in 100 countries for nearly half a century. With the support of over 1.2 million members in the U.S. and almost 5 million worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.
One in Three Wins Instantly with more than $64 Million Available in Cash, Cars, Trips and Other Prizes
Milford, CT (August 17, 2009) - SUBWAY® restaurants today announced the return of its popular Scrabble at SUBWAY promotion, beginning August 17, 2009. The easy to play game offers prizes totaling more than $64 million. Customers will be able to participate three ways - In-Store Instant Win, Online Instant Win and Collect To Win.
In-Store Instant Win gives customers the chance to instantly win cars, trips, free food and beverages, by obtaining game pieces and codes off menu items. Online Instant Win provides customers with a second chance to score prizes, including a $100,000 jackpot, by simply playing their game code at www.subwayfreshbuzz.com. In the spirit of the Scrabble family game, customers will also be able to play Collect To Win on a virtual Scrabble board, where they can place the letters they have acquired to spell out "winning words" that yield a wide variety of prizes of cash, vacations, cars, concert tickets, health club memberships, gift cards and more.
SUBWAY restaurants has awarded millions of customers through the Scrabble at SUBWAY promotion since its inception. Various cash, car and trip prizes winners from 2008 will be featured on packaging, print, broadcast and online creative. Five new broadcast creative spots will air nationally on network, syndicated and cable programming and print inserts will run in entertainment and sports magazines.
"SUBWAY is where winners eat, from our famous fans to our loyal everyday customers," said Tony Pace, Chief Marketing Officer of the SUBWAY Franchisee Advertising Fund Trust (SFAFT). "Scrabble at SUBWAY once again gives our customers chances to win thousands of great prizes instantly and through the Collect To Win game."
Prizes include 10 jackpots of $100,000 each, 13 Toyota Prius cars, 100 all-inclusive trips at Beaches Turks & Caicos resort, 16 VIP Live Nation music concert experiences and concert cash, and other prizes from Champs Sports, 24 Hour Fitness, My Coke Rewards, Hasbro Scrabble games and Pogo.com among others, in addition to SUBWAY menu items.
Collect To Win letters are available on 21, 32 and 44 oz cups, sub wraps, apples and specially marked bags of Frito Lay Sun Chips. Instant Win game pieces can be found on all cups, with extra chances to win on 32 and 44 oz cups. Free letters, with no purchase necessary, are also available through game codes distributed on inserts in top selling entertainment and sports magazines, in USA Today and on sites such as Yahoo! during the week of August 17, and in the Sunday newspaper coupon insert on August 23.
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ABOUT SUBWAY® RESTAURANTS:
The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with more than 30,000 locations in 88 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one global franchise opportunity in Entrepreneur magazine's 2008 "Annual Franchise 500" listing. For more information about the SUBWAY® chain, visit www.subway.com and www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.
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