We reach the hearts and minds of consumers – no matter when, where and to whom they are watching, reading, listening, blogging or downloading.
Via a rigorous process grounded in consumer research and insight, we apply our extensive knowledge of all media channels and platforms, especially in the evolving digital landscape, to ensure that our client partners’ brand messages are connecting with their target audience at the right time and in the right place.
Catalyst focuses solely on consumer-facing integrated marketing communications campaigns within three core platforms – sports, entertainment and active lifestyle. These reflect our personal and professional passions, giving us the experience, insight and perspective to effectively activate sponsorships and special events, launch new products, build emerging brands and revitalize mature ones.
Sports
Catalyst is synonymous with world-class sports properties and organizations, working with today’s most prominent sports marketers, including SUBWAY® Restaurants, Under Armour, Timex, Dick’s Sporting Goods and NASCAR, to help leading brands connect with fans, consumers and sports enthusiasts.
Catalyst has deep experience in activating sponsorships and leveraging sports properties including the NFL, NBA, NASCAR and MLB as well as tennis, golf and endurance events. The agency also forges partnerships that associate brands and products with athletes, and has worked closely with a host of sports stars, including Tom Brady, Michael Phelps, Larry Fitzgerald and Carl Edwards.
Entertainment
Be it through strategic media relations, special events or branded entertainment, Catalyst aligns and leverages authentic personalities, such as Justin Timberlake and LL Cool J, with the ideal entertainment content and properties. With a keen understanding of how entertainment partnerships can enhance a brand’s connection to an affinity group or lifestyle, Catalyst has created and executed a variety of entertainment-driven programs.
Active Lifestyle
Our executives embody the agency’s expertise in the active lifestyle category. Outside of the office, our staff enjoys everything from snowboarding, skiing, surfing and golfing to road racing, mountain biking, dancing and competing in marathons.
With their knowledge and passion for living a healthy, active lifestyle, the Catalyst team has a deep understanding of how to best leverage a fitness event or competition, introduce a product to the marketplace and engage key influencers.
